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New BetVictor TV Ad
Tuesday December 02,2014 : FORMER ENGLAND FOOTBALL COACH IN NEW BETVICTOR AD.
Sven-Göran Eriksson joins top BBC presenters in new ads.
Online betting site BetVictor has tapped former England football manager Sven-Goran Eriksson and BBC football presenter Mark Lawrenson for its latest series of television adverts.
Two TV spots, ‘Inside Track’ and ‘Hot Seat,’ launched over the weekend with the goal of promoting an endorsement from independent odds comparison website Oddschecker that BetVictor offered the best prices on match odds most often last season.
The ads, created by VCCP, builds on the BetVictor brand strategy of ‘nothing should get in your way’ when placing a bet.
Inside Track sees an excitable punter go to extraordinary lengths to try and get insider information from Eriksson and the word from the ‘Hot Seat’ from Mark Lawrenson.
Anton Bell, chief marketing officer at BetVictor, said the new ads provide his company with a creative route that stands out from other gaming companies and enables it to have some fun on the way.
Both ads debuted on Sky Sports 1 ahead of Sunday’s Premier League match between Tottenham Hotspur and Everton.
The "inside track" advert opens with Eriksson, dressed as a railway conductor, playing with a model train set. Paul Kaye, who has featured in many BetVictor ads as Maurice the excitable punter, appears and asks Eriksson about his latest odds on football matches.
Victor Chandler, BetVictor’s founder who often appears in ads for his company, does not appear in the campaign.
Check out the "Inside Track" ad here: https://www.youtube.com/watch?v=SFan0sXifqY
Danske Spil Bingo Moves to Microgaming -
The national lottery of Denmark, Danske Spil, is live on the Microgaming Bingo Network. Danske Spil, the Danish national lottery, is live on the Microgaming Bingo Network following a change to its licence conditions.
Quickfire live on Strendus -
Quickfire powered by Microgaming is extending its reach in the LatAm region with the signing of Strendus. Strendus is the online division of Logrand Entertainment Group. The group comprises several companies that operate gaming and entertainment establishments in Mexico, running 14 land-based casinos in total.
Quickfire content live on BetatHome -
Online gaming and sports betting company bet-at-home was founded in 1999. Today the company has 4.8 million registered customers around the world, offering sports betting, casino, live casino, Vegas games, poker and virtual sports.
Microgaming has donated £30,000 between four charities -
Gift of Giving provides Microgamingís customers the opportunity to vote for one of several charities in their region. In lieu of Christmas gifts, £30,000 is split equally between four global regions: Isle of Man, UK and Europe, Africa, and Rest of the World.
Entertainment Betting Odds: 90th Academy Awards -
The Shape of Water leads Sundayís 90th Academy Awards (8 PM ET, ABC) with 13 Oscar nominations, but when it comes to Best Picture, this highly-acclaimed film is a +140 second-favorite behind Three Billboards Outside Ebbing, Missouri at Ė115.
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