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Gambling Affiliates : European iGaming Congress and Expo

This year's football World Cup brought out record numbers of punters, and online gambling companies have been assiduously working on attractive inducements that will keep them coming back.
 
One of the main themes at this year's ninth annual European iGaming Congress and Expo (EiG) in Copenhagen in October - customer acquisition and retention in online gambling - is therefore especially relevant.
 
Examining both traditional acquisition strategies as well as newer fields such as social networking, a wide range of experienced and influential speakers is currently being assembled for a variety of sessions that will deliver good value for money . Among those sharing their insights with delegates will be Betsson and Betboo.
 
The growing influence of in-play betting has already been noted by several major gambling groups reporting on the World Cup success. Most of these companies have remarked on the significant growth in this form of betting since the last World Cup in 2006, and its bright business prospects. Cash back promotions have also been found to be a powerful marketing tool for the retention of players.
 
Betsson’s marketing strategy included running pre-event competitions and focusing on post-event customer retention.   “We decided to focus on customer acquisition in the months before the World Cup with World Cup competitions,” says CEO Pontus Lindwall. "[We did this] rather than during the tournament since we knew that it would be cheaper for us to get new customers at that point rather than spend a lot of money during the tournament. We have also had a strong focus on the development of our live betting over the last 6 months in order to keep the customers that we have acquired.”
 
Lindwall and Betboo chief exec Almir Ribeiro will both be speaking at EiG in October when more than 1 500 i-gaming experts will gather again to discuss regulatory, marketing and technological challenges.
 
Program highlights and leading speakers include:
 
* USA regulatory keynote: When and how i-gaming will be regulated in the USA – the California perspective - Californian Senator Roderick Wright.
 
* Impact of localised regulation in Europe, with particular focus on France and Italy
 
* EiG MegaDebate 1: i-gaming vision for 2015 – discussing emerging B2B and B2G business models and future growth areas in i-gaming
 
* EiG MegaDebate 2: Future market leaders:  Exploiting technology developments, innovative business models, niche products and new audiences
 
* Start-Up LaunchPad: Discover ‘The Next Big Thing’ in i-gaming
 
* Partnership and competition: Media and entertainment brands, lotteries, social/casual games meet gambling
 
* Innovation in products, CRM, online marketing, branding
 
October will be here before we know it, so read up now on this key industry event at: www.eigexpo.com
 
Event dates and location:  19-21 October 2010 - Bella Center, Copenhagen.



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US$30M DUBAI WORLD CUP - Racecourse Media Group and Meydan to showcase world’s richest raceday to more than 150 territories The Dubai World Cup is the first horse race to be broadcast live on airlines and cruise lines

NHL Odds: Forsberg Faces Elliott in Nashville - The last time the Nashville Predators played against the Calgary Flames, Calgary had a 4-1 lead five minutes into the second period. Nashville responded with four back-to-back goals, including a hat trick from centreman Filip Forsberg. Both teams went into overtime with five goals, and Calgary defenseman Mark Giordano (12 goals, 22 assists) scored the winning goal.

Sit & Go 2.0 launched online exclusively at Americas Cardroom - Get ready to cheer like a champion before the first flop is even dealt. The much-anticipated Sit & Go 2.0 is now launched online exclusively at Americas Cardroom and Sit & Go players are reaping the benefits of the next evolution of poker.

NBA Odds: Hawks, Wiz in Southeast Showdown - The Washington Wizards (42-27 SU, 36-32-1 ATS) can pretty much secure the Southeast Division title with a win Wednesday night over the Atlanta Hawks (37-32 SU, 31-38 ATS). Tip-off is at 8 PM ET on ESPN; the Wizards lead Atlanta by five games with less than a month remaining before the playoffs.

Mega Moolah progressive jackpot Hit Again - Microgaming’s Mega Moolah progressive jackpot slot has been hit yet again at just over €6.6 million!

NBA Odds: Clippers Try to Slow Down Bucks in LA - Milwaukee Bucks small forward Giannis Antetokounmpo and Los Angeles Clippers power forward Blake Griffin are two of the most talented and versatile forwards in the NBA. The two lead their teams into battle on Wednesday in Los Angeles.

NCAAB Odds: SMU Hosts Tulsa With AAC Title on the Line - There aren’t too many college basketball teams more profitable than the SMU Mustangs (25-4 SU, 18-5-1 ATS). They host the Tulsa Golden Hurricane (14-14 SU, 15-12 ATS) this Thursday night, tipping off at 8 PM ET on CBSSN.

NHL Odds: Canadiens Welcome Islanders Tonight - The Montreal Canadiens (32-20-8) welcome the New York Islanders (28-21-10) on Thursday (7:30 PM ET on SNE). After getting their first victory under new head coach Claude Julien, the Canadiens will look to build on that momentum against a red-hot Islanders team.

NHL Odds: Reeling Flyers Seek Relief in Pittsburgh - #nhl The Philadelphia Flyers have been a bit off since the holidays. They’ve won just eight games since the Christmas break, and now they’ve got a tough one coming up this Saturday night against the Pittsburgh Penguins.

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