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New Betway Bingo
Saturday August 2,2014 : NEW ONLINE BINGO OFFERING AT BETWAY
Online casino operator deploys TV adverts in launch of new offering.
Online casino operator Betway has deployed the latest episode in its ongoing television advertising series Betway Stories campaign to push the launch of a new bingo offering, according to a report in the marketing publication Drum.
The latest chapter tells the story of Lucy, a young hairdresser who regularly has to decline invites from her older clients to join them at bingo on the excuse that she’s “too young” for the bingo halls.
The truth is she’d rather play online with Betway Bingo.
“The launch of Betway Bingo completes our line-up of first class gaming products,” said Betway head of marketing Anthony Werkman.
“This latest launch allows us to connect with another key gaming demographic that is keen to see bingo added to our established line up of existing gaming options… In 2014 the Betway website and product portfolio has seen a major revamp in both usability and aesthetic, and this overhaul continues with the launch of Betway Bingo.”
Lucy’s Betway story follows the launches of Betway Sports fan Frank’s story and the tale of Terry promoting Betway Vegas. A fourth Betway story focusing on Betway Casino will round off the series, following regular casino player Dan.
All four creatives, including ‘Lucy’ debut on TV screens tomorrow (Friday 1 August), and have been developed by Betway’s advertising agency Above+Beyond which has held the Betway account since 2012.
See the Lucy advert here: https://www.youtube.com/watch?v=ibXr8uU75gk
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The Boston Celtics needed seven games to get past the Washington Wizards, but they got the job done Monday night, winning 115-105 as 5.5-point home favourites. Next up: the defending champion Cleveland Cavaliers, who visit the Garden Wednesday night at 8:30 PM ET on TNT.
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Microgaming Wins The Spark Award 2017 -
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NHL Predators First Ever Conference Finals Appearance -
With three of the team’s top four point scorers residing on the blueline, the Nashville Predators have found a strategy that frustrates even the best in the West. After qualifying as the lowest-seeded Western Conference team, the Predators made quick work of the Chicago Blackhawks (4-0) and St. Louis Blues (4-1) in the first two rounds.
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