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Gambling Affiliate Program Gets Ecogra Seal

09/09/09 - BrightShare Ltd. operating as Brightshare.com has become the third online gambling affiliate program to receive eCOGRA’s Affiliate Trust seal following rigorous inspection and monitoring by the independent player protection and standards body's professional compliance teams.
 
BrightShare handles the affiliate marketing activities of the popular Jackpot Factory group, which owns nine online gambling brands including five online casinos featuring Microgaming’s Viper download and Flash instant play software, a multiplayer poker room, an online bingo hall and two mobile casinos.

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Like eCOGRA’s accreditation process for gambling site operators, the recently introduced affiliate service provides detailed best practice business standards, backed by a strict inspection and monitoring process. Approved affiliate programs are entitled to display the eCOGRA Affiliate Trust Seal, marking the holder's success in achieving the required levels of integrity and efficiency.
 
The standards attached to the seal have been specifically designed for affiliate program operations, a Brightshare spokesman said.
 
To display the new seal, affiliate programs must demonstrate that their program establishes, enforces and monitors best practice standards.  Specifically, they must show that they calculate affiliate revenue accurately and make payments promptly, communicate efficiently and that they have controls in place to accurately link players to affiliates.
 
Although there are others monitoring affiliate programs, eCOGRA provides the most public, structured and formal on-site inspection approach, ensuring adherence to consistent standards through regular monitoring and full annual reviews carried out by appropriately qualified audit and accounting professionals.
 
Congratulating BrightShare on achieving accreditation, eCOGRA CEO Andrew Beveridge said his compliance teams had been impressed with the high levels of efficiency encountered during their on-site and in-depth study of BrightShare operations.
 
He added that the credibility of the Affiliate Trust seal, and the improvement in business that this could deliver had resulted in a growing number of applicants.
 
"eCOGRA's independent directors are very pleased with the positive response by affiliate programs to this custom-designed addition to our services, which indicates a real desire among the programs to measure themselves against practical international benchmarks through independent audits," he said.
 
Lloyd Apter, affiliate manager for BrightShare, said that affiliate programs occupied a critically important role in the successful operation of online gambling companies, and that this made professionally defined standards and business processes essential.
 
"eCOGRA has provided BrightShare with a valuable level of confidence that our program can and does meet the highest industry standards," he said. "The ongoing review and inspection service helps us to maintain those standards for the benefit of our primary customers - the affiliate marketer and the operator."



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NHL Odds: Forsberg Faces Elliott in Nashville - The last time the Nashville Predators played against the Calgary Flames, Calgary had a 4-1 lead five minutes into the second period. Nashville responded with four back-to-back goals, including a hat trick from centreman Filip Forsberg. Both teams went into overtime with five goals, and Calgary defenseman Mark Giordano (12 goals, 22 assists) scored the winning goal.

Sit & Go 2.0 launched online exclusively at Americas Cardroom - Get ready to cheer like a champion before the first flop is even dealt. The much-anticipated Sit & Go 2.0 is now launched online exclusively at Americas Cardroom and Sit & Go players are reaping the benefits of the next evolution of poker.

NBA Odds: Hawks, Wiz in Southeast Showdown - The Washington Wizards (42-27 SU, 36-32-1 ATS) can pretty much secure the Southeast Division title with a win Wednesday night over the Atlanta Hawks (37-32 SU, 31-38 ATS). Tip-off is at 8 PM ET on ESPN; the Wizards lead Atlanta by five games with less than a month remaining before the playoffs.

Mega Moolah progressive jackpot Hit Again - Microgaming’s Mega Moolah progressive jackpot slot has been hit yet again at just over €6.6 million!

NBA Odds: Clippers Try to Slow Down Bucks in LA - Milwaukee Bucks small forward Giannis Antetokounmpo and Los Angeles Clippers power forward Blake Griffin are two of the most talented and versatile forwards in the NBA. The two lead their teams into battle on Wednesday in Los Angeles.

NCAAB Odds: SMU Hosts Tulsa With AAC Title on the Line - There aren’t too many college basketball teams more profitable than the SMU Mustangs (25-4 SU, 18-5-1 ATS). They host the Tulsa Golden Hurricane (14-14 SU, 15-12 ATS) this Thursday night, tipping off at 8 PM ET on CBSSN.

NHL Odds: Canadiens Welcome Islanders Tonight - The Montreal Canadiens (32-20-8) welcome the New York Islanders (28-21-10) on Thursday (7:30 PM ET on SNE). After getting their first victory under new head coach Claude Julien, the Canadiens will look to build on that momentum against a red-hot Islanders team.

NHL Odds: Reeling Flyers Seek Relief in Pittsburgh - #nhl The Philadelphia Flyers have been a bit off since the holidays. They’ve won just eight games since the Christmas break, and now they’ve got a tough one coming up this Saturday night against the Pittsburgh Penguins.

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