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Seasonal changes impact online player behaviour, and the onset of autumn and winter is a good time for an awareness campaign.
With the northern hemisphere seasons turning to cooler weather in autumn and winter, there is likely to be more interest in online gambling, and the interactive division of major US gambling group Caesars Entertainment intends to exploit that by launching a new advertising campaign, reports the marketing publication Adweek.
Caesars has confirmed that it will push a TV ad campaign through September alerting New Jersey residents that online gambling is now legal in the state...and they can play more than 120 games on the internet casino's website.
"We wanted to make the public more aware of what we're offering from an online perspective and highlight to the market the different kinds of games we have," Caesars Interactive Entertainment vp of digital marketing Adrian Bailey explained.
He said typically, online gaming ads die down in the summer, but as the weather declines, activity in the online gambling environment tends to rise, making it the right time to plug round-the-clock online gaming.
Adweek reports that a study by Aruvian's R'search shows that despite economic woes and legal restrictions US web gambling grew 2.5 percent in 2012.
CIE will be pushing both desktop and mobile gambling in its campaign to cater for the growing popularity of the mobile vertical. The Entertainment Software Association reports that 43 percent of the audience has used smartphones to gamble while 30 percent has used a wireless device of some kind.
"We want to tell people we're Caesars and we’re online," Bailey said.

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Gambling News :

William Hill Chairman Not Stepping Down - There are no plans for Gareth to step down. He is leading the CEO search process, which is well advanced, and is working with Philip Bowcock to deliver the key priorities for the business.

Canadian Lottery Looking at Online Gambling - The reaction of other provinces is not known, but the Newfoundland and Labrador government was apparently less than enthusiastic about the prospect, which it did not regard as a priority.

Red Riding Hood Online Slot Launched - The game, which has already attracted much preview interest, is part of the developers Fairytale Legends series, which the company plans to expand with further titles in 2017.

Super Heroes Slot Launches - When the feature is triggered, two of the heroes appear on each side of the screen to boost winnings. During free spins, heroes are triggered on every spin, with their super powers growing stronger each time.

SIS Stream To Deliver racing games to online customers - Online and retail betting industry provider SIS has signed a multi-year deal that harnesses the power of its SIS Stream product to deliver 49s-branded racing games to online customers.

Playngo in Deal With Betclic Everest Group - Swedish online gambling games developer Play’n GO has signed an agreement with the Betclic Everest Group that will see its full suite of games rolled out across the French group’s online casino brands.

2016 Italian Poker Tour main event in Malta - After besting a field of 775, many of them respected aces, Austrian poker pro Ismael Bojang claimed the main prize of Euro 101,940 over the weekend in the eighth edition of the Euro 1,100 buy-in Italian Poker Tour main event in Malta.

Betradar in Deal with OPAP - Sports betting data and analytics provider Betradar has inked a live betting supply deal with the major Greek licensed retail and online gambling operator OPAP.

2016 888poker Make It Big Tournament - A relatively unknown Hong Kong poker player, Ka Him Li (21), claimed victory after a two-way chop in the main event at the inaugural 888poker “Make It Big” live poker festival at the Aspers Casino in London over the weekend, earning the top prize of GBP 45,300.

Lightning Box Games in deal with WIlliam Hill - Sydney-based slot design specialist Lightning Box Games has signed an agreement to supply its content to William Hill’s licensed betting offices in the UK.

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