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BJL to craft new television advertising campaign
The Manchester-based independent adrvertising agency BJL is to create a TV based advertising campaign for William Hill plc, a month after being named as a roster agency for the client.
It is understood that BJL won the project following a three way pitch, the first assignment since the agency was placed on William Hill's above-the-line roster.
BJL employs over 75 dedicated staff and recently added digital and PR divisions to its strategic offering. The agency is in a growth phase, and recently took on new clients including Kepak Convenience Foods, Regus, Bauer Radio Group, Lambrini, Morphy Richards and Typhoo to its books.
At the end of last (August) month the agency recruited one of the UK’s top creative teams with the appointment of the multi award-winning duo, Pete Bastiman and Tom Richards from TBWA - Manchester, where they were creative partners for copy and art respectively. The two have extensive experience working with major accounts such as British Midland, Cussons, Kelloggs, Sony PlayStation, Tennents and Nissan.
The agency has confirmed the story but was unable to comment on any other details pending an official statement by the online and land betting group.
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2017 Aussie Millions Event 1 -
The Melbourne-based player bested a field of 1,565 entries - 245 up on last year's equivalent - to end up in the heads up with New Zealnad's Qiang Fu, but not before both he and Qiang had narrowly escaped at the four-handed stage when they were the low stacks.
Swiss Reject idea to Block Gambling Websites -
The Legal Affairs Committee of the Swiss National Council has nixed new regulations which would have blocked access to online gambling sites in Switzerland, according to local media reports Tuesday.
Growth Ahead For Online Gambling -
Transparency Market Research has issued a teaser on its latest international online gambling and betting survey, forecasting that the industry will grow at a Compound Annual Growth Rate (CAGR) of 10.8 percent by 2024.
New Qubit software For SkyBetting -
#qubit Sky Betting & Gaming aims to top its record 50 percent revenue growth last year with new player differentiation software and expertise provided by the Qubit company.
Slotfather II Slot Launching -
#betsoft The first is a sequel to the popular gangster-themed online slot Slotfather, unsurprisingly titled Slotfather II, whilst the other is a new 243 ways-to-win game titled Fa Fa Twins..
Massachusetts Online Lottery Bill -
Flanagan's confidence was clearly boosted by the bill's success in the Senate last year, although it was not developed by the House and ran out of time.
Italy Doing Well With Online Sports betting -
The latest numbers from the Italian regulator show that online sports betting remains king when it comes to internet gambling in the market, generating Euro 391.8 million in turnover in December 2016.
Michigan To Reintroduce Online Gambling Bill -
#Michigan state Sen. Mike Kowell's staff have confirmed that the senator plans to reintroduce his online gambling legalization bill, which failed to make it through the last legislative season.
MGM Buys DC office building For lobbying team -
#MGM Resorts International has bought a new Washington, D.C., office building for its in-house lobbying team, led by former chief counsel to the now retired Nevada Sen. Harry Reid, Ayesha Khanna.
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