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Digital is Dominating the Advertising Scene
DIGITAL IS STARTING TO DOMINATE THE ADVERTISING SCENE
Google and Facebook account for almost 60 percent of digital advertising....and they're attracting more.
The publication Visual Capitalist reported over the weekend that digital is about to dominate international advertising, with Google and Facebook claiming 57.6 percent of digital receipts between them.
"Today, close to $0.60 of every dollar spent on digital advertising goes to Google and Facebook,” the publication reveals, claiming that last year Facebook boosted its digital advertising revenue by a startling 59 percent and went on to generate more in the first half of this year.
Facebook mobile companies' advertising revenues alone are bigger than its entire business was in the third quarter of 2015.
Visual Capitalist notes that the digital landscape is all about the power of platforms full of user-generated content that people use every day, such as Facebook, Google's YouTube, Twitter, Snapchat, LinkedIn, and Yelp all of which have gained massive scale.
Danske Spil Bingo Moves to Microgaming -
The national lottery of Denmark, Danske Spil, is live on the Microgaming Bingo Network. Danske Spil, the Danish national lottery, is live on the Microgaming Bingo Network following a change to its licence conditions.
Quickfire live on Strendus -
Quickfire powered by Microgaming is extending its reach in the LatAm region with the signing of Strendus. Strendus is the online division of Logrand Entertainment Group. The group comprises several companies that operate gaming and entertainment establishments in Mexico, running 14 land-based casinos in total.
Quickfire content live on BetatHome -
Online gaming and sports betting company bet-at-home was founded in 1999. Today the company has 4.8 million registered customers around the world, offering sports betting, casino, live casino, Vegas games, poker and virtual sports.
Microgaming has donated £30,000 between four charities -
Gift of Giving provides Microgamingís customers the opportunity to vote for one of several charities in their region. In lieu of Christmas gifts, £30,000 is split equally between four global regions: Isle of Man, UK and Europe, Africa, and Rest of the World.
Entertainment Betting Odds: 90th Academy Awards -
The Shape of Water leads Sundayís 90th Academy Awards (8 PM ET, ABC) with 13 Oscar nominations, but when it comes to Best Picture, this highly-acclaimed film is a +140 second-favorite behind Three Billboards Outside Ebbing, Missouri at Ė115.
Fair Play Bets and QuickFire in Deal -
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