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Eight Awarded Most Effective Membership publication
Gibraltar-based online gambling group 888.com's monthly member's magazine "Eight" has been awarded "Most Effective Membership" publication at the 2008 APA Effectiveness Awards. The award is given by the Association of Publishing Agencies in the UK and is one of the most coveted distinctions an internal magazine can achieve.
Eight, which is part of 888's CRM efforts to establish efficient and innovative communications channels with its members, is mailed to all of the company's casino and poker members in the UK and filled with lifestyle features and gaming content. Its aim is to deepen the relationship with 888 players.
This year's APA awards, which are designed to recognise and reward the very best in editorialised branded content, were the biggest ever to be staged in its ten year history, with over 350 titles across a myriad industries vying for just 18 individual awards, with every category having an average of 20 entries.
The APA judges praised "Eight", saying:
"For a publication to be awarded the APA's Most Effective Membership category it must be a fantastic demonstration of editorial creativity, and be able to prove above all others that it is a sound part of a brand's marketing mix, helping to position the value of the brand in the minds of the consumer.
"Eight Magazine succeeds in not only being a shining example of this publishing maxim, but also in being an informative and entertaining read - whether you're a committed online gambler or not. Whatever measure you look at, Eight is an amazingly effective magazine."
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Amaya FY2016 Trading Update -
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Industry visitors to the recent TVC Bookmakers Trade Fair in Solihull, UK were much taken by Spanish betting technology firm Optima Information Services' iShop product, and the company went on to win the SBC Best Retail Betting Product award with it last month.
CAGAYAN CHIEF MOVES TO REASSURE LICENSEES -
Apparently $4 million is going into improvements of the Authority’s data centre in the Freeport at Cagayan, whilst another $3 million has been earmarked for an upgrade to data infrastructure located outside the Freeport.
New Massachusetts Online Gambling Bill -
It seems that every two years (give or take a few months) Massachusetts state Senator Bruce Tarr flights an online gambling legalization bill in the state Senate.
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