Bookmaker acquires an additional two sportsbetting brands |
12/30/09 - The respected and long-established online sportsbetting firm Bookmaker.com has announced its acquisition of two well known sportsbetting brands, Las Palmas and Bet Canadian for an undisclosed consideration.
Mickey Richardson, CEO of BookMaker.com said this week that the acquisition will guarantee customers premium service, benefits and advantages.
“Maintaining our growth strategy is critical for us and we continue to achieve our goals by finding strong players in the industry that can complete our wide range of products, or by sharing our benefits with customers that have been playing with other companies through the acquisition,” he said.
Richardson vowed that the transition will be transparent to Las Palmas and Bet Canadian customers, who are being notified of the change with a planned communication strategy.
Las Palmas and its parent company Horizon20 have been a successful brand since 2001, although earlier in 2009 there were complaints of payout delays which are currently being resolved. Bookmaker.com told the sportsbetting information site Sports Book Review that it will keep the brands, which it now fully owns, and bring them to the level of service appropriate to a Bookmaker/BetCRIS product. SBR commented that Bookmaker has acquired many brands that have needed aid over the years.
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