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CODERE AND UNITED TOTE IN HORSERACING ALLIANCE
Wednesday September 19,2012 : CODERE AND UNITED TOTE IN HORSERACING ALLIANCE
Collaboration will expand services to tracks in Brazil and Latin America
The Spanish gambling giant Codere has announced a strategic alliance with United Tote to expand services to horseracing tracks in Brazil and Latin America
United Tote is part of the family of US companies under the Churchill Downs corporate umbrella.
The added technological capabilities flowing from the deal allow Codere to expand services to tracks in Brazil and Latin America, as well as its network of off-track sites throughout the region.
“This is a significant step for our long-term strategic model,” said Ramon Rionda, director of racing for Codere. “We feel our relationship with United Tote - Churchill Downs is a key component for expanding our international presence in Latin America.
“Our ongoing goal is to add value and increase our client services and this gives us the chance to diversify while still complementing the quality product line we have always offered”, he said, adding that the primary objective in the agreement with United Tote will be to enhance Codere’s technical capabilities to distribute commingled international content in and for the Brazilian market, which Codere has exclusively served since 2005.
Andre Gelfi, Codere’s general director for the Brazilian market, called the signing a major step in plans to grow the company’s presence in the Latin American gaming market.
“We have some exciting plans for future expansion in Brazil and throughout Latin America and we felt an alliance with a major international brand like Churchill Downs and United Tote would provide a proper launching pad for us to accomplish our objectives,” Gelfi said.
Nate Simon, president of United Tote, called the alliance a major step in the company’s international expansion. “This is a wonderful opportunity for two multinational public companies to combine their resources and expand their services,” he said. “Hopefully, it will lead to more growth and shared goals in the future."
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