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Betfred Invests 10 Million in UK Marketing
Monday September 16 ,2013 : BETFRED MAKES GBP 10 M INVESTMENT IN MARKETING
"You'll love a bit of Betfred" strap lines new campaign
UK bookmaker Betfred has initiated a new brand strategy and creative direction as part of a GBP 10 million investment targeted at the UK market.
The betting brand said it would focus on the recreational and fun nature of the customer experience along with flagship products Goals Galore, Double Delight and Hat-Trick Heaven in a drive to grow its customer base in an increasingly crowded market.
The accompanying TV campaign flighted across BSkyB and BT Sport is worked around a "Personal Carnival" concept where customers are treated to their own special celebration each time they engage with the brand.
Chris Sheffield, Managing Director at Betfred.com said: "Betfred is all about the customer experience and the enjoyment of being able to get involved in the action regardless of the result. The personal carnival concept from [creative agency] BJL conveys that perfectly, emphasising the welcoming, inclusive personality of the brand and the importance of the overall experience to our customers."
"Unmistakably feel-good and unashamedly enthusiastic, what better way to celebrate the Betfred experience than with a personalised carnival, particularly as we edge towards the spectacle of the 2014 World Cup in
Rio," added Tom Richards, Creative Director at BJL.
Check out one of the new adverts at http://www.youtube.com/watch?v=qRhpPk3wE0M&feature=c4-overview&list=UUmrOzlaYtXHp6mHt2Xz1KAA
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This 3-row, 5-reel slot features Multipliers, Wilds, Free Spins and four Progressive Jackpot levels offering increasing wins to heighten player engagement.
2017 Aussie Milliona Updates Events 2,3,4 -
Taiwan's James Chen bested Australian Rainer Quel heads up to win the first championship ring of the series in which he defeated a field of 48 players in Event 2: $2,500 H.O.R.S.E. earning the top prize of AUD$39,700.
Juventus name VWin as Partner -
“We are very satisfied with this new regional partnership that confirms Juventus’ global growth in high potential markets such as this one,” Giorgio Ricci, co-chief revenue officer & head of global partnerships and global revenue for Juventus said.
Luckia Group 2016 Results -
The group reports record turnover of Euro 269.66 million, up 12 percent over full year 2015 with EBITDA standing at Euro 44 million, a 26 percent increase over the previous year.
Fire Rooster Slot Launches -
This 5-reel, graphic-rich slot is based on the Chinese legend, The Rooster’s Lament, in which the Jade Emperor chooses specific animals to represent the months of the year.
n2-Live Updates -
The company promises new features designed to enhance the playing experience that “further distance our gaming solutions from the ‘me too’ products currently available in the market place.”
Betfred FY 2016 -
Betfred has seemingly reversed its fortunes with a strong 2016 delivering a GBP 28,438,000 operating profit as opposed to the GBP 77,312,000 loss in fiscal year 2015.
Cherry CEO Fredrik Burvall Steps down -
Anders Holmgren, currently a board member of Cherry AB and one of the founders of Betsson where he also held the role of chief executive officer of Betsson Malta
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