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Casino Games need to appeal to the millennial generation

Tuesday August 2,2016 : AUSSIE GAME DEVELOPER WANTS TO REVOLUTIONISE LAND CASINO GAMBLING
 
Games need to appeal to the millennial generation, which is showing less interest in traditional land casino gaming, says Daniel Visser.
 
The concerns of land casino operators that the critically important millennial generation is showing less interest in traditional casino gaming in favour of more skill-based activity is now well known, and this week an Australian online games developer, Daniel Visser, came forward with a possible solution.
 
Visser has some credibility; his Melbourne-based company Wicked Witch developed the massively popular mobile game Catapult King, which has been downloaded 30 million times and counting.
 
Visser claims that land casinos have not significantly changed in the last 50 years, and are consequently out of step with the demands of the up-and-coming millennial generation that will provide much of the industrys potential business in the years ahead.
 
Its a demographic that has grown up with digital appliances and devices, along with sophisticated recreational machines like PlayStation, Nintendo and X Box delivering high-end graphic experiences.
 
Armed with modern technology and an appreciation of millennial generation needs, Visser and his team have embarked on an initiative to develop a skill-based gambling experience for Las Vegas casino visitors that will appeal to millennials, starting with a gaming version of their hit product Catapult King.
 
The format for the game involves the player shooting medieval siege catapults to knock down castles; if the aim is good enough and the castle falls, rewards will be achieved.
 
"We went through lots of different versions, the mechanics with different versions and how it sits on top of the math model," Visser said in an ABC interview this week.
 
"What weve got now we think is a good balance of rewarding the people who are good but not neglecting the people who are not so good."
 
Vissers new idea sits comfortably within recent Nevada gambling laws that permit skill-based computer games to be played in casinos.
 
Independent observers in tune with millennial thinking say that games with the right sort of appeal have to present a reasonable kind of challenge where the player can improve and ultimately has a chance to beat the house.
 
Above all, the player must feel assured that the game is not rigged against him or her and that skill counts.
 
And, they warn, young digitally literate people these days have a vast range of available and interesting entertainment and pastimes literally at their fingertips...they do not need to travel to a casino, and the attraction therefore needs to be strong and appealing to them.
 
Balancing the gamer and the houses need to win is the challenge Visser faces, and he is aware of this, saying:
 
"The casinos of the future are going to look very different to what they do today and we saw that as an opportunity and a market that we are jumping into."

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Oryx in deal with Extreme Live Gaming - #oryx Turnkey provider ORYX has selected Extreme Live Gaming for the integration of a number of Live Casino titles to its games platform.

GAN Partners with Station Casinos - B2B online gaming company GAN (formerly Game Account Network) has revealed Station Casinos as its previously unidentified partner in an announcement made August 2016

Tipbet Sponsor of easy Credit Basketball Bundesliga for season 2016/2017 - #tipbet The agreement comes with good timing; the BBL basketball 2016/17 season started last Friday, ensuring that Tipbet benefits from high visibility for its brand presence at the games.

Oceanís Call Slot Launches - Online gambling games developer Habanero has embarked on a journey across the high seas to bring players its latest HTML5 high resolution slot title, Oceanís Call.

Big Names Playing WCOOP - The big names came out to play in the closing stages of the World Championship of Online Poker this week as major prizes were handed out in a number of exciting and entertaining competitions.

Should Gibraltar and Britain be regarded as a single state under EU gambling laws? - The issue has been referred to the ECJ by the High Court with the question "should the UK and Gibraltar be treated as a single member state when it comes to EU law on remote gambling?"

Sirplay to Open Argentina Branch - #SirPlay expects the new office to be fully operational by early next year, extending its service to Grupo Slots, which holds a license to operate the provincial San Luis Lottery, and other potential LatAm clients.

DFS Changes for Ohio - #dfs Coley says that at present DFS is an example of the "pools for profit" concept, the rules for which the state Attorney General has opined are unclear in relation to DFS.

New Jersey Teams Up With Kahnawake Gaming Commission - The New Jersey Division of Gaming Enforcement and the Kahnawake Gaming Commission have agreed to collaborate in preventing unlicensed online operators from accepting bets from New Jersey and other U.S. states through the Continent 8 data centre situated on tribal land, according to reports Tuesday from the Associated Press news agency.

Petition to Ban Online Gaming in Singapore - Singapore Pools and Singapore Turf Clubís application to operate online betting has triggered the origination of a petition that calls on the Government to deny authorization and stop legalization of online gambling.

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