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DraftKings advertising to Start In The UK
Saturday October 3,2015 : DAILY FANTASY SPORTS FIRM TEAMS UP WITH N.F.L. IN BRITAIN
UK residents; brace yourselves for a storm of DFS advertising.
UK residents; brace yourself for a storm of daily fantasy advertisements following the announcement Friday that DraftKings has inked a partnership deal with the usually fanatical anti-betting US National Football League.
The three-year deal is in respect of the NFL's annual three-game series in Britain and will see DraftKings branding, promotional events, tournament activity and marketing deployed over the series, which kicks off this weekend when the Miami Dolphins and the New York Jets clash at Wembley.
At least two major promotional events are scheduled, one at Trafalgar Square and another in Regent Street - both during October.
Top DFS operators like DraftKings are not shy when it comes to investing seven-figure amounts of cash on television advertising, judging by their widespread use of this medium in the States, so expect a heavy presence during Sky Sports broadcasts on the games.
One of the market leaders in the daily fantasy sports sector, DraftKings has teamed up with many US national sports franchises, and recently signed with the NFL Players Association (see previous InfoPowa report).
Earlier this year it revealed plans to take its booming product line into the UK market in 2016 as a start to a broader strategy of opening up new DFS markets in Europe, Latin America and Asia.
Gambling News :
Betradar Launches US Sports Betting Solutions -
With only a few weeks to go until the betting and gambling world descends on ICE in London, Betradar have today announced that they will be launching a comprehensive range of tools and services to any company that will be looking to provide sports betting in a post-PASPA United States.
Final 12 For MPNPT Morocco -
Sunday on the MPN Poker Tour Morocco will see several trophies awarded at the Mazagan Beach Resort, with the largest going to the Main Event champion along with a prize of MAD 400,000 (c.€35,400).
MPNPT Morocco Updates -
Leading the 104 combined survivors from both flights is still Said El-Yousfi with 272,000 chips; visit the MPN Poker Tour blog for an end-of-day recap and full chip counts.
MPN Poker Tour Morocco Day 1A -
The MPN Poker Tour has returned to Morocco this week (January 11-14), featuring the MAD 1.5 million guaranteed Main Event, accompanying side events, and the activities and parties for which this tour has now become known on two continents.
2018 MPN Poker Classic -
The MPN announces the return of The Classic tournament series this January. The series is back following its successful €350,000 guaranteed debut in 2017. This time €500,000 is guaranteed, along with a once in a lifetime trip to Monaco for the Classic Champion.
PDC and Sportradar Renew Deal -
Following this month’s hugely successful World Championship, the Professional Darts Corporation (PDC) and long-standing partners Sportradar have renewed their multi-faceted cooperation that will see the leader in sports data and content continuing in their role as official data
Poker Yaar Joins MPN -
Available through download, instant play and mobile, Pokeryaar.com is live with Omaha, Hold’em and Five-Card poker variants, alongside MPN’s Fish Party, the industry’s only progressive jackpot SNGs.
New MPN Poker Rooms Tower Torneos -
Impressed with Microgaming, having already integrated with the Quickfire platform to gain access to some of the industry’s best gaming content, Tower Torneos has extended the relationship with poker.<
NY Rangers vs. Devils on 12/21 -
When the Devils and Rangers hit the ice on Thursday (7 PM ET on MSG), so too will two of the league’s top netminders. After a slow start to the season, Henrik Lundqvist has returned to his form of old. Through 29 games, he’s posted a 2.59 goals against average, and a .920 save percentage.
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