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New Betway Bingo
Saturday August 2,2014 : NEW ONLINE BINGO OFFERING AT BETWAY
Online casino operator deploys TV adverts in launch of new offering.
Online casino operator Betway has deployed the latest episode in its ongoing television advertising series Betway Stories campaign to push the launch of a new bingo offering, according to a report in the marketing publication Drum.
The latest chapter tells the story of Lucy, a young hairdresser who regularly has to decline invites from her older clients to join them at bingo on the excuse that she’s “too young” for the bingo halls.
The truth is she’d rather play online with Betway Bingo.
“The launch of Betway Bingo completes our line-up of first class gaming products,” said Betway head of marketing Anthony Werkman.
“This latest launch allows us to connect with another key gaming demographic that is keen to see bingo added to our established line up of existing gaming options… In 2014 the Betway website and product portfolio has seen a major revamp in both usability and aesthetic, and this overhaul continues with the launch of Betway Bingo.”
Lucy’s Betway story follows the launches of Betway Sports fan Frank’s story and the tale of Terry promoting Betway Vegas. A fourth Betway story focusing on Betway Casino will round off the series, following regular casino player Dan.
All four creatives, including ‘Lucy’ debut on TV screens tomorrow (Friday 1 August), and have been developed by Betway’s advertising agency Above+Beyond which has held the Betway account since 2012.
See the Lucy advert here: https://www.youtube.com/watch?v=ibXr8uU75gk
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2016 EPT Malta -
The European Poker Tour is off to a good start in Malta, with German pro Dietrich Fast claiming a well-earned Euro 174,000 main prize in the Euro 10,000 buy-in Single-Entry Rebuy event.
Team Hot Launches -
#teamhot The Philippines licensed and GGNetwork-powered online poker operator Natural8 has announced the appointment to its "Team Hot" professional player line-up of Asian poker aces Kitty Kuo, Xuan Liu and Dong Kim.
Netent Q3-2016 Earnings Report -
#netent The UK continues to be an important growth driver but the weaker pound had an estimated negative effect of about three percentage points on revenue growth compared to the same quarter last year.
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