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NEW AD AGENCY FOR BETFRED
Thursday, November 3, 2011 : Manchester-based BJL are first past the post
Top online bookie Betfred has chosen the Manchester-based ad agency BJL to spearhead its forthcoming UK advertising campaign across all media.
Warrington-headquartered Betfred – the world's biggest independent bookmaker with more than 1,350 shops – has already asked the Manchester agency to start work on an integrated campaign which will incorporate TV, retail and online communications.
BJL managing director Nicky Unsworth said: "The client's response to our strategic and creative approach was fantastic and we are progressing full steam ahead to produce a campaign which will not only build on the Betfred brand, but will also focus on delivering results."
Gemma Strath, marketing manager at Betfred, added: "BJL's creative approach demonstrated a robust understanding of our market place, in-depth consumer insight, as well as recognising the challenges we face."
The first BJL / Betfred work is scheduled to appear before the end of the year.
Betfred recently acquired the Tote for GBP 265 million and has been awarded an exclusive seven year licence to operate pools betting on UK racecourses. The company is owned and operated by Fred Done who started with just one shop in Salford in 1967.
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To win, you need to get a pair of Tens or better. Jerry K., however, got a much higher hand than the minimum; he pocketed $397,879 after landing the game’s best possible hand: a royal flush.
NBA : Warriors Win the West; NBA Finals Next -
The Golden State Warriors will play in their third-straight NBA Finals. They completed their sweep of the San Antonio Spurs Monday night, rolling to a 129-115 victory as 12-point road favourites; Golden State opened the season as a –250 chalk to win the Western Conference.
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NHL Odds: Lone Canadian Team Plays on Friday -
“Stingy” is a word that many have used to describe the Ottawa Senators in Round Three. The Sens know that they’re overmatched against a Pens lineup that features the likes of Sidney Crosby, Evengi Malkin and Phil Kessel, but with determined defensive play, Ottawa managed to frustrate the Penguins on their home ice, stealing one of two games.
NBA Odds: Will Cavaliers Be Rusty in Game 1? -
The Boston Celtics needed seven games to get past the Washington Wizards, but they got the job done Monday night, winning 115-105 as 5.5-point home favourites. Next up: the defending champion Cleveland Cavaliers, who visit the Garden Wednesday night at 8:30 PM ET on TNT.
4 New Microgaming Releases in May 2017 -
Candy Dreams is a 720 ways to win, variable reel game. Players spin on a colorful reel area filled with candy treats, as they play towards enticing bonus triggers.
PKR Company Statement Update -
Microgaming can confirm that David R Taylor and Matthew R M Wild of RSM Restructuring Advisory LLP were appointed Joint Administrators of PKR Ltd and PKR Technologies Limited on 11 May 2017 by the High Court, Chancery Division.
Microgaming Wins The Spark Award 2017 -
The Spark Award celebrates organisations that experiment with ways of working differently. Previous winners include GCHQ and Places for People. It’s a part of Spark the Change, a global movement dedicated to empowering people and building happier workplaces.
NHL Predators First Ever Conference Finals Appearance -
With three of the team’s top four point scorers residing on the blueline, the Nashville Predators have found a strategy that frustrates even the best in the West. After qualifying as the lowest-seeded Western Conference team, the Predators made quick work of the Chicago Blackhawks (4-0) and St. Louis Blues (4-1) in the first two rounds.
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