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Betfred in deal with Infomedia
Friday June 22, 2012 : BETFRED TIE UP WITH INFOMEDIA
Deal termed as groundbreaking
Betfred.com has entered into a major service supply deal with full-service mobile agency InfoMedia.
Under the terms of the deal, Betfred will in conjunction with InfoMedia insert its odds across applicable services to cover all major sports including football, racing, rugby, tennis and Formula 1.
The relationship will be managed in whole by InfoMedia who hold exclusive deals with a number of UK operators which include Telecom giants Orange and T-Mobile.
The integrated services from InfoMedia and Betfred.com will deliver:
- Sports betting, bingo, gaming and casino mobile services across iPhone, Android, Windows and BlackBerry platforms.
- Social media activity with the promotion of the @Betfred Twitter feed across football, F1, rugby, cricket, racing, tennis, snooker, athletics, boxing, golf and Olympics content.
- Contextual promotions across relevant editorial features and key traffic areas.
- Exclusive competitions and promotions.
- Banner inventory and the integration of live odds services through the InfoMedia 247 Sport portal.
The service will include television, celebrity and novelty bets along with the more traditional sports betting.
Further developments will see an interactive football predictor and race-card that will deliver odds, news and predictions to users’ handsets.
Betfred.com managing director Chris Sheffield commented: “This is a ground-breaking deal for the mobile industry and a very exciting evolution for Betfred.com. More customers will be able to access and enjoy our betting platform. We pride ourselves on giving the best value and unique bonuses which will now be available to the millions of customers available via InfoMedia’s approved operator channels such as Orange and T-Mobile.”
Chief Executive Officer of InfoMedia, Michael Tomlins commented: “Given the sports and editorial pedigree we have developed, adding the betting facilities under a strong brand like Betfred makes solid commercial sense. We will handle not only the customer-facing issues such as SMS communication and inserting the odds for given sports event or news story, but also the back end customer relationship management.”
Gambling News :
Michael Myers is back in Halloween Slot Machine -
Get ready for a blood-curdling adventure with Microgaming’s latest offering – Halloween Follow Annie, Lynda, Doctor Loomis, and our heroine Laurie as they try to survive the ultimate horror movie villain, Michael Myers.
Joe Fortune new Rewards Program -
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NHL Odds: Toronto Maple Leafs vs. Washington Capitals on Tuesday -
Auston Matthews and the Toronto Maple Leafs touch down in DC this Tuesday (7 PM ET on TSN) as one of the hottest teams in the NHL. They've tallied a ridiculous 26 goals through only five games played; that's more than five goals scored per game on average. They'll be up against an equally potent Washington Capitals team.
Pro League Reveals Sportradar Contract Details -
The partnership between the PLC and Sportradar aims to provide a high-quality level of service to all Arabian Gulf League stakeholders in addition to making verified official data about players performances available to coaching and scouting staff and supplying match information to media outlets.
NFL Odds: Steelers Visit Undefeated Chiefs #TNF -
The Kansas City Chiefs (5-0 SU and ATS) have been flawless as an NFL pick thus far. Their chances of remaining undefeated in Week 6 look good; after opening at –4.5, Kansas City is a 5-point home chalk for Sunday’s game against the Pittsburgh Steelers (3-2 SU, 2-3 ATS), beginning at 4:25 PM ET on CBS.
Mega Moolah strikes again -
The jackpot was hit on a mobile device on Sunday 1 October 2017 by a UK player on Betway, this time awarding a £1,448,116.31 pay day.
2 New Slots For Microgaming Casinos -
David Reynolds, Games Publisher at Microgaming, comments: “On top of our branded title game Halloween, we’re delivering two more slots this October, each bringing exciting features and a different theme.
MLS Odds: Red Bulls vs. Whitecaps -
The New York Red Bulls (12W, 12L, 7T) haven’t won a match since August 15, but they’re –165 favorites this Saturday against the visiting Vancouver Whitecaps (15W, 10L, 6T), beginning at 5 PM ET. Vancouver is a +475 underdog with the draw priced at +285.
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