Gambling: Price optimisation software licensing deal concluded

9/17/09 - News from EiG and the price optimisation software developer Botsphere is that it has signed up leading UK bookmaker Stan James as a licensee for its Right Price product.

The Botsphere system was developed by the same team that created the popular Oddschecker product, and Stan James joins another leading bookie - Victor Chandler - in using it.

Botsphere director Stewart Vassie said at EiG this week: "The explosion in In-Running betting demands new technology, with Botsphere taking price optimisation to a new level." He revealed that RightPrice has algorithmic pricing according to both set criteria and trading strategies.

The Gibraltar-based Stan James Call Centre handles thousands of calls every day, dealing with a wide variety of bets and markets and including In-Running and Special Bets.

Right Price automates the trading operations of sportsbooks, creating events, markets and outcomes, pricing through both the pre-market and in-running and then resulting. Users and trading management control the prices offered using algorithms and trading strategies.

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