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Gambling Affiliates : European iGaming Congress and Expo

This year's football World Cup brought out record numbers of punters, and online gambling companies have been assiduously working on attractive inducements that will keep them coming back.
 
One of the main themes at this year's ninth annual European iGaming Congress and Expo (EiG) in Copenhagen in October - customer acquisition and retention in online gambling - is therefore especially relevant.
 
Examining both traditional acquisition strategies as well as newer fields such as social networking, a wide range of experienced and influential speakers is currently being assembled for a variety of sessions that will deliver good value for money . Among those sharing their insights with delegates will be Betsson and Betboo.
 
The growing influence of in-play betting has already been noted by several major gambling groups reporting on the World Cup success. Most of these companies have remarked on the significant growth in this form of betting since the last World Cup in 2006, and its bright business prospects. Cash back promotions have also been found to be a powerful marketing tool for the retention of players.
 
Betsson’s marketing strategy included running pre-event competitions and focusing on post-event customer retention.   “We decided to focus on customer acquisition in the months before the World Cup with World Cup competitions,” says CEO Pontus Lindwall. "[We did this] rather than during the tournament since we knew that it would be cheaper for us to get new customers at that point rather than spend a lot of money during the tournament. We have also had a strong focus on the development of our live betting over the last 6 months in order to keep the customers that we have acquired.”
 
Lindwall and Betboo chief exec Almir Ribeiro will both be speaking at EiG in October when more than 1 500 i-gaming experts will gather again to discuss regulatory, marketing and technological challenges.
 
Program highlights and leading speakers include:
 
* USA regulatory keynote: When and how i-gaming will be regulated in the USA – the California perspective - Californian Senator Roderick Wright.
 
* Impact of localised regulation in Europe, with particular focus on France and Italy
 
* EiG MegaDebate 1: i-gaming vision for 2015 – discussing emerging B2B and B2G business models and future growth areas in i-gaming
 
* EiG MegaDebate 2: Future market leaders:  Exploiting technology developments, innovative business models, niche products and new audiences
 
* Start-Up LaunchPad: Discover ‘The Next Big Thing’ in i-gaming
 
* Partnership and competition: Media and entertainment brands, lotteries, social/casual games meet gambling
 
* Innovation in products, CRM, online marketing, branding
 
October will be here before we know it, so read up now on this key industry event at: www.eigexpo.com
 
Event dates and location:  19-21 October 2010 - Bella Center, Copenhagen.



Gambling News :

Live Dealer Now At Slotocash - Live Dealer can be found in the left navigation menu under 'Live Dealer' when you, the player is logged in to instant play.

Advantages of online slots over slot machines - The rise of online casinos means that players no longer have to leave their own house to play casino games.

Betradar Launches US Sports Betting Solutions - With only a few weeks to go until the betting and gambling world descends on ICE in London, Betradar have today announced that they will be launching a comprehensive range of tools and services to any company that will be looking to provide sports betting in a post-PASPA United States.

Abdelaouhab Zizi Wins MPNPT Morocco Main Event - Abdelaouhab Zizi has defeated fellow Casablanca resident Fadhil Farag heads up to win the 2018 MPN Poker Tour Morocco Main Event and MAD 375,000 (c. €33,220) after a two-way deal.

Final 12 For MPNPT Morocco - Sunday on the MPN Poker Tour Morocco will see several trophies awarded at the Mazagan Beach Resort, with the largest going to the Main Event champion along with a prize of MAD 400,000 (c.€35,400).

MPNPT Morocco Updates - Leading the 104 combined survivors from both flights is still Said El-Yousfi with 272,000 chips; visit the MPN Poker Tour blog for an end-of-day recap and full chip counts.

MPN Poker Tour Morocco Day 1A - The MPN Poker Tour has returned to Morocco this week (January 11-14), featuring the MAD 1.5 million guaranteed Main Event, accompanying side events, and the activities and parties for which this tour has now become known on two continents.

2018 MPN Poker Classic - The MPN announces the return of The Classic tournament series this January. The series is back following its successful €350,000 guaranteed debut in 2017. This time €500,000 is guaranteed, along with a once in a lifetime trip to Monaco for the Classic Champion.

PDC and Sportradar Renew Deal - Following this month’s hugely successful World Championship, the Professional Darts Corporation (PDC) and long-standing partners Sportradar have renewed their multi-faceted cooperation that will see the leader in sports data and content continuing in their role as official data

Poker Yaar Joins MPN - Available through download, instant play and mobile, Pokeryaar.com is live with Omaha, Hold’em and Five-Card poker variants, alongside MPN’s Fish Party, the industry’s only progressive jackpot SNGs.

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