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Crispin Porter + Bogusky To BE Betstars ad agency
AMAYA NAMES ITS SPORTS BETTING AGENCY
BetStars will be advertised by Crispin Porter + Bogusky
Boulder, Colorado-headquartered advertising and creative agency Crispin Porter + Bogusky has been engaged by Amaya to market the company's new sports betting venture BetStars.
A member of publicly traded MDC Partners, the agency currently employs around 700 people and has offices in Coconut Grove, Florida, Los Angeles, California, London, England, Sao Paolo, Brazil, Gothenberg, Sweden, Copenhagen, Denmark, and Hong Kong, China
The marketing publication The Drum reports that the contract was awarded following a three-way pitch against other major agencies, and is believed to be worth an initial GBP 10 million.
CP+B has three and a half years of experience handling the betting category through its work with Paddy Power, which it parted from in March 2015
BetStars will launch in the UK and Europe within the next few weeks, with the promise of "game-changing category innovation".
Chris Herd, global creative director at sister company PokerStars, says the wide experience of CP+B in sports book communications coupled with the Amaya-Pokerstars gaming pedigree should be a potent combination.
Danske Spil Bingo Moves to Microgaming -
The national lottery of Denmark, Danske Spil, is live on the Microgaming Bingo Network. Danske Spil, the Danish national lottery, is live on the Microgaming Bingo Network following a change to its licence conditions.
Quickfire live on Strendus -
Quickfire powered by Microgaming is extending its reach in the LatAm region with the signing of Strendus. Strendus is the online division of Logrand Entertainment Group. The group comprises several companies that operate gaming and entertainment establishments in Mexico, running 14 land-based casinos in total.
Quickfire content live on BetatHome -
Online gaming and sports betting company bet-at-home was founded in 1999. Today the company has 4.8 million registered customers around the world, offering sports betting, casino, live casino, Vegas games, poker and virtual sports.
Microgaming has donated £30,000 between four charities -
Gift of Giving provides Microgamingís customers the opportunity to vote for one of several charities in their region. In lieu of Christmas gifts, £30,000 is split equally between four global regions: Isle of Man, UK and Europe, Africa, and Rest of the World.
Entertainment Betting Odds: 90th Academy Awards -
The Shape of Water leads Sundayís 90th Academy Awards (8 PM ET, ABC) with 13 Oscar nominations, but when it comes to Best Picture, this highly-acclaimed film is a +140 second-favorite behind Three Billboards Outside Ebbing, Missouri at Ė115.
Fair Play Bets and QuickFire in Deal -
Fair Play Bets enjoys an unrivalled reputation for an outstanding player experience, with secure deposits and withdrawals, surprising casino bonuses and committed customer support. Fair Play Bets is licensed in UK, Malta and Curacao.
Cavaliers Aim to Take Down Wizards on 2/22/18 -
The Cleveland Cavaliers have looked like a different team since making their moves at the trade deadline. The Washington Wizards are up next for the Cavaliers, who will be at home after the All-Star break.
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