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NEW BINGO GAME AT JACKPOT JOY

The Queen of Bingo's courtier Jack does his own thing!
 
Jackpotjoy.com, a major UK online bingo operation, saw its latest campaign expand this week as the Queen of Bingo's courtier, Jack, launched a new game amidst a fanfare of viral marketing and piratical treasure.
 
The company's marketers launched a major campaign back in September that introduced the nation to their Queen of Bingo (see previous InfoPowa reports). The fictional Royal presides over a kingdom that features a host of characters from the site's games, as well as a loyal courtier, Jack, and her glamorous lady in waiting, Joy.
 
Over the past months, the site has run a variety of social media campaigns that develop the characters from the advert, including using Facebook and Twitter to broaden their appeal, but this Friday saw the launch of the first TV advert to star one of the supporting characters.
 
"Getting the other characters involved in the campaign was always something we wanted," explains head of bingo Alison McCook, "because although the Queen of Bingo is the star she gets an enormous amount of support from her co-stars Jack and Joy, and the stronger the support, the stronger the position of the Queen of Bingo."
 
The spin-off current campaign has been launched to push Jack's Chest, a new onsite bingo game in which Jack appears in a Bingo room and shares the contents of his chest with everyone who bought tickets to the game.
 
In the advert, Jack offers viewers the chance to see his chest before revealing a cash filled treasure chest while he sports a tongue-in-cheek plastic breastplate. The plastic chest may seem like an interesting choice, until an email that allegedly leaked from the palace explains it all.
 
The email was intended for one of the Queen of Bingo's muscley helpers, who's called, for reasons best kept to his mother, Applecumble. Instead of sending it just to Applecrumble though, Jack accidentally sends it to a section of the site's player base.
 
In the email, Jack explains that he's got to go on TV to reveal his chest but has eaten too many mince pies over the Christmas period and he's asking for advice on how he can get big muscles in less than 24 hours. Alongside this, Jack confesses his love for his co-star, Joy, which makes his mistake of sending it out to a group of members all the more comical.
 
We don't see the reply until we watch the advert, when it becomes clear that Applecrumble has said that the only way to buff up in that time is to wear the aforementioned plastic breastplate.
 
"This is really the beginnings of working with more viral products," Alison says. "We've got a character based marketing campaign, with very strong characters, and it would seem wasteful not to push into viral territory."
 
The operator plans to give away GBP100 000 between launch and the end of January, and will be publishing hints as to when Jack will appear via Facebook, Twitter and on the onsite promotions page.



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US$30M DUBAI WORLD CUP - Racecourse Media Group and Meydan to showcase world’s richest raceday to more than 150 territories The Dubai World Cup is the first horse race to be broadcast live on airlines and cruise lines

NHL Odds: Forsberg Faces Elliott in Nashville - The last time the Nashville Predators played against the Calgary Flames, Calgary had a 4-1 lead five minutes into the second period. Nashville responded with four back-to-back goals, including a hat trick from centreman Filip Forsberg. Both teams went into overtime with five goals, and Calgary defenseman Mark Giordano (12 goals, 22 assists) scored the winning goal.

Sit & Go 2.0 launched online exclusively at Americas Cardroom - Get ready to cheer like a champion before the first flop is even dealt. The much-anticipated Sit & Go 2.0 is now launched online exclusively at Americas Cardroom and Sit & Go players are reaping the benefits of the next evolution of poker.

NBA Odds: Hawks, Wiz in Southeast Showdown - The Washington Wizards (42-27 SU, 36-32-1 ATS) can pretty much secure the Southeast Division title with a win Wednesday night over the Atlanta Hawks (37-32 SU, 31-38 ATS). Tip-off is at 8 PM ET on ESPN; the Wizards lead Atlanta by five games with less than a month remaining before the playoffs.

Mega Moolah progressive jackpot Hit Again - Microgaming’s Mega Moolah progressive jackpot slot has been hit yet again at just over €6.6 million!

NBA Odds: Clippers Try to Slow Down Bucks in LA - Milwaukee Bucks small forward Giannis Antetokounmpo and Los Angeles Clippers power forward Blake Griffin are two of the most talented and versatile forwards in the NBA. The two lead their teams into battle on Wednesday in Los Angeles.

NCAAB Odds: SMU Hosts Tulsa With AAC Title on the Line - There aren’t too many college basketball teams more profitable than the SMU Mustangs (25-4 SU, 18-5-1 ATS). They host the Tulsa Golden Hurricane (14-14 SU, 15-12 ATS) this Thursday night, tipping off at 8 PM ET on CBSSN.

NHL Odds: Canadiens Welcome Islanders Tonight - The Montreal Canadiens (32-20-8) welcome the New York Islanders (28-21-10) on Thursday (7:30 PM ET on SNE). After getting their first victory under new head coach Claude Julien, the Canadiens will look to build on that momentum against a red-hot Islanders team.

NHL Odds: Reeling Flyers Seek Relief in Pittsburgh - #nhl The Philadelphia Flyers have been a bit off since the holidays. They’ve won just eight games since the Christmas break, and now they’ve got a tough one coming up this Saturday night against the Pittsburgh Penguins.

Dollars to Donuts Slot Launch - Firstly, it's a classically styled, easy playing 3-reel with five pay lines featuring a traditional icon set of bars and sevens.

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