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Casino's Gaining Seo Ground

3/2/10 - Online casino action has encroached on bingo and poker's popularity in the UK's online gaming sector, reveals the latest independent report by Greenlight, a UK search marketing agency.
 
The research 'Gaming Sector Report - Issue 4', reveals that UK online search volumes for casino-related terms in December 2009 had increased by 24 percent since September. This was confirmed in the online visibility stakes where the likes of Casino.com saw its share of voice in natural search (listings in search engine results pages that appear because of their relevance to the search terms) increase by 7 percent, ascending from position 22 to 8 in Greenlight's league table charting the top 60 most visible websites in natural search.
 
Greenlight's report used industry data to classify 430 of the most popular search terms that consumers in the UK use to find gaming websites and totalled the number of times each one was used.
 
This gives an indication of the audience size and a profile of how Google users went about their searches for Gaming websites in December. The data was then collated, and league tables for the most visible website in natural and paid search created for the e-gaming sector.
 
The report found that search volume for gaming-related keywords increased from 1.7 million in October to 2 million in December.
 
Poker-related terms remained the most searched for in December, accounting for 47 percent, followed by Casino (27 percent) then Bingo-related terms (26 percent). Compared to the previous quarter, volumes for Bingo and Poker remained relatively consistent.
 
Overall in natural search, 888.com (39 percent), Wikipedia.org (32 percent) and Pokerstars.com (17 percent) were the top three most visible websites in natural search.
 
For poker-related keywords in natural search, Wikipedia was the most visible site for poker keyword searches with 47 percent share of visibility. By comparison, 888 achieved 38 percent followed by Pokerstars with 36 percent.
 
For bingo keywords, FoxyBingo, WinkBingo and GalaBingo were the three most visible sites in natural search accounting for 61 percent, 49 percent and 44 percent share of voice, respectively. By comparison Bingo.com lost 40 percent share of voice, which saw it drop from position two to eight.
 
For casino-related search terms, 888.com achieved 59 percent share of voice in December in natural search, followed by Casino.com with 52 percent then SpinPalace.com with 49 percent. Whilst SpinPalace increased its share of voice on the previous quarter by 8 percent, it was replaced by Casino.com at position two.
 
In paid search overall, 888Ladies was the most visible advertiser with 32 percent share of visibility, an 18 percent increase on September. In second place was WilliamHillBingo, having not previously featured in Greenlight's top 60 league table in September. In at third position was WinkBingo with 24 percent, followed by Posh Bingo at 23 percent and Full Tilt Poker at 22 percent. See the top online casino programs for 2010
 
According to Greenlight, despite the decrease in search volume for bingo keywords in December, the top four advertisers were all bingo websites. Of the top 10 advertisers, five were bingo-specific sites, 4 were poker sites and one was a multi-product site: 888.com.



Gambling News :

US$30M DUBAI WORLD CUP - Racecourse Media Group and Meydan to showcase world’s richest raceday to more than 150 territories The Dubai World Cup is the first horse race to be broadcast live on airlines and cruise lines

NHL Odds: Forsberg Faces Elliott in Nashville - The last time the Nashville Predators played against the Calgary Flames, Calgary had a 4-1 lead five minutes into the second period. Nashville responded with four back-to-back goals, including a hat trick from centreman Filip Forsberg. Both teams went into overtime with five goals, and Calgary defenseman Mark Giordano (12 goals, 22 assists) scored the winning goal.

Sit & Go 2.0 launched online exclusively at Americas Cardroom - Get ready to cheer like a champion before the first flop is even dealt. The much-anticipated Sit & Go 2.0 is now launched online exclusively at Americas Cardroom and Sit & Go players are reaping the benefits of the next evolution of poker.

NBA Odds: Hawks, Wiz in Southeast Showdown - The Washington Wizards (42-27 SU, 36-32-1 ATS) can pretty much secure the Southeast Division title with a win Wednesday night over the Atlanta Hawks (37-32 SU, 31-38 ATS). Tip-off is at 8 PM ET on ESPN; the Wizards lead Atlanta by five games with less than a month remaining before the playoffs.

Mega Moolah progressive jackpot Hit Again - Microgaming’s Mega Moolah progressive jackpot slot has been hit yet again at just over €6.6 million!

NBA Odds: Clippers Try to Slow Down Bucks in LA - Milwaukee Bucks small forward Giannis Antetokounmpo and Los Angeles Clippers power forward Blake Griffin are two of the most talented and versatile forwards in the NBA. The two lead their teams into battle on Wednesday in Los Angeles.

NCAAB Odds: SMU Hosts Tulsa With AAC Title on the Line - There aren’t too many college basketball teams more profitable than the SMU Mustangs (25-4 SU, 18-5-1 ATS). They host the Tulsa Golden Hurricane (14-14 SU, 15-12 ATS) this Thursday night, tipping off at 8 PM ET on CBSSN.

NHL Odds: Canadiens Welcome Islanders Tonight - The Montreal Canadiens (32-20-8) welcome the New York Islanders (28-21-10) on Thursday (7:30 PM ET on SNE). After getting their first victory under new head coach Claude Julien, the Canadiens will look to build on that momentum against a red-hot Islanders team.

NHL Odds: Reeling Flyers Seek Relief in Pittsburgh - #nhl The Philadelphia Flyers have been a bit off since the holidays. They’ve won just eight games since the Christmas break, and now they’ve got a tough one coming up this Saturday night against the Pittsburgh Penguins.

Dollars to Donuts Slot Launch - Firstly, it's a classically styled, easy playing 3-reel with five pay lines featuring a traditional icon set of bars and sevens.

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