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Digital is Dominating the Advertising Scene
DIGITAL IS STARTING TO DOMINATE THE ADVERTISING SCENE
Google and Facebook account for almost 60 percent of digital advertising....and they're attracting more.
The publication Visual Capitalist reported over the weekend that digital is about to dominate international advertising, with Google and Facebook claiming 57.6 percent of digital receipts between them.
"Today, close to $0.60 of every dollar spent on digital advertising goes to Google and Facebook,” the publication reveals, claiming that last year Facebook boosted its digital advertising revenue by a startling 59 percent and went on to generate more in the first half of this year.
Facebook mobile companies' advertising revenues alone are bigger than its entire business was in the third quarter of 2015.
Visual Capitalist notes that the digital landscape is all about the power of platforms full of user-generated content that people use every day, such as Facebook, Google's YouTube, Twitter, Snapchat, LinkedIn, and Yelp all of which have gained massive scale.
Bitcasino.io Relaunch -
Bitcasino rebrands with focus on ‘fun, fast & fair’ gaming. The new site introduces a striking modern design for a whole new gaming experience, including easier access to Bitcasino’s market-leading range of over 1,300 slots, table games and live dealer casinos from the industry’s leading suppliers.
League of Legends Live Odds -
This week, Betradar, the premium partner for the betting industry worldwide, has officially launched live odds for League of Legends, developed in conjunction with esports big data specialists DOJO Madness.
Comunio in deal with -
One of the leading providers of fantasy sport across Europe, Comunio, has kicked off its pre-season build up by signing a transfer deal that will see Sportradar
McGregor’s Odds vs. Mayweather Get Even Shorter -
Conor McGregor is still the underdog for his August 26 superfight in Las Vegas with Floyd Mayweather Jr., but his odds are improving. McGregor has shortened from +375 last week to +350 at press time, with Mayweather moving from –550 to –500.
Gemtopia Slot Launches -
This spectacular new slot from Real Time Gaming includes 2 glittering features, a Wild Re-Spin Feature and a Free Games with Bonus Picks Feature!
MLB Odds: Yankees vs. Jays at Rogers Centre -
The Toronto Blue Jays (56-61, –14.26 betting units) are moving slowly up the AL Wild Card standings, and they can get closer to the Promised Land by beating up on the injury-plagued Tampa Bay Rays (59-60, –2.79 units). Game 2 of their four-game series is Tuesday at 7:07 PM ET on Sportsnet.
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