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Eight Awarded Most Effective Membership publication
Gibraltar-based online gambling group 888.com's monthly member's magazine "Eight" has been awarded "Most Effective Membership" publication at the 2008 APA Effectiveness Awards. The award is given by the Association of Publishing Agencies in the UK and is one of the most coveted distinctions an internal magazine can achieve.
Eight, which is part of 888's CRM efforts to establish efficient and innovative communications channels with its members, is mailed to all of the company's casino and poker members in the UK and filled with lifestyle features and gaming content. Its aim is to deepen the relationship with 888 players.
This year's APA awards, which are designed to recognise and reward the very best in editorialised branded content, were the biggest ever to be staged in its ten year history, with over 350 titles across a myriad industries vying for just 18 individual awards, with every category having an average of 20 entries.
The APA judges praised "Eight", saying:
"For a publication to be awarded the APA's Most Effective Membership category it must be a fantastic demonstration of editorial creativity, and be able to prove above all others that it is a sound part of a brand's marketing mix, helping to position the value of the brand in the minds of the consumer.
"Eight Magazine succeeds in not only being a shining example of this publishing maxim, but also in being an informative and entertaining read - whether you're a committed online gambler or not. Whatever measure you look at, Eight is an amazingly effective magazine."
PartyPoker Rakebak -
Partypoker brings back rake back for players. All new ‘partypoker weekly Cashback’ launches.
NHL Odds: Lone Canadian Team Plays on Friday -
“Stingy” is a word that many have used to describe the Ottawa Senators in Round Three. The Sens know that they’re overmatched against a Pens lineup that features the likes of Sidney Crosby, Evengi Malkin and Phil Kessel, but with determined defensive play, Ottawa managed to frustrate the Penguins on their home ice, stealing one of two games.
NBA Odds: Will Cavaliers Be Rusty in Game 1? -
The Boston Celtics needed seven games to get past the Washington Wizards, but they got the job done Monday night, winning 115-105 as 5.5-point home favourites. Next up: the defending champion Cleveland Cavaliers, who visit the Garden Wednesday night at 8:30 PM ET on TNT.
4 New Microgaming Releases in May 2017 -
Candy Dreams is a 720 ways to win, variable reel game. Players spin on a colorful reel area filled with candy treats, as they play towards enticing bonus triggers.
PKR Company Statement Update -
Microgaming can confirm that David R Taylor and Matthew R M Wild of RSM Restructuring Advisory LLP were appointed Joint Administrators of PKR Ltd and PKR Technologies Limited on 11 May 2017 by the High Court, Chancery Division.
Microgaming Wins The Spark Award 2017 -
The Spark Award celebrates organisations that experiment with ways of working differently. Previous winners include GCHQ and Places for People. It’s a part of Spark the Change, a global movement dedicated to empowering people and building happier workplaces.
NHL Predators First Ever Conference Finals Appearance -
With three of the team’s top four point scorers residing on the blueline, the Nashville Predators have found a strategy that frustrates even the best in the West. After qualifying as the lowest-seeded Western Conference team, the Predators made quick work of the Chicago Blackhawks (4-0) and St. Louis Blues (4-1) in the first two rounds.
NBA Odds: Wizards-Celtics at the Garden -
The Washington Wizards are making this a series. They’ve won back-to-back games against the Boston Celtics to knot this second-round matchup at 2-2 with Game 5 at the Garden on Wednesday. TNT has the coverage starting at 8 PM ET.
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