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Bodog has the Best Brand Strength in Online Gambling
A report published on January 5, 2010 by independent gaming consultant Josh Apiafi using Google to test the brand strength of the top 10 online gambling sites showed Bodog to be the strongest.
The other companies used in the study were: 888, bet365, Betfair, Bodog, bwin, Ladbrokes, Paddy Power, Party Poker, Pokerstars and William Hill.
Calvin Ayre, founder of the Bodog brand, stated: "When I saw this news pop up on the web my New Year hangover cleared even before I finished my breakfast Ceaser; Vodka, Clamato juice and spices. We had a hunch since I first rolled the Bodog brand and business model that we are considered interesting. But that's only part of the story - we also stand for having fun and that's what all people want, especially ones that gamble.
Whether you're into poker, blackjack, roulette or sports, people are looking for a thrill and all those companies trying to be all corporate are simply boring their own customers. It's also why I don't think online gaming companies should go public, the market expects you to be all corporate, which is boring so you end up losing your entertainment soul."
"The measurement method of this study is a very clever one too - who can argue with Google? I am raising my glass now to another 15 years at the top."
How it worked: The survey was done by looking at the number of Google Alerts generated daily, during December, by documents published on the web that contained a mention of each of the brands listed and was carried out by Josh Apaifi of Apiafi Associates. Google Alerts are a service offered by Google which notifies its users by email, or as a feed, about pages published on the web that contain words you are tracking and is a global search.
The original survey: http://bit.ly/6WKv7w
Google Alerts Total: Bodog - 510
PokerStars - 493
Betfair - 467
Paddy Power - 437
Ladbrokes - 421
Bet365 - 414
William Hill - 395
BWin - 178
Party Poker - 175
888* - 99
Danske Spil Bingo Moves to Microgaming -
The national lottery of Denmark, Danske Spil, is live on the Microgaming Bingo Network. Danske Spil, the Danish national lottery, is live on the Microgaming Bingo Network following a change to its licence conditions.
Quickfire live on Strendus -
Quickfire powered by Microgaming is extending its reach in the LatAm region with the signing of Strendus. Strendus is the online division of Logrand Entertainment Group. The group comprises several companies that operate gaming and entertainment establishments in Mexico, running 14 land-based casinos in total.
Quickfire content live on BetatHome -
Online gaming and sports betting company bet-at-home was founded in 1999. Today the company has 4.8 million registered customers around the world, offering sports betting, casino, live casino, Vegas games, poker and virtual sports.
Microgaming has donated £30,000 between four charities -
Gift of Giving provides Microgamingís customers the opportunity to vote for one of several charities in their region. In lieu of Christmas gifts, £30,000 is split equally between four global regions: Isle of Man, UK and Europe, Africa, and Rest of the World.
Entertainment Betting Odds: 90th Academy Awards -
The Shape of Water leads Sundayís 90th Academy Awards (8 PM ET, ABC) with 13 Oscar nominations, but when it comes to Best Picture, this highly-acclaimed film is a +140 second-favorite behind Three Billboards Outside Ebbing, Missouri at Ė115.
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