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Cashcade Tops For Online Bingo
The timing could not have been better; as UK online bingo group Cashcade was being snapped up by Party Gaming last week for a reported GBP 100 million an independent statistical site pronounced the bingo operator as the UK leader in the field.
Cashcade operates top brands like Foxy Bingo, Mirror Bingo, Think Bingo and Cheeky Bingo, and has been consistently hosting over 2 500 average daily concurrent users in its 7 online bingo networks in the 3 months to June 30, 2009; representing around 23 percent of the total UK online bingo market share, reports the independent bingo information portal Bingoport.co.uk.
The next closest competitor is the stand alone bingo site, Tombola, with just over 1 200 average daily concurrent players, followed by Gala Bingo with around 1 100 average daily concurrent players.
Bingoport assesses Cashcade’s rise as a notable success story in the UK online bingo industry, where traditional land based companies have in the past dominated. The group's purchase of Herotech and Independent Technology Ventures for GBP 13.5 million in 2007 saw its portfolio increase through strategic acquisition, but it has been its success with organic growth, smart marketing and strategic innovation that has seen it power to the top spot in the industry.
“Cashcade has been the market leader for the past two years in terms of their innovative online bingo products, promotions and marketing,” said BingoPort.co.uk managing director and co-founder, Scott Logan.
“Cashcade took the industry to another level earlier this year with the introduction of the innovative free/pay online bingo site, Cheeky Bingo; which now accounts for 33 percent of Cashcade’s overall bingo player traffic.”
Patrick Southon, the m.d. of Cashcade, commented that the present is just the dawn for interactive online games like bingo.
"With the addition of mobile, Interactive TV as well as international opportunities the future is exciting for companies like Cashcade - a business which is unencumbered [by debt] when compared to some of our peers," he added.
Southon has ambitions beyond the UK, revealing that the recent launch of new sites like Little Big Bingo and Kiss My Bingo extends Cashcade's gains in its core UK market, but that he is also considering wider possibilities.
“We do not want to lose focus on our number one market, the UK. We are looking closely at Spain and Sweden but we have a desire to take advantage of the whole European deregulation”, said Southon.
Danske Spil Bingo Moves to Microgaming -
The national lottery of Denmark, Danske Spil, is live on the Microgaming Bingo Network. Danske Spil, the Danish national lottery, is live on the Microgaming Bingo Network following a change to its licence conditions.
Quickfire live on Strendus -
Quickfire powered by Microgaming is extending its reach in the LatAm region with the signing of Strendus. Strendus is the online division of Logrand Entertainment Group. The group comprises several companies that operate gaming and entertainment establishments in Mexico, running 14 land-based casinos in total.
Quickfire content live on BetatHome -
Online gaming and sports betting company bet-at-home was founded in 1999. Today the company has 4.8 million registered customers around the world, offering sports betting, casino, live casino, Vegas games, poker and virtual sports.
Microgaming has donated £30,000 between four charities -
Gift of Giving provides Microgamingís customers the opportunity to vote for one of several charities in their region. In lieu of Christmas gifts, £30,000 is split equally between four global regions: Isle of Man, UK and Europe, Africa, and Rest of the World.
Entertainment Betting Odds: 90th Academy Awards -
The Shape of Water leads Sundayís 90th Academy Awards (8 PM ET, ABC) with 13 Oscar nominations, but when it comes to Best Picture, this highly-acclaimed film is a +140 second-favorite behind Three Billboards Outside Ebbing, Missouri at Ė115.
Fair Play Bets and QuickFire in Deal -
Fair Play Bets enjoys an unrivalled reputation for an outstanding player experience, with secure deposits and withdrawals, surprising casino bonuses and committed customer support. Fair Play Bets is licensed in UK, Malta and Curacao.
Cavaliers Aim to Take Down Wizards on 2/22/18 -
The Cleveland Cavaliers have looked like a different team since making their moves at the trade deadline. The Washington Wizards are up next for the Cavaliers, who will be at home after the All-Star break.
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