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Improved mobile targeting For betfred

Improved mobile targeting and refined customer identification
Mobile marketing and analytical firm OtherLevels has been chosen by to power its native mobile messaging campaigns.
The campaigns, which reach over 100 000 subscribed players, aim to provide relevant and targeted messaging while bridging between the online and physical sectors.
“In gaming, and especially sports betting, delivering the right message to an engaged user at the right time is critical for success,” commented James Shaw, Head of Retention at
“Mobile is an ideal platform for sports betting and wagering, but we were tasked with helping accelerate their mobile efforts and bring them up to par with a well established email and SMS program. So the challenge was complicated and layered,” added Ramsey Masri, CEO of OtherLevels. “Mobile devices can deliver news that is critical to making good bets in a timely fashion. However, that insight has to be actionable and incentivized through well-tested and well-timed notifications."
“We now have features that are real game changers,” continued Shaw. “Not only can we geo-fence sports venues, but our retail stores can drive traffic ‘across channels.’ For us, it was absolutely critical to have a clear picture of our players and how they perceive and act on offers from any channel. OtherLevels gave us the ability to do in mobile what previously have done very successfully for almost 50 years in more traditional channels. I’d say we’ve not only embraced the mobile future, we’re defining it.”
In related news, App Developer Degree 53, backed by Betfred owner Fred Done, has designed a new website for Betting Investments.
The website is focused on providing horse racing fans with daily race cards, live odds, results and tips fueled by a content management system that provides the fast upload of information, news and forecasts from websites such as Betfred, Betfair and Sporting Life. was launched along with Betting Investment's Horse Racing Super Tips Facebook page which has attracted 145 000 followers to date.
“Degree 53 has done a brilliant job," said James Prosser, co-founder of Betting Investments. "This is the next stage in our strategic brand development and we have now started working with the team to produce a Myracingresults app for iPhone and iPad.”
Stefan Rodgers, commercial director at Degree 53 added: “We have a clear understanding of what Betting Investments want to achieve and we work closely with them to ensure their aims and expectations are met.
"They are an exciting company and we’re delighted that they continue to turn to us with new projects as they continue to develop their online presence.”

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Gambling News :

Tom Horn Awarded Malta Gaming License - Online gambling software provider Tom Horn Gaming has been awarded a Malta Gaming Authority license that permits the company to host and manage Malta-based gaming operators.

Calvin Ayre invests in new Antigua Business Center - Ayre joined with government officials this week in a ground-breaking ceremony for a five-story centre on Antigua which will be home for the venture. The "green" building will be solar powered and provide employee-friendly services like catering, a gym and child care.

Attack of the Zombies Slot - Online gambling games developer Genesis Gaming has unveiled its latest game, with a theme based on a horror story of the undead, exploiting the current trend....and just in time for Halloween.

Why is FullFlush Poker Still Down - Its now almost a month since Full Flush Poker went offline "for a platform upgrade" and stopped communicating with its reportedly many unpaid and unhappy players. All trace of the operator - and means to communicate with it - have vanished.

Time Running Our For Pennsylvanian online gambling - Hopes that this week would see the Pennsylvanian Senate voting on an online gambling and DFS legalization bill already passed by the House four months ago dwindled Wednesday when no progress was made and the legislatures season officially closed.

Yggdrasil Gaming Expanding - The Swedish online gambling games developer Yggdrasil Gaming is to establish a new parent company and expand its Stockholm office as it bolsters its presence in Sweden with a raft of new hires.

FanDuel and DraftKings Settle With NY Attorney General - Speculation earlier this week that daily fantasy sports market leaders FanDuel and DraftKings were about to agree a settlement on consumer fraud suits prepared by the New York AG was confirmed Tuesday when a $12 million settlement was announced.

Stan james Now Live With EPOS - The company switched to the Optima server less system across its entire estate in July after previously using Optima EPOS technology. The switch was completed early this (October) month and has already delivered noteworthy savings for the company.

Singapore Online Gambling Ban Begins - Singapore media reports indicated Tuesday that restricted online gambling services offered by the Singapore Pools have started online operations, whilst Singapore Turf Club will commence online betting activity on November 15.

Chinese police action against Crown Resorts Widens - In addition to the 18 Crown employees still held after their arrest last week, it now appears that the police questioned 87 Crown punters and junket organizers, detaining 10 of the latter.

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