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Results of Bingo Survey
Wednesday February 17,2016 : ONLINE BINGO REVIEW REVEALS SOME INTERESTING FACTS
Directory Which Bingo has published the results of a survey among its players.
Online bingo directory Which Bingo has published an interesting survey carried out among an unknown sample size of its players, reporting:
* Around GBP 56 million was spent on i-gaming advertising in 2015;
* Tombola was the biggest single bingo brand advertising on TV, accounting for 20 percent of the total media spend;
* The top three bingo brand organic search volumes are dominated by Gala Bingo, Jackpotjoy and Tombola which correlates well with the findings on TV ad spend;
* Bingo players are searching for brands rather than generic search terms, and in terms of brand dominance Foxy Bingo is among the leaders;
* Bingo operators have in general yet to perfect the art of marketing via social media. The survey found that operators are merely broadcasting messages on a daily basis instead of focusing on audience engagement. And despite high industry averages of fans on Facebook and Twitter, the report says brands are failing to reach any specific or significant social media results;
* Sing Bingo had the best referring website traffic from social media at 6.91 percent – twice as much as the industry’s average of 2.98 percent;
* The majority of respondents said they are not interested in using Twitter as either a communications tool or support channel;
* The survey concluded that half of online bingo players in the UK are aged 35 to 54, with the next highest demographic being players in the 55 – 64 age bracket. Just less than three quarters of those surveyed fell in the 35 to 65 years age range. The 'millennial' demographic age range - 18 to 24 years - made up only 3.5 percent of respondents;
* 1 in 5 players surveyed have never made a deposit at an online bingo site:
* More than 40 percent of players deposit GBP 25 or less each month. Those who deposit GBP100 or more per month account for 20 percent of the UK market;
* 40 percent of respondents preferred to spend their money on slots rather than bingo;
* Just over 25 percent of respondents said they play online bingo for 3 hours or more in one sitting;
* Nearly 8% of players play bingo whilst on the toilet;
* Almost a third of players surveyed have never made a withdrawal from an online bingo site;
* 40 percent of respondents admitted that they don’t fully understand wager-through requirements in T&Cs;
* Desktop online bingo still dominates vs. mobile;
* 59 new online bingo sites were launched in 2015, of which 24 were from Dragonfish;16 from Cozy Games and 12 from Jumpman Gaming. There are 416 licensed online bingo sites in the UK market. Jumpman Gaming is rising fast in the online bingo vertical with at least 11 new online bingo site launches scheduled for 2016 – almost twice as many as those planned by Dragonfish. Which Bingo predicts that by mid-2016 Jumpman will be among the top three online bingo software providers, displacing even Playtech;
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