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Gambling Companies Starting to offer betting on eSports events
SKY BETTING AND DANSKE SPIL RAMP UP ACTION ON E-SPORTS
"This is the future of sports, and we have to focus on that so we don’t get left behind," says Sky Betting exec.
The increasing focus on eSports by two major online sports betting companies - Danske Spil and Sky Betting - was the subject of media reports on Bloomberg this week, with Sky Bettings Adam Smith going so far as to predict: "This is the future of sports, and we have to focus on that so we don’t get left behind."
The reports note that most regulated sports books outside the United States have started to offer betting on eSports events, and that the recent and questionable skin-betting scandals in the young industry are likely to encourage more regulation....and drive eSports punters to established and well-regulated operators.
The independent industry monitor and analysts Eilers & Krejcik Gaming and Narus Advisors have predicted that the currently unregulated eSports market will top $7.4 billion this year. Thats a factor of twelve times larger than current eSports betting at regulated sports books, giving some idea of the potential that this vertical represents.
However, observers warn that not all of that betting bonanza will migrate - only an estimated $2.2 billion will find its way to more traditional betting channels, because much of the $7.4 billion comes from underage punters wagering in skins.
Sky Bettings Smith revealed that the company was devoting more marketing budget to the eSports vertical in order to reach the relatively young male demographic that makes up much of the market.
He pointed out that these were mostly young men who don’t consume sports in the traditional manner, and prefer online and mobile delivery, with a penchant for live betting action.
Operators are offering more betting options per e-sports match, including live betting, in order to attract a distinct demographic, Smith commented:
"So far our e-sports user base has grown organically. We’re looking to change that now," he said.
Danske Spils dedicated eSports manager Kasper Nemeth revealed that his company has redesigned its eSports book, creating a presentation more in line with what video gamers are used to.
Additions include embedded broadcasts with e-sports analysis, a chat function and team rankings, all alongside the odds on offer.
Referring to eSports punters, Nemeth observed:
"We can’t approach them the same as our normal bettors, because eSports bettors are a group by themselves. Instead of trying to make them traditional sports bettors, we’re giving them their own playground."
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Winamax Poker Launches Dealers Choice Games -
The Dealer's Choice in poker format is not a new concept, but Winamax enlivened the French online poker scene by introducing it last week, taking advantage of looser game restrictions by the French regulator ARJEL.
Limited Gambling To Be Allowed in Bermuda -
After two years of discussion senators in the self-governing British overseas territory of Bermuda finally approved the Casino Gaming Amendment Act 2016 last week, ushering in a potentially more liberal and practical approach to gambling in the Caribbean island nation.
Jack Lam on the Run -
"Our records also showed Lam arrived in Manila last Nov. 25 aboard a China Airlines flight from Taipei,” she said, observing that there was no record of any return to the Philippines since his departure.
Golden Jungle Slot -
IGT is about to launch online its popular land casino slot Golden Jungle, adding yet another jungle-and-temple themed game to the dozens already available to internet and mobile punters.
South Africa Going After Illegal Gambling -
In South Africa a combined national police and federal enforcement initiative has shuttered 19 illegal gambling venues across the provinces of Northern Cape and North West.
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