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Leo Burnett appointed Betsson Ad Account
BETSSON ADVERTISING ACCOUNT AWARDED TO LONDON AGENCY
Leo Burnett appointed international advertising strategy and creative lead agency.
Swedish betting group Betsson AB has awarded its substantial international advertising strategy and creative lead contract to the London agency Leo Burnett, which has prior experience on commissions from Ladbrokes and emerged victorious from a competitive pitch for the Betsson account run by Agency Insight.
The award represents a departure from the usual Betsson practice of using multiple agencies, and instead consolidates all advertising and creative activity in a central account.
The first project with which Leo Burnett is tasked is the delivery of a digital-priority, high-engagement consumer strategy featuring the core Betsson.com brand and targeting the markets in Sweden, Norway, Finland, Germany, Netherlands, Peru and Brazil.
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GAN Partners with Station Casinos -
B2B online gaming company GAN (formerly Game Account Network) has revealed Station Casinos as its previously unidentified partner in an announcement made August 2016
Oceanís Call Slot Launches -
Online gambling games developer Habanero has embarked on a journey across the high seas to bring players its latest HTML5 high resolution slot title, Oceanís Call.
Big Names Playing WCOOP -
The big names came out to play in the closing stages of the World Championship of Online Poker this week as major prizes were handed out in a number of exciting and entertaining competitions.
Sirplay to Open Argentina Branch -
#SirPlay expects the new office to be fully operational by early next year, extending its service to Grupo Slots, which holds a license to operate the provincial San Luis Lottery, and other potential LatAm clients.
DFS Changes for Ohio -
#dfs Coley says that at present DFS is an example of the "pools for profit" concept, the rules for which the state Attorney General has opined are unclear in relation to DFS.
New Jersey Teams Up With Kahnawake Gaming Commission -
The New Jersey Division of Gaming Enforcement and the Kahnawake Gaming Commission have agreed to collaborate in preventing unlicensed online operators from accepting bets from New Jersey and other U.S. states through the Continent 8 data centre situated on tribal land, according to reports Tuesday from the Associated Press news agency.
Petition to Ban Online Gaming in Singapore -
Singapore Pools and Singapore Turf Clubís application to operate online betting has triggered the origination of a petition that calls on the Government to deny authorization and stop legalization of online gambling.
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