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First GRP measurement tool for online ads
Digital media measurement firm comScore has launched a new service dubbed comScore Extended Web measurement, a major extension of its Media Metrix audience measurement service. Extended Web measurement allows the tracking of distributed Web content across third party sites, enables more precise measurement of publisher ad packages, and introduces a granular Gross Ratings Point measure for online ads in order to facilitate the comparison of online media with traditional media on a global basis.
"In today's Internet landscape, a Web page has evolved to become a platform for distributing content and advertising inventory originating outside the confines of the publisher's Web server," said Linda Boland Abraham, comScore executive vice president. "With so much distributed content being leveraged for syndication or advertising delivery, both advertisers and publishers have demonstrated an interest in better understanding the reach of these extended content offerings and the nature of their audiences. comScore Extended Web measurement addresses those needs."
Distributed content, commonly referred to as widgets, gadgets or applications, is any content that is viewed by the end user on a Web page not owned by the content publisher. Distributed content often includes multimedia content, such as video, music, games or photos, but may also include news, information, and other updates.
New Racing UK free-to-watch show -
Wake up to Luck on Sunday – join Nick Luck and guests for new Racing UK free-to-watch show. BHA Chief Executive Nick Rust to appear on first broadcast this Sunday
MLB Odds: Stroman Gets the Nod Against Royals -
The Toronto Blue Jays (70-80, –20.18 betting units) begin their final home stand of the 2017 campaign this Tuesday when they welcome the Kansas City Royals (73-76, +2.56 units) to Rogers Centre. Sportsnet has the coverage at 7:07 p.m. Eastern.
Microgaming QuickFire enters Coloumbia -
Wplay signs for Quickfire; strategic deal sees Quickfire enter Colombian market. Colombian-licensee Wplay has signed a deal for Quickfire, powered by Microgaming.
Partypoker to sponsor WSOPC Uruguay -
Partypoker to sponsor WSOPC Uruguay in December. Qualify exclusively on partypoker for WSOP Uruguay Main Event. December 7th to 17th in beautiful Punta del Este.
MLB Odds: Jays Hope to Spoil Orioles’ Visit -
The 2017 season is just about over for the Toronto Blue Jays (66-77, –21.19 betting units), but they can play spoiler in Tuesday’s game against the visiting Baltimore Orioles, starting at 7:07 PM ET on Sportsnet.
Money Storm Casino -
Money Storm is not your typical online casino. While many focus on the quantity of games they offer their players, this one is more focused on the quality of their games.
Big Online SLot Win on Ultimate 10X Slot -
At 9.20PM on August 28th, Kasey R was enjoying the new Ultimate 10X three-reel slot at Miami Club. The game has a random 'must win' progressive jackpot that is guaranteed to pay by the time it reaches $25,000
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