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Why People Love Esports

Saturday April 9,2016 : APPEAL OF E-SPORTS IS GROWING
 
eSports generated revenues of $325 million last year, and that's just the start, say experts.
 
Gambling companies are increasingly eyeing the booming eSports sector as a possible source of new revenues, reports the publication CNBC, claiming that betting on computer game competitions generated global revenue of $325 million in 2015 from media rights, merchandising, ticket sales and advertising, according to market researchers Newzoo.
 
The Eilers research company's latest study on eSports predicts wager turnover of $23.5 billion by 2020, which could give operators an additional 1.8 billion.
 
The CNBC article quotes business reportage from online gambling group Bwin, which revealed that the firm is expecting more bets to be made on upcoming "League of Legends" tournaments than on which team would win the European Champions League football this year.
 
The piece quotes Alex Igelman of Gaming Research Partners, who observes: "E-sports has matured over the past few years to the point that it is now on par with some of the leading major sports in terms of viewership, following and interest. Many of the world's leading bookmakers regularly take bets on numerous eSports matches and although in its infancy, the betting volume already exceeds that of golf, tennis and rugby and is rapidly growing."
 
Lorien Pilling, research director of Global Betting and Gaming Consultants, told CNBC that there are some obstacles to continued development, pointing out that some of the key markets for e-sports are Asia and North America (U.S.) – two regions that have prohibitive regulation on betting and from which many firms will not take bets/customers.
 
Pilling was also sceptical that horseracing and sports bettors would convert to betting on e-sports, meaning operators would have to advertise to a completely different audience.
 
"Sportsbooks will need to engender a betting interest in e-sports' core audience, which is perhaps not immediately identifiable as a sports betting one," he explained. "But attracting a new audience is no bad thing for a sportsbook."
 
Steve Bailey, senior games analyst for IHS Technology, opined that eSports may struggle to expand beyond its core audience of video game fans.
 
"The key issue with broadening e-Sports appeal is that the very things that make it exciting to current audiences may very well be off-putting for many other audiences," he said.
 
"The tournament-like pitch of excitement is driven by combative, reflex-dependent showdowns. Ditto the culture of controversy and stardom that surrounds it all."
 
Despite these obstacles, most experts remained optimistic about eSports potential as a betting vertical.
 
"There is no reason why e-sports should not become a meaningful and profitable part of a sportsbook's portfolio," said Pilling. "E-sports tournaments are competitive, exciting, fast-paced events, with a live crowd creating atmosphere, just as at a 'traditional' sports event like a football match."

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Gambling News :

HeyPoker Closing - The operator is licensed by the UK Gambling Commission and the Malta Gaming Authority, with the registering company listed as Evoke Gaming Ltd.

Can Jack Lam Make Things Right in Philippines - Lam will no doubt seriously consider the offer, having lost access to his Philippines businesses and with charges of attempted bribery and "economic sabotage" and an arrest warrant hanging over his head .

PPA Wants pre-emptive strike against RAWA - It's not just civic associations that are warning against the introduction of a federal ban on online gambling in a denial of states' rights . The Poker Players Alliance action group has begun mustering its over a million US members in a campaign as well.

UK Wants Fixed Odds Betting Terminals Changes - The group, titled FOBT All-Party Parliamentary Group plans to release its full report early in the new year, but for now has claimed that changes to FOBT regulations could help in reducing "associated crime" and problem gambling.

Sportech Wins 8 Year Old VAT case - An eight-year long, GBP 97 million VAT repayment claim dispute between Sportech PLC and HM Revenue and Customs (HMRC) has come to an end with the Supreme Court refusing HMRC permission to appeal a previous Court of Appeal ruling.

2017 MPN Poker Tour - Main Event packages, worth 1,500, are available online and players can qualify via any of the MPN participating card rooms through a variety of satellites, with buy-ins starting as low as 0.25. Each 1,500 package includes:

Realistic Games in deal with Kindred Group - The UK-based online gambling games developer Realistic Games has signed a deal to supply its games to online operator Kindred Group, parent company of quality brands that include Unibet, Stan James and Maria Casino.

Opposition to Anti Online Gambling Bill in Congress Lame Duck Session - Action groups appeal to House Appropriations Subcommittee to ensure that RAWA style language is not attached to unrelated spending bill.

DFS banning bill Introduced in Illinois - The legislative season in Illinois may be drawing to a close, but that hasn't stopped a new bid to ban daily fantasy sports from being assigned to the House Executive Committee; whether there is sufficient time to pass the bill is a matter for speculation.

Cambodia To More Closely Control Online Gambling - Cambodia, where online #gambling is operated by licensed land casinos alone, and Cambodian punters are banned from participating, is to tighten monitoring, control and management of the activity by setting up a centralized server, a Ministry of the Economy official revealed this week in a media interview.

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