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NEW BINGO GAME AT JACKPOT JOY

The Queen of Bingo's courtier Jack does his own thing!
 
Jackpotjoy.com, a major UK online bingo operation, saw its latest campaign expand this week as the Queen of Bingo's courtier, Jack, launched a new game amidst a fanfare of viral marketing and piratical treasure.
 
The company's marketers launched a major campaign back in September that introduced the nation to their Queen of Bingo (see previous InfoPowa reports). The fictional Royal presides over a kingdom that features a host of characters from the site's games, as well as a loyal courtier, Jack, and her glamorous lady in waiting, Joy.
 
Over the past months, the site has run a variety of social media campaigns that develop the characters from the advert, including using Facebook and Twitter to broaden their appeal, but this Friday saw the launch of the first TV advert to star one of the supporting characters.
 
"Getting the other characters involved in the campaign was always something we wanted," explains head of bingo Alison McCook, "because although the Queen of Bingo is the star she gets an enormous amount of support from her co-stars Jack and Joy, and the stronger the support, the stronger the position of the Queen of Bingo."
 
The spin-off current campaign has been launched to push Jack's Chest, a new onsite bingo game in which Jack appears in a Bingo room and shares the contents of his chest with everyone who bought tickets to the game.
 
In the advert, Jack offers viewers the chance to see his chest before revealing a cash filled treasure chest while he sports a tongue-in-cheek plastic breastplate. The plastic chest may seem like an interesting choice, until an email that allegedly leaked from the palace explains it all.
 
The email was intended for one of the Queen of Bingo's muscley helpers, who's called, for reasons best kept to his mother, Applecumble. Instead of sending it just to Applecrumble though, Jack accidentally sends it to a section of the site's player base.
 
In the email, Jack explains that he's got to go on TV to reveal his chest but has eaten too many mince pies over the Christmas period and he's asking for advice on how he can get big muscles in less than 24 hours. Alongside this, Jack confesses his love for his co-star, Joy, which makes his mistake of sending it out to a group of members all the more comical.
 
We don't see the reply until we watch the advert, when it becomes clear that Applecrumble has said that the only way to buff up in that time is to wear the aforementioned plastic breastplate.
 
"This is really the beginnings of working with more viral products," Alison says. "We've got a character based marketing campaign, with very strong characters, and it would seem wasteful not to push into viral territory."
 
The operator plans to give away GBP100 000 between launch and the end of January, and will be publishing hints as to when Jack will appear via Facebook, Twitter and on the onsite promotions page.

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Gambling News :

Amaya FY2016 Trading Update - The Montreal-based Amaya online gambling group has issued a trading update covering FY 2016 and improving its forecast revenue and earnings numbers.

Another Mega Fortune Dreams jackpot for Euro 3.5 million - In a statement Friday NetEnt advised that the lucky player is a 62-year-old woman from central Finland who won the seven-figure sum from a Euro 1 stake.

Stanleybet has filed a legal action against the government of Cyprus - Bookmaking firm Stanleybet has filed a legal action against the government of Cyprus, claiming Euro 12.5 million as compensation for what it claims is loss of profits and opportunities, prejudice to image and business reputation and legal costs.

LeoVegas To Sponsor Leicester Tigers - The agreement includes official partner accreditation, media space at Welford Road stadium and matchday tickets and VIP hospitality as well as two pitchside perimeter boards from the 2017/18 season and one for duration of the 2016/17 season.

Optima Information Services iShop - Industry visitors to the recent TVC Bookmakers Trade Fair in Solihull, UK were much taken by Spanish betting technology firm Optima Information Services' iShop product, and the company went on to win the SBC Best Retail Betting Product award with it last month.

Golden Nugget Las Vegas Launches New Betting App - Golden Nugget Las Vegas has unveiled a sports wagering app offering Nevada punters the comfort and convenience of being able to wager from anywhere in the state.

CAGAYAN CHIEF MOVES TO REASSURE LICENSEES - Apparently $4 million is going into improvements of the Authority’s data centre in the Freeport at Cagayan, whilst another $3 million has been earmarked for an upgrade to data infrastructure located outside the Freeport.

New Massachusetts Online Gambling Bill - It seems that every two years (give or take a few months) Massachusetts state Senator Bruce Tarr flights an online gambling legalization bill in the state Senate.

Las Vegas Sands Fined for foreign bribery allegations - #lasvegassands Las Vegas Sands, the land casino company owned by multi-billionaire US mogul Sheldon Adelson, has again had to cough up a stiff penalty for non-compliance with the law.

Libratus AI Program Destroying Human Poker Opponents - #Libratus With 40,340 hands played (about a third of the 120,000 planned) Dong Kim is down $29,506, whilst Jimmy Chou ($113,7728), Daniel McAuley ($141,877) and Jason Les ($186,489) are all carrying losses.

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