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Blue Square appointed a new creative agency
4/19/2012 : RANK TAKES ON NEW CREATIVE AGENCY
Marketing activities increase ahead of major betting opportunities
Rank Interactive's Blue Square online betting arm has appointed a new creative agency to handle its GBP 4 million account according to CampaignLive.
The firm hired the Arnold KLP agency following a pitch as part of a long-term strategic plan. The agency's creative will focus on Blue Square's racing and football online betting service using a multichannel approach surrounding the UEFA Euro 2012, Glorious Goodwood horse meet and the London 2012 Olympic and Paralympic Games.
Hill+Knowlton Strategies (H+K) was chosen as the winning pitch from three agencies by Blue Square to handle the firm's consumer communications that aims to position the business as a 'no-nonsense' approach to betting.
H+K Sports has additionally been tasked to grow awareness and presence of the brand across all its offerings covering both on and offline activity.
Parent company Rank Interactive appointed Aegis Media's Carat agency to handle its media planning and buying account.
In related news, UK bookmaker Coral has reportedly begun approaching agencies with regard to developing a major brand campaign that will cover its bookmaking, bingo and casino businesses.
Danske Spil Bingo Moves to Microgaming -
The national lottery of Denmark, Danske Spil, is live on the Microgaming Bingo Network. Danske Spil, the Danish national lottery, is live on the Microgaming Bingo Network following a change to its licence conditions.
Quickfire live on Strendus -
Quickfire powered by Microgaming is extending its reach in the LatAm region with the signing of Strendus. Strendus is the online division of Logrand Entertainment Group. The group comprises several companies that operate gaming and entertainment establishments in Mexico, running 14 land-based casinos in total.
Quickfire content live on BetatHome -
Online gaming and sports betting company bet-at-home was founded in 1999. Today the company has 4.8 million registered customers around the world, offering sports betting, casino, live casino, Vegas games, poker and virtual sports.
Microgaming has donated £30,000 between four charities -
Gift of Giving provides Microgamingís customers the opportunity to vote for one of several charities in their region. In lieu of Christmas gifts, £30,000 is split equally between four global regions: Isle of Man, UK and Europe, Africa, and Rest of the World.
Entertainment Betting Odds: 90th Academy Awards -
The Shape of Water leads Sundayís 90th Academy Awards (8 PM ET, ABC) with 13 Oscar nominations, but when it comes to Best Picture, this highly-acclaimed film is a +140 second-favorite behind Three Billboards Outside Ebbing, Missouri at Ė115.
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