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Bwin sponsorship agreement with Juventus
Saturday July 13,2013 : BWIN.PARTY TO SPONSOR JUVENTUS FOOTBALL CLUB
Bwin brand to be promoted in new sponsorship agreement with leading Italian club
The European online gambling group Bwin,Party Digital Entertainment announced Friday that it has entered into a sponsorship agreement with the prestigious Italian football club Juventus that will ensure prominence for the Bwin brand.
The partnership with the Serie A champions, which runs for three seasons, will boost the profile of the brand in Europe’s third largest real money gaming market.
A company statement said that the sponsorship package positions Bwin at the centre of the promotional activities of Italy’s most successful club and includes a series of initiatives dedicated to the fans, totally integrated in the digital and social Juventus platform, along with the development of on and off-line co-branding activities, stadium branding and access to players for marketing campaigns.
With the new digital partnership, Juventus becomes the latest European club to join forces with Bwin, a group of partners which already includes Manchester United, Real Madrid and Bayern Munich.
The Bwin spokesman said that the Juventus partnership reflects an evolution in the company's sponsorship strategy with an increased focus on social media and social gaming, online and mobile integration, as well as exploiting the group’s extensive content and media rights catalogue.
The 2013-14 season is set to see the addition of more teams, details to be announced in the coming weeks, he revealed.
Commenting on the deal, Bwin.Part CEO Norbert Teufelberger said: "Working with the greatest names in football is all part of our strategy to offer customers a premium gaming experience with great and unique content.”
Giuseppe Marotta, chief executive at Juventus added: “This new partnership is a part of the internationalisation strategy that Juventus started. Being together with other top football teams in Europe makes us very proud and encourages us to continue our work with more and more passion."
Betradar Launches US Sports Betting Solutions -
With only a few weeks to go until the betting and gambling world descends on ICE in London, Betradar have today announced that they will be launching a comprehensive range of tools and services to any company that will be looking to provide sports betting in a post-PASPA United States.
Final 12 For MPNPT Morocco -
Sunday on the MPN Poker Tour Morocco will see several trophies awarded at the Mazagan Beach Resort, with the largest going to the Main Event champion along with a prize of MAD 400,000 (c.€35,400).
MPNPT Morocco Updates -
Leading the 104 combined survivors from both flights is still Said El-Yousfi with 272,000 chips; visit the MPN Poker Tour blog for an end-of-day recap and full chip counts.
MPN Poker Tour Morocco Day 1A -
The MPN Poker Tour has returned to Morocco this week (January 11-14), featuring the MAD 1.5 million guaranteed Main Event, accompanying side events, and the activities and parties for which this tour has now become known on two continents.
2018 MPN Poker Classic -
The MPN announces the return of The Classic tournament series this January. The series is back following its successful €350,000 guaranteed debut in 2017. This time €500,000 is guaranteed, along with a once in a lifetime trip to Monaco for the Classic Champion.
PDC and Sportradar Renew Deal -
Following this month’s hugely successful World Championship, the Professional Darts Corporation (PDC) and long-standing partners Sportradar have renewed their multi-faceted cooperation that will see the leader in sports data and content continuing in their role as official data
Poker Yaar Joins MPN -
Available through download, instant play and mobile, Pokeryaar.com is live with Omaha, Hold’em and Five-Card poker variants, alongside MPN’s Fish Party, the industry’s only progressive jackpot SNGs.
New MPN Poker Rooms Tower Torneos -
Impressed with Microgaming, having already integrated with the Quickfire platform to gain access to some of the industry’s best gaming content, Tower Torneos has extended the relationship with poker.<
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