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Results of Bingo Survey

Wednesday February 17,2016 : ONLINE BINGO REVIEW REVEALS SOME INTERESTING FACTS
 
Directory Which Bingo has published the results of a survey among its players.
 
Online bingo directory Which Bingo has published an interesting survey carried out among an unknown sample size of its players, reporting:
 
* Around GBP 56 million was spent on i-gaming advertising in 2015;
 
* Tombola was the biggest single bingo brand advertising on TV, accounting for 20 percent of the total media spend;
 
* The top three bingo brand organic search volumes are dominated by Gala Bingo, Jackpotjoy and Tombola which correlates well with the findings on TV ad spend;
 
* Bingo players are searching for brands rather than generic search terms, and in terms of brand dominance Foxy Bingo is among the leaders;
 
* Bingo operators have in general yet to perfect the art of marketing via social media. The survey found that operators are merely broadcasting messages on a daily basis  instead of focusing on audience engagement. And despite high industry averages of fans on Facebook and Twitter, the report says brands are failing to reach any specific or significant social media results;
 
* Sing Bingo had the best referring website traffic from social media at 6.91 percent – twice as much as the industry’s average of 2.98 percent;
 
* The majority of respondents said they are not interested in using Twitter as either a communications tool or support channel;
 
* The survey concluded that half of online bingo players in the UK are aged 35 to 54, with the next highest demographic being players in the 55 – 64 age bracket. Just less than three quarters of those surveyed fell in the 35 to 65 years age range. The 'millennial' demographic age range - 18 to 24 years - made up only 3.5 percent of respondents;
 
* 1 in 5 players surveyed have never made a deposit at an online bingo site:
 
* More than 40 percent of players deposit GBP 25 or less each month. Those who deposit GBP100 or more per month account for 20 percent of the UK market;
 
* 40 percent of respondents preferred to spend their money on slots rather than bingo;
 
* Just over 25 percent of respondents said they play online bingo for 3 hours or more in one sitting;
 
* Nearly 8% of players play bingo whilst on the toilet;
 
* Almost a third of players surveyed have never made a withdrawal from an online bingo site;
 
* 40 percent of respondents admitted that they don’t fully understand wager-through requirements in T&Cs;
 
* Desktop online bingo still dominates vs. mobile;
 
* 59 new online bingo sites were launched in 2015, of which 24 were from Dragonfish;16 from Cozy Games and 12 from Jumpman Gaming. There are 416 licensed online bingo sites in the UK market. Jumpman Gaming is rising fast in the online bingo vertical with at least 11 new online bingo site launches scheduled for 2016 – almost twice as many as those planned by Dragonfish. Which Bingo predicts that by mid-2016 Jumpman will be among the top three online bingo software providers, displacing even Playtech;



Gambling News :

Jurassic World Online Slot live - During the base game, the fierce and genetically modified Indominus Rex can randomly appear on the screen, awarding wins of up to 1,000x the total bet.

Is there a place for AI in poker? - If you are into the technology, you have certainly heard about Artificial Intelligence (AI) at least a few times. The word has become even more popular over the course of the last few years, especially with an introduction of another buzz word

MLB Odds: Mets vs. Dodgers - Injuries have kept the New York Mets (31-37, –14.14 betting units) from being all they can be this year, but they expect to have Steven Matz on the mound for Wednesday’s game against fellow southpaw Rich Hill and the Los Angeles Dodgers (44-26, +7.56 units). First pitch from Chavez Ravine is 10 PM ET on ESPN.

NBA Odds: Warriors Down Cavs in Game 5, Reclaim Title - It took a game longer than they would have liked, but the Golden State Warriors are once again the NBA champions. They beat the Cleveland Cavaliers 129-120 Monday night to eliminate the Cavs (+9 away) in five games and reclaim the Larry O’Brien Championship Trophy.

Vikings’ Victory Slot Launches - The game’s impressive graphics take you to the sea side, where a longship sits beyond the reels. Mountains and trees make up the background, and smoke can be seen billowing from beyond the screen. The five reels are on a sail, with 25 paylines marked by red flags.

50 WSOP Seat Satellite - Sunday, July 2nd at 3pm ET, two just days before the Fourth of July holiday, Americas Cardroom is running a 50-seat qualifier to the 2017 WSOP Main Event in Las Vegas.

NHL Odds: Series Tied Heading Back to Pittsburgh - As quickly as Pekka Rinne lost his game in Pittsburgh, he found it again in Nashville. After Game 2, there were murmurings that Rinne wouldn’t start the next game. Predators Head Coach Peter Laviolette decided to stick with his goaltender, however, and Rinne led his team to two consecutive victories at home while stopping 50 of 52 shots.

Huge Win at Bitstarz Casino - There has been plenty of big wins being landed at BitStarz lately, and yesterday, it was time again. Surprisingly it was yet another Amatic game that made one lucky player extra happy as he raked in an incredible $112,402 during an evening of intense playing.

Beautiful Bones is the latest game release from Microgaming - Beautiful Bones is a five reel, 243 ways to win, visually superb slot. The Day of the Dead-inspired slot features vibrant and elaborately decorated reels, which truly bring this game to life.

NBA Odds: Can Warriors Keep up the Pace in Cleveland? - The Cleveland Cavaliers head back home down 0-2 in the 2017 NBA Finals after losing the first two games straight up and against the spread to the Golden State Warriors by wide margins. Game 3 is Wednesday at 9 PM ET on ABC.

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