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BLUE SQUARE BET TO GET RADIO COVERAGE
Sunday August 19, 2012 : BLUE SQUARE BET TO GET RADIO COVERAGE
Nine month deal with Absolute Radio features a Saturday mid-morning sports show
Online betting and sports betting service Blue Square Bet has inked a nine month, six-figure agreement with Absolute Radio that features the popular 3-hour mid-morning Saturday show presented by Mark Crossley.
The partnership will last for the duration of the 2012/2013 football season, with the focus on pre-game betting and the opportunity to discuss live odds on-air and online.
Blue Square's Alan Alger will call into the show every Saturday to discuss the day's betting and live odds from the biggest games including Absolute Radio’s featured Barclays Premier League commentary fixture with Jim Proudfoot.
Sponsor credits will run in Crossley’s show to compliment network-wide promotional projects, and the partnership will be supported by online activity, that includes a dedicated micro-site at Absolute Radio.co.uk. Messaging will drive Blue Square Bet’s strap line ‘Enough Said. Just Bet’ and will promote Blue Square Bet online, via tablet or on mobiles to interact with show hosts and presenters.
Jonathan Sykes, marketing manager for Blue Square Bet, said, “The Absolute Radio brand has established a strong identity of entertaining football fans every Saturday.
“We hope to add to the build-up by giving listeners the inside track on our latest offers and prices as well as inviting them to join our campaign to out the nonsense in football. As a no-nonsense brand that gets people straight to the bet we believe we’ve got a lot in common with Absolute Radio’s approach and look forward to working with them.”
Danske Spil Bingo Moves to Microgaming -
The national lottery of Denmark, Danske Spil, is live on the Microgaming Bingo Network. Danske Spil, the Danish national lottery, is live on the Microgaming Bingo Network following a change to its licence conditions.
Quickfire live on Strendus -
Quickfire powered by Microgaming is extending its reach in the LatAm region with the signing of Strendus. Strendus is the online division of Logrand Entertainment Group. The group comprises several companies that operate gaming and entertainment establishments in Mexico, running 14 land-based casinos in total.
Quickfire content live on BetatHome -
Online gaming and sports betting company bet-at-home was founded in 1999. Today the company has 4.8 million registered customers around the world, offering sports betting, casino, live casino, Vegas games, poker and virtual sports.
Microgaming has donated £30,000 between four charities -
Gift of Giving provides Microgamingís customers the opportunity to vote for one of several charities in their region. In lieu of Christmas gifts, £30,000 is split equally between four global regions: Isle of Man, UK and Europe, Africa, and Rest of the World.
Entertainment Betting Odds: 90th Academy Awards -
The Shape of Water leads Sundayís 90th Academy Awards (8 PM ET, ABC) with 13 Oscar nominations, but when it comes to Best Picture, this highly-acclaimed film is a +140 second-favorite behind Three Billboards Outside Ebbing, Missouri at Ė115.
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