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500k Viewers for Counter Strike: Global Offensive eSports tournament
E-SPORTS TOURNAMENT ATTRACTS OVER HALF A MILLION VIEWERS
Another illustration of the pulling power of this popular vertical as televised broadcast and social media interest booms.
The numbers are in from Fridays inaugural and much anticipated Counter Strike: Global Offensive eSports tournament organised by ELEAGUE (http://www.e-league.com/) and aired live on the Turner Sports Broadcasting network....and the statistics illustrate once again the massive millennial demographic interest in this form of skilled and competitive entertainment.
TBS reported viewership figures in excess of 509,000 during its primetime Friday night slot. ELEAGUE was also broadcast internationally via local networks throughout Europe, South East Asia and Latin America as well as via Huamao in China and Starladder in Russia.
The interest was mirrored on social media and networks, with ELEAGUE social media accounts reaching 27 million impressions on Facebook and Twitter, and 710 million impressions on the ELEAGUE in general, the teams involved, and the TBS channel.
Twitter boomed, with ELEAGUE the second most discussed on the inaugural night...and the tournament attracted 4.3 million views on the Twitch streaming channel over the four days of the competition.
The excitement continues this week when Group B teams Ninjas in Pyjamas, OpTic Gaming, Selfless Gaming and G2 Esports fight it out for a place in the finals.
The 10-week championship series is streamed live from Turner Studios in Atlanta, and is headlined by E-League, a pro league formed by Turner Sports and partner global talent management and events firm WME/IMG.
The first outing performed exceptionally well in a tough primetime slot.
Craig Barry, Turner Sports evp of production and chief content officer, has committed the network to extensive coverage of the Eleague, promising not only to screen the competitive action and commentary, but also to present backstories on players and the general interest pieces that millennial fans have indicated they want.
"We understand our obligation to the hard-core fan. Once you have that emotional connection, you open the door for a wider audience," he said.
Advertising and marketing publications have picked up on the burgeoning genre, noting that there were 112 major eSports events around the world that generated over $20 million in ticket sales and handed out $61 million in total prize money last year, and the 2015 League of Legends World Championship drew 36 million unique viewers on Twitch and other streams around the globe.
Revenues from advertising, sponsorships, merchandise and ticket sales are projected to reach $463 million in 2016, and surpass $1 billion by 2019, according to the independent research organisation Newzoo.
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Opap in memorandum of understanding With Inspired -
Virtual sports provider Inspired has entered into a memorandum of understanding (MOU) with Greek betting and lottery operator OPAP for the supply of its full suite of virtual sports, for integration online and across OPAP's retail network.
DeltaCorp To Acquire ace2three -
Our readers will recall Delta Corp. acquired a 26 percent stake in Gaussian Networks, parent company of India’s largest online poker operator Adda52 earlier this month
More Australian POC Taxes -
In an interview with The Australian, Tabcorp chief executive offer David Attenborough warned “global rivals” of his belief that other Australian states are moving fast to follow South Australia’s lead in implementing a point of consumption tax.
William Hill Exits Russia -
"Starting from September 23 William Hill Casino Club will terminate its activities in the Russian territory for legislatory reasons. All active customer accounts will be suspended," the advisory reportedly detailed.
Pennsylvania Online Gambling Hearing Postponed till October -
HR 2150, which includes DFS and e-gaming elements, was passed as part of the critical state budget bill by the House in June this year, with lawmakers expecting the bill to contribute $100 million annually in licensing and fees to help balance the state budget.
Two Mega Fortune Dreams Jackpots Hit -
Both Swedish players, the first lucky punter hit a GBP 100,000 jackpot playing on his mobile phone, while the second, identified as Martin, staked just 18p before netting a GBP 60,000 jackpot on the popular series thinking he was playing in demo-mode.
ASA Looking at Ladbrokes and Netbet ads -
A TV ad for Cosmo Gaming’s NetBet online casino was determined by the UK Advertising Standards Authority (ASA) as glamorising online gambling following a single complaint.
Betconstruct In Deal With Realistic Games -
BetConstruct has agreed a deal in which it will integrate a range of Realistic Games online table and slot content including blackjack, roulette and slot titles Super Graphics Upside Down, The Fruit Factory and Fireworks.
XLMedia Half 1 2016 Earnings Report -
Online gambling marketing company XLMedia, which operates websites driving players to online casino operators, delivered robust interim results for the first half of 2016, attributing its success to investment in technology.
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