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Casino App Sales Up 55 Percent
Saturday January 10,2015 : MOBILE CASINO APP SALES SOAR
iOS-based app sales up 55 percent year-on-year.
Quoting numbers from the latest report by industry tracker App Annie, VentureBeat reports that spending on mobile casino games on the iOS platform was up 55 percent from November 2013 to November 2014.
The casino app market is currently assessed at $2.7 billion, and is dominated by social casino action in which real money does not directly change hands.
However that situation is gradually evolving into more real-money activity as nations like the UK and Australia develop the business, with the digital gambling industry on pace to reach $100 billion in revenue by 2017.
It's a startling transformation, bearing in mind that mobile gaming was only worth about $21 billion in 2014, and console gaming generates around $55 billion in spending.
App Annie reveals that download rates for card, casino, and dice games on mobile were up slightly, but that each category saw very significant increases in revenue.
Card-game revenue was up 50 percent year-over-year to a total of approximately $150 million, and casino games saw a 55 percent increase to around $100 million.
The story is repeated Google Play, where the combined revenue for casino and card games was up 105 percent year-over-year.
App Annie notes that the changes represent a shift in spending for the industry from web-based social networks like Facebook to mobile, with the latter attracting more people to this sort of gaming.
“In Q3 2014, online gambling industry heavyweight PokerStars saw over 50 percent of new registrations come through mobile channels,” reads the App Annie report. “Mobile is now a key channel for expansion to new users, driving considerable growth of the online gambling industry as a whole. A prominent position in the mobile market is, therefore, likely to translate to growth in other sectors for gambling and social casino companies.”
VentureBeat points out that mobile growth is largely due to the popularity of smartphone apps.
The publication notes that downloads for the iOS casino category were up 10 percent compared to flat growth everywhere else. For revenue, casino games saw 60 percent growth, which again outpaced the rest of the world.
Danske Spil Bingo Moves to Microgaming -
The national lottery of Denmark, Danske Spil, is live on the Microgaming Bingo Network. Danske Spil, the Danish national lottery, is live on the Microgaming Bingo Network following a change to its licence conditions.
Quickfire live on Strendus -
Quickfire powered by Microgaming is extending its reach in the LatAm region with the signing of Strendus. Strendus is the online division of Logrand Entertainment Group. The group comprises several companies that operate gaming and entertainment establishments in Mexico, running 14 land-based casinos in total.
Quickfire content live on BetatHome -
Online gaming and sports betting company bet-at-home was founded in 1999. Today the company has 4.8 million registered customers around the world, offering sports betting, casino, live casino, Vegas games, poker and virtual sports.
Microgaming has donated £30,000 between four charities -
Gift of Giving provides Microgamingís customers the opportunity to vote for one of several charities in their region. In lieu of Christmas gifts, £30,000 is split equally between four global regions: Isle of Man, UK and Europe, Africa, and Rest of the World.
Entertainment Betting Odds: 90th Academy Awards -
The Shape of Water leads Sundayís 90th Academy Awards (8 PM ET, ABC) with 13 Oscar nominations, but when it comes to Best Picture, this highly-acclaimed film is a +140 second-favorite behind Three Billboards Outside Ebbing, Missouri at Ė115.
Fair Play Bets and QuickFire in Deal -
Fair Play Bets enjoys an unrivalled reputation for an outstanding player experience, with secure deposits and withdrawals, surprising casino bonuses and committed customer support. Fair Play Bets is licensed in UK, Malta and Curacao.
Cavaliers Aim to Take Down Wizards on 2/22/18 -
The Cleveland Cavaliers have looked like a different team since making their moves at the trade deadline. The Washington Wizards are up next for the Cavaliers, who will be at home after the All-Star break.
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