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888 Holdings' Dragonfish white label division gets off to a flying start

Gibraltar-based 888 Holdings has announced that its successful business-2-business division is to assume its own identity under the brandname "Dragonfish" with Gabi Campos holding managing director responsibilities.
 
The new branding is in recognition of Dragonfish's separate function within 888 and to differentiate Dragonfish's B2B offering which is distinct from, but complementary to, 888's traditional B2C products, a company statement explained.
 
The new brand is indicative of 888's intention to become a major player in the B2B market and highlights the division's status as an independent entity.    

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A pioneer and leader in the B2C industry, 888 made the strategic decision in 2007 to lead the way in becoming the largest B2C operator to move into the B2B arena. Capitalising on its market-leading back office technology and decade-long B2C experience, 888 is strongly positioned to work with carefully selected strategic partners who are either aiming to monetise their existing database, brand loyalty and media assets or are looking to enhance their existing online gaming operations.   
 
The B2B division has expanded rapidly. In 2007 agreements were signed with Riley's, Tower Torneos and LuckyAce, and 2008 saw an acceleration in B2B development with several more deals in Western, Central and Eastern Europe, including the ground-breaking partnership with the UK Football Pools (Sportech plc). The agreement represented the full evolution of the B2B offering, and Dragonfish currently provides Sportech with a full managed service including all technology, operations and marketing of Sportech's leading Littlewoods brand.   
 
The partnership announced earlier this week (see previous InfoPowa report) to provide the Racing Post with a comprehensive online gaming operation for casino and poker services, further highlighted 888's development as a B2B provider with significant market share.    
 
'Total Gaming Services' is the strap line that will underpin Dragonfish's unique positioning and reflects the opportunity for clients to not only benefit from 888's experience in technology,  operations and ePayments but also utilise advanced marketing services, through the provision of offline / online marketing, management of affiliates, SEO, CRM and business analytics.   
 
The Dragonfish statement reveals that the division sees three main sources of new B2B partners:     
 
* Existing online gaming operators looking to strengthen their existing gaming suite or service offering     
 
* Media companies looking to monetise their brands; and    
 
* Land-based casinos and Lottery companies seeking an experienced online gaming partner, with a heritage of successful business delivery and strong responsible gaming systems and capabilities, that can facilitate a smooth transition from leadership in land-based gaming to a successful online gaming operation   
 
Dragonfish is currently working on a strong transaction pipeline for 2009 with a number of deals at various stages across a variety of game offerings, a spokesman said. "2009 will mark a significant step forward in B2B's contribution to the profitability of 888," he added.  The division acquired 14 new business-to-business customers last year and the latest deal with the Racing Post brings 2009’s total to four.
 
Managing director Gabi Campos, said:  "We believe we have first mover advantage as a major B2C operator moving into B2B with our Total Gaming Services offering and have already achieved a number of successful partnerships. The new name and divisional structure represents the scale of our ambitions as we continue to expand the B2B business and through the growth of our client base and service offerings we aim to make Dragonfish a leading player in the B2B market."
 
888 Holdings CEO Gigi Levy explained the unusual branding for the B2B division: "We looked at combinations of 'play' and 'tech' and other things but they were either boring or taken, so we came up with ‘Dragonfish’", he said. "It's an ugly fish but in places like China it's considered lucky!"
 
Levy revealed that 888 had 50 potential business-to-business partners in the pipeline.

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Gambling News :

Amaya FY2016 Trading Update - The Montreal-based Amaya online gambling group has issued a trading update covering FY 2016 and improving its forecast revenue and earnings numbers.

Another Mega Fortune Dreams jackpot for Euro 3.5 million - In a statement Friday NetEnt advised that the lucky player is a 62-year-old woman from central Finland who won the seven-figure sum from a Euro 1 stake.

Stanleybet has filed a legal action against the government of Cyprus - Bookmaking firm Stanleybet has filed a legal action against the government of Cyprus, claiming Euro 12.5 million as compensation for what it claims is loss of profits and opportunities, prejudice to image and business reputation and legal costs.

LeoVegas To Sponsor Leicester Tigers - The agreement includes official partner accreditation, media space at Welford Road stadium and matchday tickets and VIP hospitality as well as two pitchside perimeter boards from the 2017/18 season and one for duration of the 2016/17 season.

Optima Information Services iShop - Industry visitors to the recent TVC Bookmakers Trade Fair in Solihull, UK were much taken by Spanish betting technology firm Optima Information Services' iShop product, and the company went on to win the SBC Best Retail Betting Product award with it last month.

Golden Nugget Las Vegas Launches New Betting App - Golden Nugget Las Vegas has unveiled a sports wagering app offering Nevada punters the comfort and convenience of being able to wager from anywhere in the state.

CAGAYAN CHIEF MOVES TO REASSURE LICENSEES - Apparently $4 million is going into improvements of the Authority’s data centre in the Freeport at Cagayan, whilst another $3 million has been earmarked for an upgrade to data infrastructure located outside the Freeport.

New Massachusetts Online Gambling Bill - It seems that every two years (give or take a few months) Massachusetts state Senator Bruce Tarr flights an online gambling legalization bill in the state Senate.

Las Vegas Sands Fined for foreign bribery allegations - #lasvegassands Las Vegas Sands, the land casino company owned by multi-billionaire US mogul Sheldon Adelson, has again had to cough up a stiff penalty for non-compliance with the law.

Libratus AI Program Destroying Human Poker Opponents - #Libratus With 40,340 hands played (about a third of the 120,000 planned) Dong Kim is down $29,506, whilst Jimmy Chou ($113,7728), Daniel McAuley ($141,877) and Jason Les ($186,489) are all carrying losses.

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