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Eight Awarded Most Effective Membership publication
Gibraltar-based online gambling group 888.com's monthly member's magazine "Eight" has been awarded "Most Effective Membership" publication at the 2008 APA Effectiveness Awards. The award is given by the Association of Publishing Agencies in the UK and is one of the most coveted distinctions an internal magazine can achieve.
Eight, which is part of 888's CRM efforts to establish efficient and innovative communications channels with its members, is mailed to all of the company's casino and poker members in the UK and filled with lifestyle features and gaming content. Its aim is to deepen the relationship with 888 players.
This year's APA awards, which are designed to recognise and reward the very best in editorialised branded content, were the biggest ever to be staged in its ten year history, with over 350 titles across a myriad industries vying for just 18 individual awards, with every category having an average of 20 entries.
The APA judges praised "Eight", saying:
"For a publication to be awarded the APA's Most Effective Membership category it must be a fantastic demonstration of editorial creativity, and be able to prove above all others that it is a sound part of a brand's marketing mix, helping to position the value of the brand in the minds of the consumer.
"Eight Magazine succeeds in not only being a shining example of this publishing maxim, but also in being an informative and entertaining read - whether you're a committed online gambler or not. Whatever measure you look at, Eight is an amazingly effective magazine."
Gambling News :
Live Dealer Now At Slotocash -
Live Dealer can be found in the left navigation menu under 'Live Dealer' when you, the player is logged in to instant play.
Betradar Launches US Sports Betting Solutions -
With only a few weeks to go until the betting and gambling world descends on ICE in London, Betradar have today announced that they will be launching a comprehensive range of tools and services to any company that will be looking to provide sports betting in a post-PASPA United States.
Final 12 For MPNPT Morocco -
Sunday on the MPN Poker Tour Morocco will see several trophies awarded at the Mazagan Beach Resort, with the largest going to the Main Event champion along with a prize of MAD 400,000 (c.€35,400).
MPNPT Morocco Updates -
Leading the 104 combined survivors from both flights is still Said El-Yousfi with 272,000 chips; visit the MPN Poker Tour blog for an end-of-day recap and full chip counts.
MPN Poker Tour Morocco Day 1A -
The MPN Poker Tour has returned to Morocco this week (January 11-14), featuring the MAD 1.5 million guaranteed Main Event, accompanying side events, and the activities and parties for which this tour has now become known on two continents.
2018 MPN Poker Classic -
The MPN announces the return of The Classic tournament series this January. The series is back following its successful €350,000 guaranteed debut in 2017. This time €500,000 is guaranteed, along with a once in a lifetime trip to Monaco for the Classic Champion.
PDC and Sportradar Renew Deal -
Following this month’s hugely successful World Championship, the Professional Darts Corporation (PDC) and long-standing partners Sportradar have renewed their multi-faceted cooperation that will see the leader in sports data and content continuing in their role as official data
Poker Yaar Joins MPN -
Available through download, instant play and mobile, Pokeryaar.com is live with Omaha, Hold’em and Five-Card poker variants, alongside MPN’s Fish Party, the industry’s only progressive jackpot SNGs.
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