ONLINE BINGO PLAYERS SHRUG OFF RECESSION

Online bingo analysis over the past six months has shown an 80 percent increase in players, shrugging off recessionary fears, at least for now. The UK online bingo information website BingoPort.co.uk has released this data in conjunction with the announcement of the 2009 BingoPort.co.uk Players Choice Awards, claiming that it has been tracking the British online bingo action for over 18 months and finding positive trends steadily developing.

Site analysts deploy a number of different methodologies to assess a substantial amount of operational data from bingo sites. One of the key measures is tracking the number of online players actively playing in bingo rooms at any one time, the statement advises Overlaying this data with analysis of live promotions, jackpot data, and other marketing campaigns allows the company to assess what techniques work in the industry and more importantly, those to which players respond.

Active online bingo players increasing by 80 percent during the 6-month period 01 May 2008 to 31 October 2008, claims BingoPort. Whilst this significant increase is expected to surprise many in the industry in light of the current UK economic climate, Scott Logan, a director of BingoPort.co.uk, says the data is in line with BingoPort predictions.

"We have been tracking the UK online bingo industry for over 18 months now and we are starting to see some fascinating and positive trends coming through. We are of course watching the UK and global financial crisis closely, but our data suggests active online bingo player numbers should continue to rise in the foreseeable future," he said.

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