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Casino's Gaining Seo Ground
3/2/10 - Online casino action has encroached on bingo and poker's popularity in the UK's online gaming sector, reveals the latest independent report by Greenlight, a UK search marketing agency.
The research 'Gaming Sector Report - Issue 4', reveals that UK online search volumes for casino-related terms in December 2009 had increased by 24 percent since September. This was confirmed in the online visibility stakes where the likes of Casino.com saw its share of voice in natural search (listings in search engine results pages that appear because of their relevance to the search terms) increase by 7 percent, ascending from position 22 to 8 in Greenlight's league table charting the top 60 most visible websites in natural search.
Greenlight's report used industry data to classify 430 of the most popular search terms that consumers in the UK use to find gaming websites and totalled the number of times each one was used.
This gives an indication of the audience size and a profile of how Google users went about their searches for Gaming websites in December. The data was then collated, and league tables for the most visible website in natural and paid search created for the e-gaming sector.
The report found that search volume for gaming-related keywords increased from 1.7 million in October to 2 million in December.
Poker-related terms remained the most searched for in December, accounting for 47 percent, followed by Casino (27 percent) then Bingo-related terms (26 percent). Compared to the previous quarter, volumes for Bingo and Poker remained relatively consistent.
Overall in natural search, 888.com (39 percent), Wikipedia.org (32 percent) and Pokerstars.com (17 percent) were the top three most visible websites in natural search.
For poker-related keywords in natural search, Wikipedia was the most visible site for poker keyword searches with 47 percent share of visibility. By comparison, 888 achieved 38 percent followed by Pokerstars with 36 percent.
For bingo keywords, FoxyBingo, WinkBingo and GalaBingo were the three most visible sites in natural search accounting for 61 percent, 49 percent and 44 percent share of voice, respectively. By comparison Bingo.com lost 40 percent share of voice, which saw it drop from position two to eight.
For casino-related search terms, 888.com achieved 59 percent share of voice in December in natural search, followed by Casino.com with 52 percent then SpinPalace.com with 49 percent. Whilst SpinPalace increased its share of voice on the previous quarter by 8 percent, it was replaced by Casino.com at position two.
In paid search overall, 888Ladies was the most visible advertiser with 32 percent share of visibility, an 18 percent increase on September. In second place was WilliamHillBingo, having not previously featured in Greenlight's top 60 league table in September. In at third position was WinkBingo with 24 percent, followed by Posh Bingo at 23 percent and Full Tilt Poker at 22 percent. See the top online casino programs for 2010
According to Greenlight, despite the decrease in search volume for bingo keywords in December, the top four advertisers were all bingo websites. Of the top 10 advertisers, five were bingo-specific sites, 4 were poker sites and one was a multi-product site: 888.com.
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Gambling News :
Yggdrasil Gaming Expanding -
The Swedish online gambling games developer Yggdrasil Gaming is to establish a new parent company and expand its Stockholm office as it bolsters its presence in Sweden with a raft of new hires.
FanDuel and DraftKings Settle With NY Attorney General -
Speculation earlier this week that daily fantasy sports market leaders FanDuel and DraftKings were about to agree a settlement on consumer fraud suits prepared by the New York AG was confirmed Tuesday when a $12 million settlement was announced.
Stan james Now Live With EPOS -
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Singapore Online Gambling Ban Begins -
Singapore media reports indicated Tuesday that restricted online gambling services offered by the Singapore Pools have started online operations, whilst Singapore Turf Club will commence online betting activity on November 15.
Pennsylvania Online Gambling Updates -
Pro-online gambling companies, including the Golden Nugget in New Jersey and Pokerstars, were quick to refute Schippers views based on their operational experience.
WSOPE In Czech Republic -
World Series of Poker Europe 2017 has moved to King’s Casino Rozvadov (KCR) in the Czech Republic following a multi-year deal that will see KCR host numerous WSOP-branded events over the next several years.
BtoBet Partners with AfroBet -
Following the launch in Kenya, Afrobet said it has high hopes for further expansion into East Africa, Tanzania, Uganda and Congo.
Pissed off Tabcorp shareholders -
A significant number of Tabcorp shareholders, led by The Australian Shareholders Association, reportedly objected to proposed hikes in executive pay packages and were unhappy with the company plans for a merger with rival gambling group Tatts.
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