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Ebet New Casino Marketing Software
The Australian based gaming systems company eBet is to exclusively distribute a new casino marketing software program branded 'Advanced Intelligence Marketing' from Las Vegas marketing and communications agency Marketing Results, Inc., a company which develops and markets a range of networked solutions for electronic gaming machines.
eBet will use its management expertise and a database of some 800 customers and 55 000 gaming machines in its endeavours. The company has operations and contractual arrangements in Australia, New Zealand, the Philippines, South Korea, Vietnam, Singapore and an online wagering division in the USA and Canada.
A company spokesman said that the Advanced Intelligence Marketing product includes CRM, campaign management, analysis and player development applications.
"The relationship between Marketing Results and eBet represents a blend of technologies to further empower casino marketers," said Gary Border, President of Marketing Results.
"AIM enables casino operators to experience the learning curve ahead of their competitors and implement even more personal communications with better managed reinvestment. The AIM and eBet relationship allows Australian casinos to stay on the forefront of casino marketing and CRM technology, areas which are increasingly necessary for casino marketing success in today's fast-paced business environments."
The AIM system is described as a casino database marketing tool; a powerful, in-house solution that transforms data about player behaviours into information that supports revenue-generating decisions.
"Las Vegas and United States companies have developed important tools for managing gamblers' experiences. We went to the source and identified AIM as the premier solution for Australian gaming operators," said Tony Toohey, CEO and Managing Director of eBet. "We know the market and AIM will give our player clubs and gaming operators better tools to manage their business."
Danske Spil Bingo Moves to Microgaming -
The national lottery of Denmark, Danske Spil, is live on the Microgaming Bingo Network. Danske Spil, the Danish national lottery, is live on the Microgaming Bingo Network following a change to its licence conditions.
Quickfire live on Strendus -
Quickfire powered by Microgaming is extending its reach in the LatAm region with the signing of Strendus. Strendus is the online division of Logrand Entertainment Group. The group comprises several companies that operate gaming and entertainment establishments in Mexico, running 14 land-based casinos in total.
Quickfire content live on BetatHome -
Online gaming and sports betting company bet-at-home was founded in 1999. Today the company has 4.8 million registered customers around the world, offering sports betting, casino, live casino, Vegas games, poker and virtual sports.
Microgaming has donated £30,000 between four charities -
Gift of Giving provides Microgamingís customers the opportunity to vote for one of several charities in their region. In lieu of Christmas gifts, £30,000 is split equally between four global regions: Isle of Man, UK and Europe, Africa, and Rest of the World.
Entertainment Betting Odds: 90th Academy Awards -
The Shape of Water leads Sundayís 90th Academy Awards (8 PM ET, ABC) with 13 Oscar nominations, but when it comes to Best Picture, this highly-acclaimed film is a +140 second-favorite behind Three Billboards Outside Ebbing, Missouri at Ė115.
Fair Play Bets and QuickFire in Deal -
Fair Play Bets enjoys an unrivalled reputation for an outstanding player experience, with secure deposits and withdrawals, surprising casino bonuses and committed customer support. Fair Play Bets is licensed in UK, Malta and Curacao.
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