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Betfred Spending 10 Million on Aussie Ads
Saturday August 17,2013 : BETFRED HAS BIG PLAN FOR AUSSIE ADVERTISING
GBP 10 million marketing campaign planned for UK company's debut in the Northern Territory
The UK betting group Betfred is planning a big return to the Australian market with its Northern Territory-licensed sports betting website, budgeting a reported GBP 10 million for marketing and advertising to support the new site for the 2013 - 2014 football season.
The boost exceeds Betfred's previous campaigns by two to three times and includes television elements, according to insiders, who revealed that the initiative is based on the theme “You’ll love a bit of Betfred” devised by a Machester ad. agency.
Australian gambling advertising is big business, reportedly running to tens of millions every year and one of the fastest growing advertising sectors. With current Australian political attitudes that could come under pressure in future, but that has not deterred Betfred from beefing up its customer support infrastructure and embarking on the new campaign.
Danske Spil Bingo Moves to Microgaming -
The national lottery of Denmark, Danske Spil, is live on the Microgaming Bingo Network. Danske Spil, the Danish national lottery, is live on the Microgaming Bingo Network following a change to its licence conditions.
Quickfire live on Strendus -
Quickfire powered by Microgaming is extending its reach in the LatAm region with the signing of Strendus. Strendus is the online division of Logrand Entertainment Group. The group comprises several companies that operate gaming and entertainment establishments in Mexico, running 14 land-based casinos in total.
Quickfire content live on BetatHome -
Online gaming and sports betting company bet-at-home was founded in 1999. Today the company has 4.8 million registered customers around the world, offering sports betting, casino, live casino, Vegas games, poker and virtual sports.
Microgaming has donated £30,000 between four charities -
Gift of Giving provides Microgamingís customers the opportunity to vote for one of several charities in their region. In lieu of Christmas gifts, £30,000 is split equally between four global regions: Isle of Man, UK and Europe, Africa, and Rest of the World.
Entertainment Betting Odds: 90th Academy Awards -
The Shape of Water leads Sundayís 90th Academy Awards (8 PM ET, ABC) with 13 Oscar nominations, but when it comes to Best Picture, this highly-acclaimed film is a +140 second-favorite behind Three Billboards Outside Ebbing, Missouri at Ė115.
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