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Gambling Companies Starting to offer betting on eSports events
SKY BETTING AND DANSKE SPIL RAMP UP ACTION ON E-SPORTS
"This is the future of sports, and we have to focus on that so we don’t get left behind," says Sky Betting exec.
The increasing focus on eSports by two major online sports betting companies - Danske Spil and Sky Betting - was the subject of media reports on Bloomberg this week, with Sky Bettings Adam Smith going so far as to predict: "This is the future of sports, and we have to focus on that so we don’t get left behind."
The reports note that most regulated sports books outside the United States have started to offer betting on eSports events, and that the recent and questionable skin-betting scandals in the young industry are likely to encourage more regulation....and drive eSports punters to established and well-regulated operators.
The independent industry monitor and analysts Eilers & Krejcik Gaming and Narus Advisors have predicted that the currently unregulated eSports market will top $7.4 billion this year. Thats a factor of twelve times larger than current eSports betting at regulated sports books, giving some idea of the potential that this vertical represents.
However, observers warn that not all of that betting bonanza will migrate - only an estimated $2.2 billion will find its way to more traditional betting channels, because much of the $7.4 billion comes from underage punters wagering in skins.
Sky Bettings Smith revealed that the company was devoting more marketing budget to the eSports vertical in order to reach the relatively young male demographic that makes up much of the market.
He pointed out that these were mostly young men who don’t consume sports in the traditional manner, and prefer online and mobile delivery, with a penchant for live betting action.
Operators are offering more betting options per e-sports match, including live betting, in order to attract a distinct demographic, Smith commented:
"So far our e-sports user base has grown organically. We’re looking to change that now," he said.
Danske Spils dedicated eSports manager Kasper Nemeth revealed that his company has redesigned its eSports book, creating a presentation more in line with what video gamers are used to.
Additions include embedded broadcasts with e-sports analysis, a chat function and team rankings, all alongside the odds on offer.
Referring to eSports punters, Nemeth observed:
"We can’t approach them the same as our normal bettors, because eSports bettors are a group by themselves. Instead of trying to make them traditional sports bettors, we’re giving them their own playground."
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Gambling News :
Betsoft Gaming In Deal With SuprNation -
Betsoft Gaming’s latest content supply partnership will see its Slots3 collection launched on VoodooDreams.com, SuprNation’s primarily Swedish and Nordic focused online gaming operation.
Ladbrokes New SPonsor of The Hennessy Gold Cup -
The longest sponsorship deal in the history of British horse racing has come to an end with Ladbrokes becoming the new sponsor of the race formerly known as The Hennessy Gold Cup for the next five years, Racing Post reports.
Ladbrokes Appoints Annemarie Durbin -
Durbin, a qualified lawyer with over two decades of international banking experience, will also take up membership of the Audit, Remuneration, Social Responsibility and Nomination Committees with effect from March 1, 2017.
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“I love slots, been playing a long time. I go to Vegas once a year. In between I play online. It’s so convenient. I play mostly Hold the Riches, Pyramid Plunder, Dollar Storm or Olympus. I’ve also started playing keno more.”
Divine Fortune SLot Launches -
NetEnt has launched a new local jackpot title “Divine Fortune”, a five-reel, 3-row, twenty-fixed line video slot themed on ancient Greece and a world of mythical creatures, legendary riches, and golden coins.
2 Huge Wins at Bovada Casino -
Paul D. from Boston, MA, scored really big, earning $808,529.80 playing the Food Fight progressive jackpot slot on the Bovada online casino on a wager of $11.25. Unfortunately Bovada's press release does not give any further details.
China Internet Clean Up Campaigns -
The advisory revealed that the current drive will run through to the end of March 2018, and that online gambling and other inappropriate or unacceptable content must be blocked because:
AOPA to campaign for poker to be left alone -
The threat that amendments to the federal Australian Interactive Gaming Act aimed at stopping in-play action could spill over into an online poker ban has motivated Aussie players to form an action group in support of the game.
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