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Draftday in deal with Vivid
Wednesday, February 24, 2016 : D.F.S. OPERATOR COLLABORATES WITH ADULT ENTERTAINMENT PROVIDER
But is it good PR for gambling to be associated with porn?
DFS News reports that daily fantasy operator DraftDay hopes to cash in on the popularity of online porn through a deal with Vivid Entertainment, one of the internet's largest purveyors of adult films, to offer daily fantasy to viewers through a new joint venture titled VividBetSports.com
Company officials told the publication that the two industries have overlapping demographics, and introducing DFS to Vivid’s user base could be a potentially lucrative move. DraftDay president Nic Sulsky believes it necessary to pursue new marketing avenues to cut down what he calls “astronomical” user acquisition costs. At the start of the 2015 NFL season, both DraftKings and FanDuel spent over $200 million on massive advertising campaigns in the United States.
In the porn business, paying customer acquisition costs are around $50, which DFS News surmises is considerably less than equivalent rates in the daily fantasy sports world.
That’s why DraftDay has begun moving away from promoting its own product, in favour of developing private label fantasy skins for other brands, the publication observes..
After rolling out its free-to-play version in January, VividBetSports is ready for an imminent real-money launch, says Robert Ladd, CEO of MGT Holdings, DraftDay’s parent company,
Ladd believes that the partnership with Vivid will be successful.
“We expect the player growth from Vivid’s extensive reach to benefit our entire daily fantasy sports network, with even more games and larger prizes,” he said.
MGT’s products focus on the social and real-money online gaming verticals, offering betting on games of skill on MGTplay.com, and social casino games on SlotChamp. Along with DraftDay, it also operates a DFS portal which provides players with statistics and daily fantasy strategy advice.
Danske Spil Bingo Moves to Microgaming -
The national lottery of Denmark, Danske Spil, is live on the Microgaming Bingo Network. Danske Spil, the Danish national lottery, is live on the Microgaming Bingo Network following a change to its licence conditions.
Quickfire live on Strendus -
Quickfire powered by Microgaming is extending its reach in the LatAm region with the signing of Strendus. Strendus is the online division of Logrand Entertainment Group. The group comprises several companies that operate gaming and entertainment establishments in Mexico, running 14 land-based casinos in total.
Quickfire content live on BetatHome -
Online gaming and sports betting company bet-at-home was founded in 1999. Today the company has 4.8 million registered customers around the world, offering sports betting, casino, live casino, Vegas games, poker and virtual sports.
Microgaming has donated £30,000 between four charities -
Gift of Giving provides Microgamingís customers the opportunity to vote for one of several charities in their region. In lieu of Christmas gifts, £30,000 is split equally between four global regions: Isle of Man, UK and Europe, Africa, and Rest of the World.
Entertainment Betting Odds: 90th Academy Awards -
The Shape of Water leads Sundayís 90th Academy Awards (8 PM ET, ABC) with 13 Oscar nominations, but when it comes to Best Picture, this highly-acclaimed film is a +140 second-favorite behind Three Billboards Outside Ebbing, Missouri at Ė115.
Fair Play Bets and QuickFire in Deal -
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