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Gambling Affiliates : European iGaming Congress and Expo
This year's football World Cup brought out record numbers of punters, and online gambling companies have been assiduously working on attractive inducements that will keep them coming back.
One of the main themes at this year's ninth annual European iGaming Congress and Expo (EiG) in Copenhagen in October - customer acquisition and retention in online gambling - is therefore especially relevant.
Examining both traditional acquisition strategies as well as newer fields such as social networking, a wide range of experienced and influential speakers is currently being assembled for a variety of sessions that will deliver good value for money . Among those sharing their insights with delegates will be Betsson and Betboo.
The growing influence of in-play betting has already been noted by several major gambling groups reporting on the World Cup success. Most of these companies have remarked on the significant growth in this form of betting since the last World Cup in 2006, and its bright business prospects. Cash back promotions have also been found to be a powerful marketing tool for the retention of players.
Betsson’s marketing strategy included running pre-event competitions and focusing on post-event customer retention. “We decided to focus on customer acquisition in the months before the World Cup with World Cup competitions,” says CEO Pontus Lindwall. "[We did this] rather than during the tournament since we knew that it would be cheaper for us to get new customers at that point rather than spend a lot of money during the tournament. We have also had a strong focus on the development of our live betting over the last 6 months in order to keep the customers that we have acquired.”
Lindwall and Betboo chief exec Almir Ribeiro will both be speaking at EiG in October when more than 1 500 i-gaming experts will gather again to discuss regulatory, marketing and technological challenges.
Program highlights and leading speakers include:
* USA regulatory keynote: When and how i-gaming will be regulated in the USA – the California perspective - Californian Senator Roderick Wright.
* Impact of localised regulation in Europe, with particular focus on France and Italy
* EiG MegaDebate 1: i-gaming vision for 2015 – discussing emerging B2B and B2G business models and future growth areas in i-gaming
* EiG MegaDebate 2: Future market leaders: Exploiting technology developments, innovative business models, niche products and new audiences
* Start-Up LaunchPad: Discover ‘The Next Big Thing’ in i-gaming
* Partnership and competition: Media and entertainment brands, lotteries, social/casual games meet gambling
* Innovation in products, CRM, online marketing, branding
October will be here before we know it, so read up now on this key industry event at: www.eigexpo.com
Event dates and location: 19-21 October 2010 - Bella Center, Copenhagen.
3 Top Bitcoin Poker Sites -
Bitcoin, in particular, is a cryptocurrency that you can use on various online poker sites and it allows a faster and cheaper way to get money into and out of the online poker site.
Kentucky Derby Odds: Justify still Favorite -
With all the races on the Road to the Kentucky Derby complete, Justify is still on top of the odds list at 4/1. But he’s got company: Mendelssohn (9/2), Audible (11/2) and Magnum Moon (8/1) are all very much in contention for the big race on May 5.
888Poker Takes Over the States -
With more and more states moving toward online casino integration, an increasing number of international players are moving in on American territory. Who will take the crown of the most popular online poker venue in the United States?
Top gambling ICOs to watch this year -
The gambling ICOs that are being launched in 2018 are of better quality. Unlike the last half of 2017 when ICOs were numerous, the first few months of 2018 have seen a big drop in number.
MPN Poker Tour Bratislava | Day 2 -
It was a hard fight around the bubble, culminating in the elimination of Georgios Drakakis in 46th place. He received a surprise consolation entry into the next MPNPT stop in Sunny Beach, Bulgaria (5-8 July), which softened the blow of missing out on a €900 min-cash.
MPN Poker Tour Bratislava Day 1B -
Dorey Captures Chip Lead After MPNPT Bratislava Day 1b Triples 1a Field Size. The second flight of the €550 MPN Poker Tour Bratislava Main Event is in the bag, and so are the chips of 97 players who will be returning along with the 26 Day 1a survivors to fight to the money and beyond today
MPN Poker Tour Bratislava Day 1A -
The MPN Poker Tour has arrived in Bratislava for the very first time, bringing with it the Tour’s friendly mix of local and globe-trotting poker enthusiasts, pros and qualifiers to the beautiful Slovakian capital.
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