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BettorLogic Signs Up Gambling Industry Leaders
5/27/10 - Internet betting tool developer Bettorlogic, which is backed by Andrew Black of Betfair fame and former Sportingbet chief Nigel Payne, has announced further licence agreements with a number of top sports-books and media-owners.
Ladbrokes, Paddy Power, Stan James, Victor Chandler and Talksport will all integrate Bettorlogic’s unique Livelogic bet stimulation technology directly into their platforms, offering their customers thousands of in-play ‘reasons to bet’ every week.
In football for example, the product covers over 40 national football leagues, the World Cup and Champions League, producing over 40 bet prompts throughout the course of every match, and responding to the unfolding match conditions in real-time – with direct links to a range of relevant markets.
The Livelogic technology will be integrated in a variety of formats, from customised modules that embed within home and in-running pages, to live xml text streamed directly into a wide range of key landing areas. There are also ‘console’, affiliate and mobile applications, allowing the Livelogic bet prompts to be weaved seamlessly into all elements of the customer journey.
Mike Falconer, CEO of Bettorlogic comments: “We know from research that Bettorlogic tools are very effective at encouraging customers to bet and Livelogic extends this capability very effectively into the in-play environment. We think it’s a major sector innovation, are delighted with the reception it has had since release and are very excited about this range of major new partnerships.”
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