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Crispin Porter + Bogusky To BE Betstars ad agency
AMAYA NAMES ITS SPORTS BETTING AGENCY
BetStars will be advertised by Crispin Porter + Bogusky
Boulder, Colorado-headquartered advertising and creative agency Crispin Porter + Bogusky has been engaged by Amaya to market the company's new sports betting venture BetStars.
A member of publicly traded MDC Partners, the agency currently employs around 700 people and has offices in Coconut Grove, Florida, Los Angeles, California, London, England, Sao Paolo, Brazil, Gothenberg, Sweden, Copenhagen, Denmark, and Hong Kong, China
The marketing publication The Drum reports that the contract was awarded following a three-way pitch against other major agencies, and is believed to be worth an initial GBP 10 million.
CP+B has three and a half years of experience handling the betting category through its work with Paddy Power, which it parted from in March 2015
BetStars will launch in the UK and Europe within the next few weeks, with the promise of "game-changing category innovation".
Chris Herd, global creative director at sister company PokerStars, says the wide experience of CP+B in sports book communications coupled with the Amaya-Pokerstars gaming pedigree should be a potent combination.
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Ninja Power Slot Launched By Slotland -
I think our players will be inspired by the ninja warrior characters the game designers have created,” said Slotland manager Michael Hilary. “These warriors fought hard, gave it all they had. Quitting wasn’t an option.
WILL JACK LAM RETURN TO THE PHILIPPINES TO TURN HIMSELF IN? -
The Philippines online gambling and bribery scandal keeps throwing up new developments almost daily, with the latest a report that Macau-based online gambling tycoon - the man at the centre of the furore - has put out tentative "surrender" feelers.
Stephen Conroy appointed head of new responsible gambling grou -
Conroy retired from politics in September after a 20 year career, and has now been appointed head of Responsible Wagering Australia, a new responsible gambling industry body backed by online gambling operators CrownBet, Sportsbet, Betfair, Unibet and Bet365.
SquwaKa To Enter sports betting sector -
Football digital content platform SquwaKa will be entering the sports betting sector with the launch of a new FSB Technology built and powered sports betting service to sit alongside its fantasy sports offer.
RaceBets Acquired by Betsson -
Niche operator #RaceBets complements #Betsson offering with a proprietary horse racing product and an experienced horse betting trading team.
Playtech buys back 780,000 shares -
Playtech's advisory earlier this week that it is to embark on a Euro 50 million share re-purchase initiative has been quickly followed by a notification from the company that it has bought an initial tranche of 780,000 shares at prices ranging between 797.75 and 816.63.
Cash In Roulette -
The relatively new online gambling games developer Be The House, has announced that it is to launch its unique Cash In Roulette product with William Hill Online.
EveryMatrix in game deal with Endorphina -
#EveryMatrix Prague-based online slot developer Endorphina has found a new outlet for its games, signing a content supply agreement with white label provider EveryMatrix.
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