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Betfred Spending 10 Million on Aussie Ads
Saturday August 17,2013 : BETFRED HAS BIG PLAN FOR AUSSIE ADVERTISING
GBP 10 million marketing campaign planned for UK company's debut in the Northern Territory
The UK betting group Betfred is planning a big return to the Australian market with its Northern Territory-licensed sports betting website, budgeting a reported GBP 10 million for marketing and advertising to support the new site for the 2013 - 2014 football season.
The boost exceeds Betfred's previous campaigns by two to three times and includes television elements, according to insiders, who revealed that the initiative is based on the theme “You’ll love a bit of Betfred” devised by a Machester ad. agency.
Australian gambling advertising is big business, reportedly running to tens of millions every year and one of the fastest growing advertising sectors. With current Australian political attitudes that could come under pressure in future, but that has not deterred Betfred from beefing up its customer support infrastructure and embarking on the new campaign.
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Gambling News :
Amaya FY2016 Trading Update -
The Montreal-based Amaya online gambling group has issued a trading update covering FY 2016 and improving its forecast revenue and earnings numbers.
LeoVegas To Sponsor Leicester Tigers -
The agreement includes official partner accreditation, media space at Welford Road stadium and matchday tickets and VIP hospitality as well as two pitchside perimeter boards from the 2017/18 season and one for duration of the 2016/17 season.
Optima Information Services iShop -
Industry visitors to the recent TVC Bookmakers Trade Fair in Solihull, UK were much taken by Spanish betting technology firm Optima Information Services' iShop product, and the company went on to win the SBC Best Retail Betting Product award with it last month.
CAGAYAN CHIEF MOVES TO REASSURE LICENSEES -
Apparently $4 million is going into improvements of the Authority’s data centre in the Freeport at Cagayan, whilst another $3 million has been earmarked for an upgrade to data infrastructure located outside the Freeport.
New Massachusetts Online Gambling Bill -
It seems that every two years (give or take a few months) Massachusetts state Senator Bruce Tarr flights an online gambling legalization bill in the state Senate.
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