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CAMELOT BINGO AD BANNED
The UK lottery provider Camelot and its advertising agency AMV BBDO had to withdraw a provocative advertisement after a finding by the Advertising Standards Authority that it implied that bingo clubs in general were closing down and the industry was dying.
The Bingo Association lodged a complaint about the ad., which showed a woman on an electronic scooter driving past a drab-looking bingo hall with the doors padlocked. The ad, which promoted Camelot scratch cards, then erased the image in a scratchcard-like dynamic before switching to a view of the woman driving along a beachfront on a flashier vehicle, wearing designer gear and jewelry after scoring on the Camelot scratchcard product.
The Guardian newspaper reports that the Bingo Association complained to the ASA that the ad was both misleading and "denigratory," implying that bingo clubs were closed and that the industry was dying.
Camelot argued that the ad depicted an early morning scenario when most bingo clubs were closed, so it was possible that the woman depicted had bought a scratchcard because her bingo club was not open. They added that the advert showed a bingo club that was closed, not shut down in a business sense, and was intended to show that a scratchcard winner could upgrade his or her life.
However, an ASA panel rejected the argument, commenting that it was not clear from the ad what time of day it was, and the image of a padlock and chains, the "aged drab look" of the bingo hall and the disappointment of the woman gave the impression that the bingo club was "permanently closed".
"We also considered that those images implied that bingo clubs in general were closing down and the industry was dying," said the ASA. "We concluded that the ad was misleading and denigrated the bingo industry."
The ASA said the ad should not be broadcast again in its current form.
PartyPoker Rakebak -
Partypoker brings back rake back for players. All new ‘partypoker weekly Cashback’ launches.
NHL Odds: Lone Canadian Team Plays on Friday -
“Stingy” is a word that many have used to describe the Ottawa Senators in Round Three. The Sens know that they’re overmatched against a Pens lineup that features the likes of Sidney Crosby, Evengi Malkin and Phil Kessel, but with determined defensive play, Ottawa managed to frustrate the Penguins on their home ice, stealing one of two games.
NBA Odds: Will Cavaliers Be Rusty in Game 1? -
The Boston Celtics needed seven games to get past the Washington Wizards, but they got the job done Monday night, winning 115-105 as 5.5-point home favourites. Next up: the defending champion Cleveland Cavaliers, who visit the Garden Wednesday night at 8:30 PM ET on TNT.
4 New Microgaming Releases in May 2017 -
Candy Dreams is a 720 ways to win, variable reel game. Players spin on a colorful reel area filled with candy treats, as they play towards enticing bonus triggers.
PKR Company Statement Update -
Microgaming can confirm that David R Taylor and Matthew R M Wild of RSM Restructuring Advisory LLP were appointed Joint Administrators of PKR Ltd and PKR Technologies Limited on 11 May 2017 by the High Court, Chancery Division.
Microgaming Wins The Spark Award 2017 -
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NHL Predators First Ever Conference Finals Appearance -
With three of the team’s top four point scorers residing on the blueline, the Nashville Predators have found a strategy that frustrates even the best in the West. After qualifying as the lowest-seeded Western Conference team, the Predators made quick work of the Chicago Blackhawks (4-0) and St. Louis Blues (4-1) in the first two rounds.
NBA Odds: Wizards-Celtics at the Garden -
The Washington Wizards are making this a series. They’ve won back-to-back games against the Boston Celtics to knot this second-round matchup at 2-2 with Game 5 at the Garden on Wednesday. TNT has the coverage starting at 8 PM ET.
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