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NEW AD AGENCY FOR BETFRED
Thursday, November 3, 2011 : Manchester-based BJL are first past the post
Top online bookie Betfred has chosen the Manchester-based ad agency BJL to spearhead its forthcoming UK advertising campaign across all media.
Warrington-headquartered Betfred – the world's biggest independent bookmaker with more than 1,350 shops – has already asked the Manchester agency to start work on an integrated campaign which will incorporate TV, retail and online communications.
BJL managing director Nicky Unsworth said: "The client's response to our strategic and creative approach was fantastic and we are progressing full steam ahead to produce a campaign which will not only build on the Betfred brand, but will also focus on delivering results."
Gemma Strath, marketing manager at Betfred, added: "BJL's creative approach demonstrated a robust understanding of our market place, in-depth consumer insight, as well as recognising the challenges we face."
The first BJL / Betfred work is scheduled to appear before the end of the year.
Betfred recently acquired the Tote for GBP 265 million and has been awarded an exclusive seven year licence to operate pools betting on UK racecourses. The company is owned and operated by Fred Done who started with just one shop in Salford in 1967.
NHL Odds: Toronto Maple Leafs vs. Washington Capitals on Tuesday -
Auston Matthews and the Toronto Maple Leafs touch down in DC this Tuesday (7 PM ET on TSN) as one of the hottest teams in the NHL. They've tallied a ridiculous 26 goals through only five games played; that's more than five goals scored per game on average. They'll be up against an equally potent Washington Capitals team.
Pro League Reveals Sportradar Contract Details -
The partnership between the PLC and Sportradar aims to provide a high-quality level of service to all Arabian Gulf League stakeholders in addition to making verified official data about players performances available to coaching and scouting staff and supplying match information to media outlets.
NFL Odds: Steelers Visit Undefeated Chiefs #TNF -
The Kansas City Chiefs (5-0 SU and ATS) have been flawless as an NFL pick thus far. Their chances of remaining undefeated in Week 6 look good; after opening at –4.5, Kansas City is a 5-point home chalk for Sunday’s game against the Pittsburgh Steelers (3-2 SU, 2-3 ATS), beginning at 4:25 PM ET on CBS.
Mega Moolah strikes again -
The jackpot was hit on a mobile device on Sunday 1 October 2017 by a UK player on Betway, this time awarding a £1,448,116.31 pay day.
2 New Slots For Microgaming Casinos -
David Reynolds, Games Publisher at Microgaming, comments: “On top of our branded title game Halloween, we’re delivering two more slots this October, each bringing exciting features and a different theme.
MLS Odds: Red Bulls vs. Whitecaps -
The New York Red Bulls (12W, 12L, 7T) haven’t won a match since August 15, but they’re –165 favorites this Saturday against the visiting Vancouver Whitecaps (15W, 10L, 6T), beginning at 5 PM ET. Vancouver is a +475 underdog with the draw priced at +285.
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