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New BetVictor TV Ad
Tuesday December 02,2014 : FORMER ENGLAND FOOTBALL COACH IN NEW BETVICTOR AD.
Sven-Göran Eriksson joins top BBC presenters in new ads.
Online betting site BetVictor has tapped former England football manager Sven-Goran Eriksson and BBC football presenter Mark Lawrenson for its latest series of television adverts.
Two TV spots, ‘Inside Track’ and ‘Hot Seat,’ launched over the weekend with the goal of promoting an endorsement from independent odds comparison website Oddschecker that BetVictor offered the best prices on match odds most often last season.
The ads, created by VCCP, builds on the BetVictor brand strategy of ‘nothing should get in your way’ when placing a bet.
Inside Track sees an excitable punter go to extraordinary lengths to try and get insider information from Eriksson and the word from the ‘Hot Seat’ from Mark Lawrenson.
Anton Bell, chief marketing officer at BetVictor, said the new ads provide his company with a creative route that stands out from other gaming companies and enables it to have some fun on the way.
Both ads debuted on Sky Sports 1 ahead of Sunday’s Premier League match between Tottenham Hotspur and Everton.
The "inside track" advert opens with Eriksson, dressed as a railway conductor, playing with a model train set. Paul Kaye, who has featured in many BetVictor ads as Maurice the excitable punter, appears and asks Eriksson about his latest odds on football matches.
Victor Chandler, BetVictor’s founder who often appears in ads for his company, does not appear in the campaign.
Check out the "Inside Track" ad here: https://www.youtube.com/watch?v=SFan0sXifqY
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PlaySugarHouse To Carry Konami Content -
Content provider Konami will provide its Gypsy Fire and Fortune Stacks slot games to Rush Street Interactive-operated PlaySugarHouse.com on an exclusive basis in the New Jersey real-money online and mobile wagering market.
ITF TERMINATES BETWAY SPONSORSHIP DEAL -
The International Tennis Federation (ITF) has reportedly terminated Betway’s three-year sponsorship partnership as an extension to their anti-match fixing and sports integrity policy.
GSA To Launch European division -
The expansion enables the GSA to better focus on the regional needs of its members outside of North America and underscores its recognition and commitment to growing European membership.
Paddy Power Trading Update -
Company prevails despite adverse sports and US election results; Trump success cost the group GBP 5 million, whilst punter successes took another GBP 40 million in Q4-2016.
Tabcorp SunBets project -
The details were revealed this week in an IT News article quoting Tabcorp's chief information officer, Kim Wenn, who described the SunBets project as Tabcorp's biggest global venture yet.
China Lottery Sales Up in 2016 -
The Chinese official news agency Xinghua reports that according to figures from the Ministry of Finance released Monday, Chinese lottery sales in 2016 rose 7.3 percent year-on-year to 394.64 billion yuan (about US$57.53 billion).
New chairman and a new director for 500.com -
Chinese online lottery operator 500.com has announced major executive changes to the company with the apparently amicable departure of director and chairman Man San Law, as well as director Weiguo Zhao from its board of directors, effective January 20, 2017.
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