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Casino Games need to appeal to the millennial generation

Tuesday August 2,2016 : AUSSIE GAME DEVELOPER WANTS TO REVOLUTIONISE LAND CASINO GAMBLING
 
Games need to appeal to the millennial generation, which is showing less interest in traditional land casino gaming, says Daniel Visser.
 
The concerns of land casino operators that the critically important millennial generation is showing less interest in traditional casino gaming in favour of more skill-based activity is now well known, and this week an Australian online games developer, Daniel Visser, came forward with a possible solution.
 
Visser has some credibility; his Melbourne-based company Wicked Witch developed the massively popular mobile game Catapult King, which has been downloaded 30 million times and counting.
 
Visser claims that land casinos have not significantly changed in the last 50 years, and are consequently out of step with the demands of the up-and-coming millennial generation that will provide much of the industrys potential business in the years ahead.
 
Its a demographic that has grown up with digital appliances and devices, along with sophisticated recreational machines like PlayStation, Nintendo and X Box delivering high-end graphic experiences.
 
Armed with modern technology and an appreciation of millennial generation needs, Visser and his team have embarked on an initiative to develop a skill-based gambling experience for Las Vegas casino visitors that will appeal to millennials, starting with a gaming version of their hit product Catapult King.
 
The format for the game involves the player shooting medieval siege catapults to knock down castles; if the aim is good enough and the castle falls, rewards will be achieved.
 
"We went through lots of different versions, the mechanics with different versions and how it sits on top of the math model," Visser said in an ABC interview this week.
 
"What weve got now we think is a good balance of rewarding the people who are good but not neglecting the people who are not so good."
 
Vissers new idea sits comfortably within recent Nevada gambling laws that permit skill-based computer games to be played in casinos.
 
Independent observers in tune with millennial thinking say that games with the right sort of appeal have to present a reasonable kind of challenge where the player can improve and ultimately has a chance to beat the house.
 
Above all, the player must feel assured that the game is not rigged against him or her and that skill counts.
 
And, they warn, young digitally literate people these days have a vast range of available and interesting entertainment and pastimes literally at their fingertips...they do not need to travel to a casino, and the attraction therefore needs to be strong and appealing to them.
 
Balancing the gamer and the houses need to win is the challenge Visser faces, and he is aware of this, saying:
 
"The casinos of the future are going to look very different to what they do today and we saw that as an opportunity and a market that we are jumping into."

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Gambling News :

Unibet Name Changed to Kindred Group plc - Following an extraordinary general meeting at which shareholders approved the change of the Unibet title and brand to Kindred Group plc, the online gambling group will begin trading under the new name on December 12.

Kenya Betting Control Board Reviewing Changes - Kenya's booming sports betting sector could be facing stiffer government controls, especially regarding marketing, advertising and promotions, according to local media reports revealing that parliament is studying potential amendments to the Betting, Lotteries & Gaming Act.

Britan To Tighten SpreadBetting Controls - The UK media reported widely Tuesday that Britain's Financial Conduct Authority has announced a crackdown on spread betting using contracts for difference (CFDs) following FCA research that showed 82 percent of clients had lost money in the sector.

Playtech to Buy Back 50 Milliuon in Shares - #playtech In a statement, the company said that the decision reflects continued confidence in the growth and prospects of the business and its high cash generation, and revealed that it continues to trade in-line with expectations.

Sentencing in Vietnam Gambling Bust - The People’s Court in HCM City handed down sentences Monday to dozens of defendants linked to a major online sports betting ring dismantled last year by Vietnamese police.

Gamevy in Deal With Betsson - #Gamevy says it is partnering with several leading operators to deliver bespoke content that offers a real point of difference to players and increases brand loyalty.

Pkr To Offer Virtual Sports - #pkr The long established and respected online poker and casino operator PKR.com has followed its switch to Microgaming's MPN network earlier this year and the more recent launch of its live dealer offering with a new Virtual Sports attraction powered by Kiron Interactive.

Boris Becker New PartyPoker ambassador - #partypoker To celebrate the signing PartyPoker has created a Beat the Ace competition in which players get the opportunity to test their skills and luck in four $5,000 freerolls which started December 5. The overall winner will then get to play Becker heads up live in Germany for up to $25,000.

Snowmania Slot Launches - Capturing the festive feel in the now chilly northern hemisphere, RealTime Gaming has released its December offering, a 5 reel, 20 pay-lines online slot with a jackpot of 37,500 coins.

SportPesa is negotiating a major sponsorship deal with Everton - #SportPesa The Kenyan retail and online sports betting firm SportPesa is in the football sponsorship headlines again just days after news that it has inked a multi-million pound partnership with Hull City FC.

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