Dragonfish, the B2B division of 888 Holdings plc, has signed three new bingo partners; Moon Bingo, Bingo Hollywood and Costa Bingo.
Dragonfish's bingo software will underpin Moon Bingo.com's plans to launch a new, standalone bingo network, following successful growth on the Dragonfish bingo network. Newco, the company behind other successful brands on the Dragonfish bingo network such as Glorious Bingo.com and Spectra Bingo.com are the brains behind this new venture and will be launching the network with a marketing budget in the millions, a company spokesman advised.
The agreement with Moon Bingo includes Dragonfish's Total Gaming Services offering, including the provision of chat moderators, ePayments systems, customer care, hosting and full technology services including back office and platform integration.
Bingo Hollywood.com is launching a standalone bingo network powered by Dragonfish software and will also use many of Dragonfish's Total Gaming Services whilst handling their own chat room moderation. With a committed seven figure marketing budget set from launch the brand aims to become a major player in the bingo market.
Costa Bingo.com has recently gone live with Dragonfish bingo software and reports success with free bingo games targeting the acquisition of new players. This enterprise will also benefit from Dragonfish's Total Gaming Services offering, providing a fully managed 'white label' bingo solution.
Gabi Campos, managing director, of Dragonfish commented: "We consider our bingo software to be the leading product in the sector and the addition of these excellent new partners is a further endorsement of our bingo product. The fact that each partner has a wealth of experience in the sector combined with a significant marketing contribution demonstrates a willingness to carve out their own niche in the bingo market and we very much look forward to helping each partner successfully grow their business."
Adi Frum, CEO, of Moon Bingo commented: "We intend to position MoonBingo network as one of the leading bingo networks in this field and we welcome new affiliates who wish to partner with us."
Tina Pegrini, Network Manager, of Bingo Hollywood said: "Work on our new bingo network is progressing very well. We're really looking forward to launching something different in conjunction with Dragonfish that will capture the attention of bingo players everywhere."
Richard Skelhorn, CEO, of Costa Bingo said: "The players love the [Dragonfish] software and it has proved to be highly flexible, allowing us to create some really nice custom applications to help with acquisition and retention. We're looking forward to growing our player base and providing a first class service to our customers and affiliate partners."
