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Ebet New Casino Marketing Software
The Australian based gaming systems company eBet is to exclusively distribute a new casino marketing software program branded 'Advanced Intelligence Marketing' from Las Vegas marketing and communications agency Marketing Results, Inc., a company which develops and markets a range of networked solutions for electronic gaming machines.
eBet will use its management expertise and a database of some 800 customers and 55 000 gaming machines in its endeavours. The company has operations and contractual arrangements in Australia, New Zealand, the Philippines, South Korea, Vietnam, Singapore and an online wagering division in the USA and Canada.
A company spokesman said that the Advanced Intelligence Marketing product includes CRM, campaign management, analysis and player development applications.
"The relationship between Marketing Results and eBet represents a blend of technologies to further empower casino marketers," said Gary Border, President of Marketing Results.
"AIM enables casino operators to experience the learning curve ahead of their competitors and implement even more personal communications with better managed reinvestment. The AIM and eBet relationship allows Australian casinos to stay on the forefront of casino marketing and CRM technology, areas which are increasingly necessary for casino marketing success in today's fast-paced business environments."
The AIM system is described as a casino database marketing tool; a powerful, in-house solution that transforms data about player behaviours into information that supports revenue-generating decisions.
"Las Vegas and United States companies have developed important tools for managing gamblers' experiences. We went to the source and identified AIM as the premier solution for Australian gaming operators," said Tony Toohey, CEO and Managing Director of eBet. "We know the market and AIM will give our player clubs and gaming operators better tools to manage their business."
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Gambling News :
Phil Ivey Loses Borgata Casino -
Phil Ivey has lost in his four-year legal tussle with the Borgata over baccarat winnings; on Friday a US federal judge ruled that he and a companion violated New Jersey state gambling regulations in the manner in which they won nearly $10 million playing at the Atlantic City casino.
NYX Gaming in deal with Endemol -
"Endemol Shine’s IP will be a strong addition to the NYX portfolio of content and we look forward to working together to bring additional instantly recognizable brands to market.”
NEW CAMBODIAN GAMBLING LAWS -
After more than two years of debate and drafting, Cambodia may be closing in on final agreement regarding its proposed gambling law changes.
Playtech Acquires ECM Systems -
Online gambling soiftware provider Playtech plc has announced the acquisition of a ninety percent stake in UK bingo software developer ECM Systems for a consideration of GBP 14.9 million.
Marks and Spencer store Manager steals to Gamblie Online -
The Cambridge News reports that a 28-year-old manager of a Marks and Spencer store, Martin Trenor, has been jailed for three years for stealing GBP 254,538.11 in shop takings over the course of a year and spending it almost immediately at online gambling websites.
Chinese Gambling crackdown could damage high roller revenue -
Fast-moving events this week have seen Australian media reports quoting hundreds of millions of dollars wagered by Chinese high rollers in Aussie land casinos, offset to some extent by Crown claims that this whale gambler" demographic generates only 12 percent of turnover.
EvenBet Open Face Chinese Poker -
Open Face Chinese Poker online games provider EvenBet has reported that its Open Face Chinese Poker product is gaining traction with games recently integrated for desktop action at the Malta-licensed operational site Poker Grant.
2016 EPT Malta -
The European Poker Tour is off to a good start in Malta, with German pro Dietrich Fast claiming a well-earned Euro 174,000 main prize in the Euro 10,000 buy-in Single-Entry Rebuy event.
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