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Gambling Affiliate Program Gets Ecogra Seal
09/09/09 - BrightShare Ltd. operating as Brightshare.com has become the third online gambling affiliate program to receive eCOGRA’s Affiliate Trust seal following rigorous inspection and monitoring by the independent player protection and standards body's professional compliance teams.
BrightShare handles the affiliate marketing activities of the popular Jackpot Factory group, which owns nine online gambling brands including five online casinos featuring Microgaming’s Viper download and Flash instant play software, a multiplayer poker room, an online bingo hall and two mobile casinos.
Like eCOGRA’s accreditation process for gambling site operators, the recently introduced affiliate service provides detailed best practice business standards, backed by a strict inspection and monitoring process. Approved affiliate programs are entitled to display the eCOGRA Affiliate Trust Seal, marking the holder's success in achieving the required levels of integrity and efficiency.
The standards attached to the seal have been specifically designed for affiliate program operations, a Brightshare spokesman said.
To display the new seal, affiliate programs must demonstrate that their program establishes, enforces and monitors best practice standards. Specifically, they must show that they calculate affiliate revenue accurately and make payments promptly, communicate efficiently and that they have controls in place to accurately link players to affiliates.
Although there are others monitoring affiliate programs, eCOGRA provides the most public, structured and formal on-site inspection approach, ensuring adherence to consistent standards through regular monitoring and full annual reviews carried out by appropriately qualified audit and accounting professionals.
Congratulating BrightShare on achieving accreditation, eCOGRA CEO Andrew Beveridge said his compliance teams had been impressed with the high levels of efficiency encountered during their on-site and in-depth study of BrightShare operations.
He added that the credibility of the Affiliate Trust seal, and the improvement in business that this could deliver had resulted in a growing number of applicants.
"eCOGRA's independent directors are very pleased with the positive response by affiliate programs to this custom-designed addition to our services, which indicates a real desire among the programs to measure themselves against practical international benchmarks through independent audits," he said.
Lloyd Apter, affiliate manager for BrightShare, said that affiliate programs occupied a critically important role in the successful operation of online gambling companies, and that this made professionally defined standards and business processes essential.
"eCOGRA has provided BrightShare with a valuable level of confidence that our program can and does meet the highest industry standards," he said. "The ongoing review and inspection service helps us to maintain those standards for the benefit of our primary customers - the affiliate marketer and the operator."
Danske Spil Bingo Moves to Microgaming -
The national lottery of Denmark, Danske Spil, is live on the Microgaming Bingo Network. Danske Spil, the Danish national lottery, is live on the Microgaming Bingo Network following a change to its licence conditions.
Quickfire live on Strendus -
Quickfire powered by Microgaming is extending its reach in the LatAm region with the signing of Strendus. Strendus is the online division of Logrand Entertainment Group. The group comprises several companies that operate gaming and entertainment establishments in Mexico, running 14 land-based casinos in total.
Quickfire content live on BetatHome -
Online gaming and sports betting company bet-at-home was founded in 1999. Today the company has 4.8 million registered customers around the world, offering sports betting, casino, live casino, Vegas games, poker and virtual sports.
Microgaming has donated £30,000 between four charities -
Gift of Giving provides Microgamingís customers the opportunity to vote for one of several charities in their region. In lieu of Christmas gifts, £30,000 is split equally between four global regions: Isle of Man, UK and Europe, Africa, and Rest of the World.
Entertainment Betting Odds: 90th Academy Awards -
The Shape of Water leads Sundayís 90th Academy Awards (8 PM ET, ABC) with 13 Oscar nominations, but when it comes to Best Picture, this highly-acclaimed film is a +140 second-favorite behind Three Billboards Outside Ebbing, Missouri at Ė115.
Fair Play Bets and QuickFire in Deal -
Fair Play Bets enjoys an unrivalled reputation for an outstanding player experience, with secure deposits and withdrawals, surprising casino bonuses and committed customer support. Fair Play Bets is licensed in UK, Malta and Curacao.
Cavaliers Aim to Take Down Wizards on 2/22/18 -
The Cleveland Cavaliers have looked like a different team since making their moves at the trade deadline. The Washington Wizards are up next for the Cavaliers, who will be at home after the All-Star break.
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