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CAMELOT BINGO AD BANNED
The UK lottery provider Camelot and its advertising agency AMV BBDO had to withdraw a provocative advertisement after a finding by the Advertising Standards Authority that it implied that bingo clubs in general were closing down and the industry was dying.
The Bingo Association lodged a complaint about the ad., which showed a woman on an electronic scooter driving past a drab-looking bingo hall with the doors padlocked. The ad, which promoted Camelot scratch cards, then erased the image in a scratchcard-like dynamic before switching to a view of the woman driving along a beachfront on a flashier vehicle, wearing designer gear and jewelry after scoring on the Camelot scratchcard product.
The Guardian newspaper reports that the Bingo Association complained to the ASA that the ad was both misleading and "denigratory," implying that bingo clubs were closed and that the industry was dying.
Camelot argued that the ad depicted an early morning scenario when most bingo clubs were closed, so it was possible that the woman depicted had bought a scratchcard because her bingo club was not open. They added that the advert showed a bingo club that was closed, not shut down in a business sense, and was intended to show that a scratchcard winner could upgrade his or her life.
However, an ASA panel rejected the argument, commenting that it was not clear from the ad what time of day it was, and the image of a padlock and chains, the "aged drab look" of the bingo hall and the disappointment of the woman gave the impression that the bingo club was "permanently closed".
"We also considered that those images implied that bingo clubs in general were closing down and the industry was dying," said the ASA. "We concluded that the ad was misleading and denigrated the bingo industry."
The ASA said the ad should not be broadcast again in its current form.
3 Top Bitcoin Poker Sites -
Bitcoin, in particular, is a cryptocurrency that you can use on various online poker sites and it allows a faster and cheaper way to get money into and out of the online poker site.
Kentucky Derby Odds: Justify still Favorite -
With all the races on the Road to the Kentucky Derby complete, Justify is still on top of the odds list at 4/1. But he’s got company: Mendelssohn (9/2), Audible (11/2) and Magnum Moon (8/1) are all very much in contention for the big race on May 5.
888Poker Takes Over the States -
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Top gambling ICOs to watch this year -
The gambling ICOs that are being launched in 2018 are of better quality. Unlike the last half of 2017 when ICOs were numerous, the first few months of 2018 have seen a big drop in number.
MPN Poker Tour Bratislava | Day 2 -
It was a hard fight around the bubble, culminating in the elimination of Georgios Drakakis in 46th place. He received a surprise consolation entry into the next MPNPT stop in Sunny Beach, Bulgaria (5-8 July), which softened the blow of missing out on a €900 min-cash.
MPN Poker Tour Bratislava Day 1B -
Dorey Captures Chip Lead After MPNPT Bratislava Day 1b Triples 1a Field Size. The second flight of the €550 MPN Poker Tour Bratislava Main Event is in the bag, and so are the chips of 97 players who will be returning along with the 26 Day 1a survivors to fight to the money and beyond today
MPN Poker Tour Bratislava Day 1A -
The MPN Poker Tour has arrived in Bratislava for the very first time, bringing with it the Tour’s friendly mix of local and globe-trotting poker enthusiasts, pros and qualifiers to the beautiful Slovakian capital.
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