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Gambling Companies Starting to offer betting on eSports events

"This is the future of sports, and we have to focus on that so we don’t get left behind," says Sky Betting exec.
The increasing focus on eSports by two major online sports betting companies - Danske Spil and Sky Betting - was the subject of media reports on Bloomberg this week, with Sky Bettings Adam Smith going so far as to predict: "This is the future of sports, and we have to focus on that so we don’t get left behind."
The reports note that most regulated sports books outside the United States have started to offer betting on eSports events, and that the recent and questionable skin-betting scandals in the young industry are likely to encourage more regulation....and drive eSports punters to established and well-regulated operators.
The independent industry monitor and analysts Eilers & Krejcik Gaming and Narus Advisors have predicted that the currently unregulated eSports market will top $7.4 billion this year.  Thats a factor of twelve times larger than current eSports betting at regulated sports books, giving some idea of the potential that this vertical represents.
However, observers warn that not all of that betting bonanza will migrate - only an estimated $2.2 billion will find its way to more traditional betting channels, because much of the $7.4 billion comes from underage punters wagering in skins.
Sky Bettings Smith revealed that the company was devoting more marketing budget to the eSports vertical in order to reach the relatively young male demographic that makes up much of the market.
He pointed out that these were mostly young men who don’t consume sports in the traditional manner, and prefer online and mobile delivery, with a penchant for live betting action.
Operators are offering more betting options per e-sports match, including live betting, in order to attract a distinct demographic, Smith commented:
"So far our e-sports user base has grown organically. We’re looking to change that now," he said.
Danske Spils dedicated eSports manager Kasper Nemeth revealed that his company has redesigned its eSports book, creating a presentation more in line with what video gamers are used to.
Additions include embedded broadcasts with e-sports analysis, a chat function and team rankings, all alongside the odds on offer.
Referring to eSports punters, Nemeth observed:
"We can’t approach them the same as our normal bettors, because eSports bettors are a group by themselves. Instead of trying to make them traditional sports bettors, we’re giving them their own playground."

Gambling News :

$700K worth of Power Series Mega Sats every week - These amazing Power Series Mega Sats hit the partypoker lobby on Sunday 25th March so log in, buy-in and see if you can win one of the near $700,000 worth of tickets on offer this week.

Pinnacle Goes Live With Microgaming Quickfire - Founded in 1998, Pinnacle is a respected industry leader, delivering sports betting, casino and educational betting-related content to customers worldwide.

PokerLion Joins Microgaming Poker Network - PokerLion roars into life on the MPNís Indian Poker Network. Microgaming welcomes PokerLion to the MPNís growing Indian Poker Network.

Danske Spil Bingo Moves to Microgaming - The national lottery of Denmark, Danske Spil, is live on the Microgaming Bingo Network. Danske Spil, the Danish national lottery, is live on the Microgaming Bingo Network following a change to its licence conditions.

Quickfire live on Strendus - Quickfire powered by Microgaming is extending its reach in the LatAm region with the signing of Strendus. Strendus is the online division of Logrand Entertainment Group. The group comprises several companies that operate gaming and entertainment establishments in Mexico, running 14 land-based casinos in total.

$2 Million Added to partypoker Guarantees - Almost $2 Million Added to Guarantees During First Ever Super Sunday

Quickfire content live on BetatHome - Online gaming and sports betting company bet-at-home was founded in 1999. Today the company has 4.8 million registered customers around the world, offering sports betting, casino, live casino, Vegas games, poker and virtual sports.

Microgaming has donated £30,000 between four charities - Gift of Giving provides Microgamingís customers the opportunity to vote for one of several charities in their region. In lieu of Christmas gifts, £30,000 is split equally between four global regions: Isle of Man, UK and Europe, Africa, and Rest of the World.

Entertainment Betting Odds: 90th Academy Awards - The Shape of Water leads Sundayís 90th Academy Awards (8 PM ET, ABC) with 13 Oscar nominations, but when it comes to Best Picture, this highly-acclaimed film is a +140 second-favorite behind Three Billboards Outside Ebbing, Missouri at Ė115.

New era of poker in Baltics with The Kings of Tallinn - The Main Event at the festival has already attracted big names like Juha Helppi and Kimmo Kurko. These two are Finlandís all-time poker tournament winners.

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