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Leo Burnett appointed Betsson Ad Account
BETSSON ADVERTISING ACCOUNT AWARDED TO LONDON AGENCY
Leo Burnett appointed international advertising strategy and creative lead agency.
Swedish betting group Betsson AB has awarded its substantial international advertising strategy and creative lead contract to the London agency Leo Burnett, which has prior experience on commissions from Ladbrokes and emerged victorious from a competitive pitch for the Betsson account run by Agency Insight.
The award represents a departure from the usual Betsson practice of using multiple agencies, and instead consolidates all advertising and creative activity in a central account.
The first project with which Leo Burnett is tasked is the delivery of a digital-priority, high-engagement consumer strategy featuring the core Betsson.com brand and targeting the markets in Sweden, Norway, Finland, Germany, Netherlands, Peru and Brazil.
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Winamax Poker Launches Dealers Choice Games -
The Dealer's Choice in poker format is not a new concept, but Winamax enlivened the French online poker scene by introducing it last week, taking advantage of looser game restrictions by the French regulator ARJEL.
Limited Gambling To Be Allowed in Bermuda -
After two years of discussion senators in the self-governing British overseas territory of Bermuda finally approved the Casino Gaming Amendment Act 2016 last week, ushering in a potentially more liberal and practical approach to gambling in the Caribbean island nation.
Jack Lam on the Run -
"Our records also showed Lam arrived in Manila last Nov. 25 aboard a China Airlines flight from Taipei,” she said, observing that there was no record of any return to the Philippines since his departure.
Golden Jungle Slot -
IGT is about to launch online its popular land casino slot Golden Jungle, adding yet another jungle-and-temple themed game to the dozens already available to internet and mobile punters.
South Africa Going After Illegal Gambling -
In South Africa a combined national police and federal enforcement initiative has shuttered 19 illegal gambling venues across the provinces of Northern Cape and North West.
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