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Jackpotjoy turns a Brit tradition into a clever marketing move
Posted 1/1/11 By Lenny S : Jackpotjoy turns a Brit tradition into a clever marketing move
UK online bingo marketers at the UK site Jackpotjoy.com came up with a creative promotional version of the Queen's New Year Speech, a British institution in which honours are traditionally dispensed to the good and worthy.
In the tongue-in-cheek Jackpotjoy version, its resident 'Queen of Bingo', veteran actress Barbara Windsor , appeared in a video clip, handing out special bonuses and promos instead of knighthoods and medals.
Gamesys spokesman Aga Reszka claimed that over the past few months since the royalty campaign was launched, the Queen [of Bingo] – along with her energetic courtier Jack and glamorous assistant Joy – have gone straight to the nation's hearts. The site's Christmas promotions offered members the chance to decorate the virtual royal palace for guaranteed cash, to earn presents from Jack's stocking and to earn double Joy Points if they could find Joy's Secret Message.
Alongside all this festive cheer, the Queen of Bingo gave the site's members a very special present guaranteeing GBP75,000 of Bingo Royale jackpots in just two weeks.
The promotions saw record registrants, and brought a real dose of Christmas cheer to the site, Reszka says.
Adele Lawton, who heads up operations at Jackpotjoy, agreed, adding: "Partly because the Christmas offers were so strong, we knew we needed to bring out something very special as the icing on the cake, and the Queen's Speech for the new year gave us just that opportunity."
Jackpotjoy's Queen's Speech, was released on Jackpotjoy on Boxing Day. The Queen talked about her youth as a Bingo princess, her love of giving away money and made a few saucy jokes in true cheeky Barbara Windsor fashion.
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