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New Betway Bingo
Saturday August 2,2014 : NEW ONLINE BINGO OFFERING AT BETWAY
Online casino operator deploys TV adverts in launch of new offering.
Online casino operator Betway has deployed the latest episode in its ongoing television advertising series Betway Stories campaign to push the launch of a new bingo offering, according to a report in the marketing publication Drum.
The latest chapter tells the story of Lucy, a young hairdresser who regularly has to decline invites from her older clients to join them at bingo on the excuse that she’s “too young” for the bingo halls.
The truth is she’d rather play online with Betway Bingo.
“The launch of Betway Bingo completes our line-up of first class gaming products,” said Betway head of marketing Anthony Werkman.
“This latest launch allows us to connect with another key gaming demographic that is keen to see bingo added to our established line up of existing gaming options… In 2014 the Betway website and product portfolio has seen a major revamp in both usability and aesthetic, and this overhaul continues with the launch of Betway Bingo.”
Lucy’s Betway story follows the launches of Betway Sports fan Frank’s story and the tale of Terry promoting Betway Vegas. A fourth Betway story focusing on Betway Casino will round off the series, following regular casino player Dan.
All four creatives, including ‘Lucy’ debut on TV screens tomorrow (Friday 1 August), and have been developed by Betway’s advertising agency Above+Beyond which has held the Betway account since 2012.
See the Lucy advert here: https://www.youtube.com/watch?v=ibXr8uU75gk
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Final 12 For MPNPT Morocco -
Sunday on the MPN Poker Tour Morocco will see several trophies awarded at the Mazagan Beach Resort, with the largest going to the Main Event champion along with a prize of MAD 400,000 (c.€35,400).
MPNPT Morocco Updates -
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MPN Poker Tour Morocco Day 1A -
The MPN Poker Tour has returned to Morocco this week (January 11-14), featuring the MAD 1.5 million guaranteed Main Event, accompanying side events, and the activities and parties for which this tour has now become known on two continents.
2018 MPN Poker Classic -
The MPN announces the return of The Classic tournament series this January. The series is back following its successful €350,000 guaranteed debut in 2017. This time €500,000 is guaranteed, along with a once in a lifetime trip to Monaco for the Classic Champion.
PDC and Sportradar Renew Deal -
Following this month’s hugely successful World Championship, the Professional Darts Corporation (PDC) and long-standing partners Sportradar have renewed their multi-faceted cooperation that will see the leader in sports data and content continuing in their role as official data
Poker Yaar Joins MPN -
Available through download, instant play and mobile, Pokeryaar.com is live with Omaha, Hold’em and Five-Card poker variants, alongside MPN’s Fish Party, the industry’s only progressive jackpot SNGs.
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