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Betfred Emphasis on football in 2014-2015
Sunday June 1,2014 : BETFRED SET TO REVAMP MARKETING EFFORTS?
Emphasis on football in 2014-2015?
Reports in the British marketing media indicate that the online and land gambling group Betfred has embarked on a review of its marketing strategies, and is setting up competitive pitching processes that could involve several agencies.
The gambling firm has engaged the services of marketing consultants Creativebrief to help with both strategising and organising an appropriate pitching process, with the important objective of developing a new approach ahead of the 2014-2015 Premier football season.
The response from the advertising industry is likely to be enthusiastic; the multi-media campaign contract is potentially worth around GBP 5 million and it will have a particular focus on the mobile channel.
Betfred expects to be in a position to name the contract winner/s by the first week in July this year.
BJL, which currently holds the Betfred account, has been asked to re-pitch.
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Gambling News :
Amaya FY2016 Trading Update -
The Montreal-based Amaya online gambling group has issued a trading update covering FY 2016 and improving its forecast revenue and earnings numbers.
LeoVegas To Sponsor Leicester Tigers -
The agreement includes official partner accreditation, media space at Welford Road stadium and matchday tickets and VIP hospitality as well as two pitchside perimeter boards from the 2017/18 season and one for duration of the 2016/17 season.
Optima Information Services iShop -
Industry visitors to the recent TVC Bookmakers Trade Fair in Solihull, UK were much taken by Spanish betting technology firm Optima Information Services' iShop product, and the company went on to win the SBC Best Retail Betting Product award with it last month.
CAGAYAN CHIEF MOVES TO REASSURE LICENSEES -
Apparently $4 million is going into improvements of the Authority’s data centre in the Freeport at Cagayan, whilst another $3 million has been earmarked for an upgrade to data infrastructure located outside the Freeport.
New Massachusetts Online Gambling Bill -
It seems that every two years (give or take a few months) Massachusetts state Senator Bruce Tarr flights an online gambling legalization bill in the state Senate.
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