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NEW BINGO GAME AT JACKPOT JOY

The Queen of Bingo's courtier Jack does his own thing!
 
Jackpotjoy.com, a major UK online bingo operation, saw its latest campaign expand this week as the Queen of Bingo's courtier, Jack, launched a new game amidst a fanfare of viral marketing and piratical treasure.
 
The company's marketers launched a major campaign back in September that introduced the nation to their Queen of Bingo (see previous InfoPowa reports). The fictional Royal presides over a kingdom that features a host of characters from the site's games, as well as a loyal courtier, Jack, and her glamorous lady in waiting, Joy.
 
Over the past months, the site has run a variety of social media campaigns that develop the characters from the advert, including using Facebook and Twitter to broaden their appeal, but this Friday saw the launch of the first TV advert to star one of the supporting characters.
 
"Getting the other characters involved in the campaign was always something we wanted," explains head of bingo Alison McCook, "because although the Queen of Bingo is the star she gets an enormous amount of support from her co-stars Jack and Joy, and the stronger the support, the stronger the position of the Queen of Bingo."
 
The spin-off current campaign has been launched to push Jack's Chest, a new onsite bingo game in which Jack appears in a Bingo room and shares the contents of his chest with everyone who bought tickets to the game.
 
In the advert, Jack offers viewers the chance to see his chest before revealing a cash filled treasure chest while he sports a tongue-in-cheek plastic breastplate. The plastic chest may seem like an interesting choice, until an email that allegedly leaked from the palace explains it all.
 
The email was intended for one of the Queen of Bingo's muscley helpers, who's called, for reasons best kept to his mother, Applecumble. Instead of sending it just to Applecrumble though, Jack accidentally sends it to a section of the site's player base.
 
In the email, Jack explains that he's got to go on TV to reveal his chest but has eaten too many mince pies over the Christmas period and he's asking for advice on how he can get big muscles in less than 24 hours. Alongside this, Jack confesses his love for his co-star, Joy, which makes his mistake of sending it out to a group of members all the more comical.
 
We don't see the reply until we watch the advert, when it becomes clear that Applecrumble has said that the only way to buff up in that time is to wear the aforementioned plastic breastplate.
 
"This is really the beginnings of working with more viral products," Alison says. "We've got a character based marketing campaign, with very strong characters, and it would seem wasteful not to push into viral territory."
 
The operator plans to give away GBP100 000 between launch and the end of January, and will be publishing hints as to when Jack will appear via Facebook, Twitter and on the onsite promotions page.



Gambling News :

NHL Odds: Toronto Maple Leafs vs. Washington Capitals on Tuesday - Auston Matthews and the Toronto Maple Leafs touch down in DC this Tuesday (7 PM ET on TSN) as one of the hottest teams in the NHL. They've tallied a ridiculous 26 goals through only five games played; that's more than five goals scored per game on average. They'll be up against an equally potent Washington Capitals team.

Pro League Reveals Sportradar Contract Details - The partnership between the PLC and Sportradar aims to provide a high-quality level of service to all Arabian Gulf League stakeholders in addition to making verified official data about players performances available to coaching and scouting staff and supplying match information to media outlets.

NFL Odds: Steelers Visit Undefeated Chiefs #TNF - The Kansas City Chiefs (5-0 SU and ATS) have been flawless as an NFL pick thus far. Their chances of remaining undefeated in Week 6 look good; after opening at –4.5, Kansas City is a 5-point home chalk for Sunday’s game against the Pittsburgh Steelers (3-2 SU, 2-3 ATS), beginning at 4:25 PM ET on CBS.

Mega Moolah strikes again - The jackpot was hit on a mobile device on Sunday 1 October 2017 by a UK player on Betway, this time awarding a £1,448,116.31 pay day.

2 New Slots For Microgaming Casinos - David Reynolds, Games Publisher at Microgaming, comments: “On top of our branded title game Halloween, we’re delivering two more slots this October, each bringing exciting features and a different theme.

MLS Odds: Red Bulls vs. Whitecaps - The New York Red Bulls (12W, 12L, 7T) haven’t won a match since August 15, but they’re –165 favorites this Saturday against the visiting Vancouver Whitecaps (15W, 10L, 6T), beginning at 5 PM ET. Vancouver is a +475 underdog with the draw priced at +285.

Velka Pardubicka On RacingUK - Felix de Giles flies the British flag in Sunday’s Velka Pardubicka

Mega Moolah Jackpot Hits on 9/27/2017 - Another millionaire made on Microgaming’s Mega Moolah; 5th largest Microgaming payout

Simon Jones is crowned the Greatest Poker Player in the Universe - A €10,000 leaderboard tracked player progress throughout the series to determine who the Greatest Poker Player in the Universe was. Professional poker player/sports psychology lecturer, Simon Jones, took the crown with a €5,000 cash bonus and trophy to prove it.

MLB Odds: Yankees Favored in AL Wild Card Game - After a strong regular season, the New York Yankees (91-71, –1.00 betting units) opened as –235 home favourites for Tuesday’s AL Wild Card Game against the Minnesota Twins (85-77, +11.48 units). First pitch is at 8 PM ET on ESPN.

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