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888 Holdings' Dragonfish white label division gets off to a flying start

Gibraltar-based 888 Holdings has announced that its successful business-2-business division is to assume its own identity under the brandname "Dragonfish" with Gabi Campos holding managing director responsibilities.
 
The new branding is in recognition of Dragonfish's separate function within 888 and to differentiate Dragonfish's B2B offering which is distinct from, but complementary to, 888's traditional B2C products, a company statement explained.
 
The new brand is indicative of 888's intention to become a major player in the B2B market and highlights the division's status as an independent entity.    

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A pioneer and leader in the B2C industry, 888 made the strategic decision in 2007 to lead the way in becoming the largest B2C operator to move into the B2B arena. Capitalising on its market-leading back office technology and decade-long B2C experience, 888 is strongly positioned to work with carefully selected strategic partners who are either aiming to monetise their existing database, brand loyalty and media assets or are looking to enhance their existing online gaming operations.   
 
The B2B division has expanded rapidly. In 2007 agreements were signed with Riley's, Tower Torneos and LuckyAce, and 2008 saw an acceleration in B2B development with several more deals in Western, Central and Eastern Europe, including the ground-breaking partnership with the UK Football Pools (Sportech plc). The agreement represented the full evolution of the B2B offering, and Dragonfish currently provides Sportech with a full managed service including all technology, operations and marketing of Sportech's leading Littlewoods brand.   
 
The partnership announced earlier this week (see previous InfoPowa report) to provide the Racing Post with a comprehensive online gaming operation for casino and poker services, further highlighted 888's development as a B2B provider with significant market share.    
 
'Total Gaming Services' is the strap line that will underpin Dragonfish's unique positioning and reflects the opportunity for clients to not only benefit from 888's experience in technology,  operations and ePayments but also utilise advanced marketing services, through the provision of offline / online marketing, management of affiliates, SEO, CRM and business analytics.   
 
The Dragonfish statement reveals that the division sees three main sources of new B2B partners:     
 
* Existing online gaming operators looking to strengthen their existing gaming suite or service offering     
 
* Media companies looking to monetise their brands; and    
 
* Land-based casinos and Lottery companies seeking an experienced online gaming partner, with a heritage of successful business delivery and strong responsible gaming systems and capabilities, that can facilitate a smooth transition from leadership in land-based gaming to a successful online gaming operation   
 
Dragonfish is currently working on a strong transaction pipeline for 2009 with a number of deals at various stages across a variety of game offerings, a spokesman said. "2009 will mark a significant step forward in B2B's contribution to the profitability of 888," he added.  The division acquired 14 new business-to-business customers last year and the latest deal with the Racing Post brings 2009’s total to four.
 
Managing director Gabi Campos, said:  "We believe we have first mover advantage as a major B2C operator moving into B2B with our Total Gaming Services offering and have already achieved a number of successful partnerships. The new name and divisional structure represents the scale of our ambitions as we continue to expand the B2B business and through the growth of our client base and service offerings we aim to make Dragonfish a leading player in the B2B market."
 
888 Holdings CEO Gigi Levy explained the unusual branding for the B2B division: "We looked at combinations of 'play' and 'tech' and other things but they were either boring or taken, so we came up with ‘Dragonfish’", he said. "It's an ugly fish but in places like China it's considered lucky!"
 
Levy revealed that 888 had 50 potential business-to-business partners in the pipeline.



Gambling News :

NHL Odds: Toronto Maple Leafs vs. Washington Capitals on Tuesday - Auston Matthews and the Toronto Maple Leafs touch down in DC this Tuesday (7 PM ET on TSN) as one of the hottest teams in the NHL. They've tallied a ridiculous 26 goals through only five games played; that's more than five goals scored per game on average. They'll be up against an equally potent Washington Capitals team.

Pro League Reveals Sportradar Contract Details - The partnership between the PLC and Sportradar aims to provide a high-quality level of service to all Arabian Gulf League stakeholders in addition to making verified official data about players performances available to coaching and scouting staff and supplying match information to media outlets.

NFL Odds: Steelers Visit Undefeated Chiefs #TNF - The Kansas City Chiefs (5-0 SU and ATS) have been flawless as an NFL pick thus far. Their chances of remaining undefeated in Week 6 look good; after opening at –4.5, Kansas City is a 5-point home chalk for Sunday’s game against the Pittsburgh Steelers (3-2 SU, 2-3 ATS), beginning at 4:25 PM ET on CBS.

Mega Moolah strikes again - The jackpot was hit on a mobile device on Sunday 1 October 2017 by a UK player on Betway, this time awarding a £1,448,116.31 pay day.

2 New Slots For Microgaming Casinos - David Reynolds, Games Publisher at Microgaming, comments: “On top of our branded title game Halloween, we’re delivering two more slots this October, each bringing exciting features and a different theme.

MLS Odds: Red Bulls vs. Whitecaps - The New York Red Bulls (12W, 12L, 7T) haven’t won a match since August 15, but they’re –165 favorites this Saturday against the visiting Vancouver Whitecaps (15W, 10L, 6T), beginning at 5 PM ET. Vancouver is a +475 underdog with the draw priced at +285.

Velka Pardubicka On RacingUK - Felix de Giles flies the British flag in Sunday’s Velka Pardubicka

Mega Moolah Jackpot Hits on 9/27/2017 - Another millionaire made on Microgaming’s Mega Moolah; 5th largest Microgaming payout

Simon Jones is crowned the Greatest Poker Player in the Universe - A €10,000 leaderboard tracked player progress throughout the series to determine who the Greatest Poker Player in the Universe was. Professional poker player/sports psychology lecturer, Simon Jones, took the crown with a €5,000 cash bonus and trophy to prove it.

MLB Odds: Yankees Favored in AL Wild Card Game - After a strong regular season, the New York Yankees (91-71, –1.00 betting units) opened as –235 home favourites for Tuesday’s AL Wild Card Game against the Minnesota Twins (85-77, +11.48 units). First pitch is at 8 PM ET on ESPN.

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