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Gambling Affiliates : European iGaming Congress and Expo
This year's football World Cup brought out record numbers of punters, and online gambling companies have been assiduously working on attractive inducements that will keep them coming back.
One of the main themes at this year's ninth annual European iGaming Congress and Expo (EiG) in Copenhagen in October - customer acquisition and retention in online gambling - is therefore especially relevant.
Examining both traditional acquisition strategies as well as newer fields such as social networking, a wide range of experienced and influential speakers is currently being assembled for a variety of sessions that will deliver good value for money . Among those sharing their insights with delegates will be Betsson and Betboo.
The growing influence of in-play betting has already been noted by several major gambling groups reporting on the World Cup success. Most of these companies have remarked on the significant growth in this form of betting since the last World Cup in 2006, and its bright business prospects. Cash back promotions have also been found to be a powerful marketing tool for the retention of players.
Betsson’s marketing strategy included running pre-event competitions and focusing on post-event customer retention. “We decided to focus on customer acquisition in the months before the World Cup with World Cup competitions,” says CEO Pontus Lindwall. "[We did this] rather than during the tournament since we knew that it would be cheaper for us to get new customers at that point rather than spend a lot of money during the tournament. We have also had a strong focus on the development of our live betting over the last 6 months in order to keep the customers that we have acquired.”
Lindwall and Betboo chief exec Almir Ribeiro will both be speaking at EiG in October when more than 1 500 i-gaming experts will gather again to discuss regulatory, marketing and technological challenges.
Program highlights and leading speakers include:
* USA regulatory keynote: When and how i-gaming will be regulated in the USA – the California perspective - Californian Senator Roderick Wright.
* Impact of localised regulation in Europe, with particular focus on France and Italy
* EiG MegaDebate 1: i-gaming vision for 2015 – discussing emerging B2B and B2G business models and future growth areas in i-gaming
* EiG MegaDebate 2: Future market leaders: Exploiting technology developments, innovative business models, niche products and new audiences
* Start-Up LaunchPad: Discover ‘The Next Big Thing’ in i-gaming
* Partnership and competition: Media and entertainment brands, lotteries, social/casual games meet gambling
* Innovation in products, CRM, online marketing, branding
October will be here before we know it, so read up now on this key industry event at: www.eigexpo.com
Event dates and location: 19-21 October 2010 - Bella Center, Copenhagen.
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Gambling News :
Phil Ivey Loses Borgata Casino -
Phil Ivey has lost in his four-year legal tussle with the Borgata over baccarat winnings; on Friday a US federal judge ruled that he and a companion violated New Jersey state gambling regulations in the manner in which they won nearly $10 million playing at the Atlantic City casino.
NYX Gaming in deal with Endemol -
"Endemol Shine’s IP will be a strong addition to the NYX portfolio of content and we look forward to working together to bring additional instantly recognizable brands to market.”
NEW CAMBODIAN GAMBLING LAWS -
After more than two years of debate and drafting, Cambodia may be closing in on final agreement regarding its proposed gambling law changes.
Playtech Acquires ECM Systems -
Online gambling soiftware provider Playtech plc has announced the acquisition of a ninety percent stake in UK bingo software developer ECM Systems for a consideration of GBP 14.9 million.
Marks and Spencer store Manager steals to Gamblie Online -
The Cambridge News reports that a 28-year-old manager of a Marks and Spencer store, Martin Trenor, has been jailed for three years for stealing GBP 254,538.11 in shop takings over the course of a year and spending it almost immediately at online gambling websites.
Chinese Gambling crackdown could damage high roller revenue -
Fast-moving events this week have seen Australian media reports quoting hundreds of millions of dollars wagered by Chinese high rollers in Aussie land casinos, offset to some extent by Crown claims that this whale gambler" demographic generates only 12 percent of turnover.
EvenBet Open Face Chinese Poker -
Open Face Chinese Poker online games provider EvenBet has reported that its Open Face Chinese Poker product is gaining traction with games recently integrated for desktop action at the Malta-licensed operational site Poker Grant.
2016 EPT Malta -
The European Poker Tour is off to a good start in Malta, with German pro Dietrich Fast claiming a well-earned Euro 174,000 main prize in the Euro 10,000 buy-in Single-Entry Rebuy event.
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