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Betfred Spending 10 Million on Aussie Ads
Saturday August 17,2013 : BETFRED HAS BIG PLAN FOR AUSSIE ADVERTISING
GBP 10 million marketing campaign planned for UK company's debut in the Northern Territory
The UK betting group Betfred is planning a big return to the Australian market with its Northern Territory-licensed sports betting website, budgeting a reported GBP 10 million for marketing and advertising to support the new site for the 2013 - 2014 football season.
The boost exceeds Betfred's previous campaigns by two to three times and includes television elements, according to insiders, who revealed that the initiative is based on the theme “You’ll love a bit of Betfred” devised by a Machester ad. agency.
Australian gambling advertising is big business, reportedly running to tens of millions every year and one of the fastest growing advertising sectors. With current Australian political attitudes that could come under pressure in future, but that has not deterred Betfred from beefing up its customer support infrastructure and embarking on the new campaign.
Gambling News :
MLB Odds: Stroman Gets the Nod Against Royals -
The Toronto Blue Jays (70-80, –20.18 betting units) begin their final home stand of the 2017 campaign this Tuesday when they welcome the Kansas City Royals (73-76, +2.56 units) to Rogers Centre. Sportsnet has the coverage at 7:07 p.m. Eastern.
Microgaming QuickFire enters Coloumbia -
Wplay signs for Quickfire; strategic deal sees Quickfire enter Colombian market. Colombian-licensee Wplay has signed a deal for Quickfire, powered by Microgaming.
Partypoker to sponsor WSOPC Uruguay -
Partypoker to sponsor WSOPC Uruguay in December. Qualify exclusively on partypoker for WSOP Uruguay Main Event. December 7th to 17th in beautiful Punta del Este.
MLB Odds: Jays Hope to Spoil Orioles’ Visit -
The 2017 season is just about over for the Toronto Blue Jays (66-77, –21.19 betting units), but they can play spoiler in Tuesday’s game against the visiting Baltimore Orioles, starting at 7:07 PM ET on Sportsnet.
Money Storm Casino -
Money Storm is not your typical online casino. While many focus on the quantity of games they offer their players, this one is more focused on the quality of their games.
Big Online SLot Win on Ultimate 10X Slot -
At 9.20PM on August 28th, Kasey R was enjoying the new Ultimate 10X three-reel slot at Miami Club. The game has a random 'must win' progressive jackpot that is guaranteed to pay by the time it reaches $25,000
PartyPoker Exits Australia -
From 31st August 2017 partypoker players will no longer be able to play from Australia. Players’ deposited funds are safe and available for withdrawal.
Mercury Poker Live on Indian Poker Network -
Mercury Poker Live on MPN's Indian Poker Network. MPN India, established in 2015, is a ring-fenced poker network dedicated to the Indian market and operating exclusively in Indian Rupees.
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