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ESPN plans to increase its involvement in eSports

Thursday May 12,2016 :   U.S. SPORTS NETWORK HAS BIG PLANS FOR E-SPORTS
 
One executive sees parallels in the rise of eSports with that of poker.
 
The giant US sports network ESPN plans to increase its involvement in eSports, with one executive opining that the rise of the new vertical has similarities with that of online poker in its boom years.
 
John Lasker, vice president of programming and acquisitions at ESPN told the publication Tech Insider this week that eSports has been identified as a future business opportunity, and the vertical is already becoming more and more a part of the ESPN landscape.
 
Lasker pointed to the similarities with the way in which television boosted the rise of poker, noting that at one point few could appreciate the potential of watching top players competing against one another in televised poker matches, and that the eSport competitions so popular with the millennial demographic are creating the same enthusiasm for televised coverage.
 
ESPN interest will translate to more exposure for eSports, Lasker said, adding that "...fans should expect to see more highlights, player profiles, and news across ESPN web and television."
 
Lasker says that lessons learned in the rise of poker will be applied to eSports, especially the need to humanise the sport by telling stories about players and their histories and backstories rather than the more restrictive approach of focusing solely on the competitions.
 
He pointed out that last year around 250 million people watched or played eSports, ESPN intends in 2016 to increase its involvement, and has already introduced a new dedicated section on the ESPN website featuring information and content on the genre, including tournament coverage - one recent college competition attracted over 110,000 viewers to the ESPN television channel screening it.
 
"There's a lot of work that needs to be done to get the general audience to recognize these aren't kids sitting in the basement eating potato chips and playing games all day long," Lasker says. "They're talented, and their talents are unique, not dissimilar to your professional basketball or football player."

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Gambling News :

GVC In Content Deal With Microgaming’s Quickfire - Microgaming-powered Prima Networks Limited will supply over 50 new titles to GVC’s recently acquired bwin Casino, PartyCasino and Party Poker gaming sites within the coming weeks.

Opap in memorandum of understanding With Inspired - Virtual sports provider Inspired has entered into a memorandum of understanding (MOU) with Greek betting and lottery operator OPAP for the supply of its full suite of virtual sports, for integration online and across OPAP's retail network.

DeltaCorp To Acquire ace2three - Our readers will recall Delta Corp. acquired a 26 percent stake in Gaussian Networks, parent company of India’s largest online poker operator Adda52 earlier this month

More Australian POC Taxes - In an interview with The Australian, Tabcorp chief executive offer David Attenborough warned “global rivals” of his belief that other Australian states are moving fast to follow South Australia’s lead in implementing a point of consumption tax.

William Hill Exits Russia - "Starting from September 23 William Hill Casino Club will terminate its activities in the Russian territory for legislatory reasons. All active customer accounts will be suspended," the advisory reportedly detailed.

Pennsylvania Online Gambling Hearing Postponed till October - HR 2150, which includes DFS and e-gaming elements, was passed as part of the critical state budget bill by the House in June this year, with lawmakers expecting the bill to contribute $100 million annually in licensing and fees to help balance the state budget.

Two Mega Fortune Dreams Jackpots Hit - Both Swedish players, the first lucky punter hit a GBP 100,000 jackpot playing on his mobile phone, while the second, identified as Martin, staked just 18p before netting a GBP 60,000 jackpot on the popular series thinking he was playing in demo-mode.

ASA Looking at Ladbrokes and Netbet ads - A TV ad for Cosmo Gaming’s NetBet online casino was determined by the UK Advertising Standards Authority (ASA) as glamorising online gambling following a single complaint.

Betconstruct In Deal With Realistic Games - BetConstruct has agreed a deal in which it will integrate a range of Realistic Games online table and slot content including blackjack, roulette and slot titles Super Graphics Upside Down, The Fruit Factory and Fireworks.

XLMedia Half 1 2016 Earnings Report - Online gambling marketing company XLMedia, which operates websites driving players to online casino operators, delivered robust interim results for the first half of 2016, attributing its success to investment in technology.

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