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CORAL GAMBLING WEBSITE JUDGED BEST FOR USABILITY
Wednesday August 8,2012 : CORAL GAMBLING WEBSITE JUDGED BEST FOR USABILITY
QuBit survey tested major online bookie websites for search and social presence, and website usability
The latest QuBit study of major UK bookie websites has been released by e-coinsultancy.com, with the Coral site producing top scores for search and social presence, and website usability.
The survey assessed the industry's top ten sites based on monthly page view statistics from Doubleclick Adplanner, naming 888, William Hill, Betfair, Paddy Power, Ladbrokes, Bet 365, Skybet, Betfred, Stan James and Coral as top ten performers.
The survey placed Coral at the overall head of the top ten, with bet365 bringing up the rear (see rankings and hints to achieve top results here:
Betfred won the accolade of best site in terms of layout and navigation, with Coral, 888 and Ladbrokes all doing well in this segment.
In the Search segment, Betfair and Ladbrokes scored particularly well, deploying a clear call to action and displaying good predictive search capabilities for players to quickly and easily search bets and find what they are looking for.
William Hill plc led the way in helping players to choose their bets, making it easy and fast.
When it came to registration and conversions, Stan James led the field by a country mile, providing an effective, quick yet easy-to-use process.
However, the survey found that checkout procedures at most sites could use improvement. The exception was Paddy Power, which received a perfect score in a segment where most companies rated only a 60 percent approval rate.
The booming Mobile segment - GBP 3 billion in bets were made via the mobile channel in 2011 - was also studied to explore how top ten sites translated to the mobile device using a standard iPhone browser, as opposed to looking at specific mobile apps.
All top ten brands offered mobile action, with William Hill, Paddy Power, bet 365 and Skybet all scoring 100 percent in this section. The assessment was based on layout and legibility, vertical scrolling, ergonomically-friendly controls and design that allows for maximum load speed.
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Gambling News :
Playtech Acquires ECM Systems -
Online gambling soiftware provider Playtech plc has announced the acquisition of a ninety percent stake in UK bingo software developer ECM Systems for a consideration of GBP 14.9 million.
Marks and Spencer store Manager steals to Gamblie Online -
The Cambridge News reports that a 28-year-old manager of a Marks and Spencer store, Martin Trenor, has been jailed for three years for stealing GBP 254,538.11 in shop takings over the course of a year and spending it almost immediately at online gambling websites.
Chinese Gambling crackdown could damage high roller revenue -
Fast-moving events this week have seen Australian media reports quoting hundreds of millions of dollars wagered by Chinese high rollers in Aussie land casinos, offset to some extent by Crown claims that this whale gambler" demographic generates only 12 percent of turnover.
EvenBet Open Face Chinese Poker -
Open Face Chinese Poker online games provider EvenBet has reported that its Open Face Chinese Poker product is gaining traction with games recently integrated for desktop action at the Malta-licensed operational site Poker Grant.
2016 EPT Malta -
The European Poker Tour is off to a good start in Malta, with German pro Dietrich Fast claiming a well-earned Euro 174,000 main prize in the Euro 10,000 buy-in Single-Entry Rebuy event.
Team Hot Launches -
#teamhot The Philippines licensed and GGNetwork-powered online poker operator Natural8 has announced the appointment to its "Team Hot" professional player line-up of Asian poker aces Kitty Kuo, Xuan Liu and Dong Kim.
Netent Q3-2016 Earnings Report -
#netent The UK continues to be an important growth driver but the weaker pound had an estimated negative effect of about three percentage points on revenue growth compared to the same quarter last year.
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