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COSTA BINGO EXTENDS AGREEMENT WITH DRAGONFISH
6/2/10 - Dragonfish, the independent B2B division of 888 Holdings plc, has signed an extension to its existing agreement with Costa Bingo.
The relationship between the two companies will run for an additional period of three years until July 2013, with Costa Bingo committed to a number of significant marketing projects.
Costa Bingo has enjoyed considerable success through its innovative marketing initiatives, most notably the Free Bingo concept that has helped the bingo site become one of the busiest in the UK market.
The bingo company has successfully boosted customer acquisition by targeting new media ahead of traditional advertising routes, a Dragonfish spokesman noted this week.
This has been supported by Dragonfish and Costa modifying the bingo software, allowing players to invite friends to play via Facebook and other social networks.
Gabi Campos, managing director of Dragonfish, said: “Costa has blazed a trail over the past year and shown what is still achievable in the maturing UK bingo market, and we have worked hard with them to adapt our software to deliver some highly innovative customer acquisition and retention activities.
"They are committing a substantial marketing investment and we look forward to helping Richard and his team grow the Costa bingo business further over the coming years.”
Richard Skelhorn, CEO of Costa Bingo, said: “Dragonfish has provided us with an excellent software platform and great operational support. This has allowed us to focus our skills on player acquisition, which has been really important to the business over the last ten months. We are really pleased with the first year's growth to date, and will continue to invest in the Costa Bingo brand, and look forward to launching new rooms on the Dragonfish platform this year.”
New Racing UK free-to-watch show -
Wake up to Luck on Sunday – join Nick Luck and guests for new Racing UK free-to-watch show. BHA Chief Executive Nick Rust to appear on first broadcast this Sunday
MLB Odds: Stroman Gets the Nod Against Royals -
The Toronto Blue Jays (70-80, –20.18 betting units) begin their final home stand of the 2017 campaign this Tuesday when they welcome the Kansas City Royals (73-76, +2.56 units) to Rogers Centre. Sportsnet has the coverage at 7:07 p.m. Eastern.
Microgaming QuickFire enters Coloumbia -
Wplay signs for Quickfire; strategic deal sees Quickfire enter Colombian market. Colombian-licensee Wplay has signed a deal for Quickfire, powered by Microgaming.
Partypoker to sponsor WSOPC Uruguay -
Partypoker to sponsor WSOPC Uruguay in December. Qualify exclusively on partypoker for WSOP Uruguay Main Event. December 7th to 17th in beautiful Punta del Este.
MLB Odds: Jays Hope to Spoil Orioles’ Visit -
The 2017 season is just about over for the Toronto Blue Jays (66-77, –21.19 betting units), but they can play spoiler in Tuesday’s game against the visiting Baltimore Orioles, starting at 7:07 PM ET on Sportsnet.
Money Storm Casino -
Money Storm is not your typical online casino. While many focus on the quantity of games they offer their players, this one is more focused on the quality of their games.
Big Online SLot Win on Ultimate 10X Slot -
At 9.20PM on August 28th, Kasey R was enjoying the new Ultimate 10X three-reel slot at Miami Club. The game has a random 'must win' progressive jackpot that is guaranteed to pay by the time it reaches $25,000
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