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Results of Bingo Survey

Wednesday February 17,2016 : ONLINE BINGO REVIEW REVEALS SOME INTERESTING FACTS
 
Directory Which Bingo has published the results of a survey among its players.
 
Online bingo directory Which Bingo has published an interesting survey carried out among an unknown sample size of its players, reporting:
 
* Around GBP 56 million was spent on i-gaming advertising in 2015;
 
* Tombola was the biggest single bingo brand advertising on TV, accounting for 20 percent of the total media spend;
 
* The top three bingo brand organic search volumes are dominated by Gala Bingo, Jackpotjoy and Tombola which correlates well with the findings on TV ad spend;
 
* Bingo players are searching for brands rather than generic search terms, and in terms of brand dominance Foxy Bingo is among the leaders;
 
* Bingo operators have in general yet to perfect the art of marketing via social media. The survey found that operators are merely broadcasting messages on a daily basis  instead of focusing on audience engagement. And despite high industry averages of fans on Facebook and Twitter, the report says brands are failing to reach any specific or significant social media results;
 
* Sing Bingo had the best referring website traffic from social media at 6.91 percent – twice as much as the industry’s average of 2.98 percent;
 
* The majority of respondents said they are not interested in using Twitter as either a communications tool or support channel;
 
* The survey concluded that half of online bingo players in the UK are aged 35 to 54, with the next highest demographic being players in the 55 – 64 age bracket. Just less than three quarters of those surveyed fell in the 35 to 65 years age range. The 'millennial' demographic age range - 18 to 24 years - made up only 3.5 percent of respondents;
 
* 1 in 5 players surveyed have never made a deposit at an online bingo site:
 
* More than 40 percent of players deposit GBP 25 or less each month. Those who deposit GBP100 or more per month account for 20 percent of the UK market;
 
* 40 percent of respondents preferred to spend their money on slots rather than bingo;
 
* Just over 25 percent of respondents said they play online bingo for 3 hours or more in one sitting;
 
* Nearly 8% of players play bingo whilst on the toilet;
 
* Almost a third of players surveyed have never made a withdrawal from an online bingo site;
 
* 40 percent of respondents admitted that they don’t fully understand wager-through requirements in T&Cs;
 
* Desktop online bingo still dominates vs. mobile;
 
* 59 new online bingo sites were launched in 2015, of which 24 were from Dragonfish;16 from Cozy Games and 12 from Jumpman Gaming. There are 416 licensed online bingo sites in the UK market. Jumpman Gaming is rising fast in the online bingo vertical with at least 11 new online bingo site launches scheduled for 2016 – almost twice as many as those planned by Dragonfish. Which Bingo predicts that by mid-2016 Jumpman will be among the top three online bingo software providers, displacing even Playtech;



Gambling News :

NHL Odds: Young Oilers Face Veteran Ducks in Round Two - Game Two in Anaheim (10:30 PM ET on NBCSN) features the first and second ranked teams in the Pacific Division during the regular season, with only two points separating them. The Oilers edged the Ducks 3-2 in regular season games, outscoring them by a slim 14-12 margin. This series will be close, and Game Two will decide who has the edge heading back to Edmonton.

BitStarz Casino pays out nearly $100,000 over 2 days - They say lightning doesn’t strike in the same place twice, but it did at BitStarz as yet another player lands a massive payout on an Amatic slot!

Americas Card Room Online Super Series Starts Now - The OSS Cub3d is Americas Cardroom’s 3-part tournament series. It features the Mini Online Super Series (MOSS), the now-underway Online Super Series (OSS), and the upcoming Bigger Online Super Series (BOSS).

New Quick Seat feature at Ignition Poker - New Quick Seat feature at Ignition Poker.In order to ensure our poker players’ user experience is even more seamless, we’ve introduced a new feature in our poker software called Quick Seat for both Ignition Poker.

Finnish people prefer the government to run the casinos - Nordic countries have been, historically, the main markets for the online casino operators. The reasons for this are rather clear - these countries are very cold and people simply prefer to stay home and gamble than go outside to visit a casino.

New Era of Gambling. Now with Bitcoins. - It is not a secret that more than half of the bitcoin transactions have been related, at least somehow, to the online gambling activities.

NBA Odds: Chalk-Heavy Warriors Host Portland for Game 2 - The Golden State Warriors needed a strong fourth quarter to put away the Portland Trail Blazers on Sunday. But they still didn’t cover as 15-point home favourites in a 121-109 victory. Can they do better this Wednesday (10:30 PM ET, TNT) in Game 2 of their first-round playoff series?

Caesar’s Triumph Slot Launches - Caesar’s Triumph is new slot at Bovada that features the Roman dictator in all his glory. The action takes place on five reels where you’ll find 20 paylines and plenty of ways to spin your way to victory.

NHL Odds: Pacific Division Foes Face Off in Edmonton - The Edmonton Oilers will attempt to defend their home ice advantage this Friday (10:30 PM ET on Sportsnet) against the San Jose Sharks. The Oilers (47-26-9) finished second in the Pacific, while the Sharks (46-29-7) finished third, but only four points behind their First Round foes.

Bingo Cataratas Offers Unique Spin on Classic bingo - Bingo Cataratas (Spanish for waterfalls) is changing the way people think about bingo according to Bovada. Just because bingo is a classic with a huge following, doesn’t mean it can’t be spiced up with a fresh new format. Bingo Cataratas has the basic structure of bingo, but also has an “extra ball” feature and a bonus mini game.

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