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Why People Love Esports
Saturday April 9,2016 : APPEAL OF E-SPORTS IS GROWING
eSports generated revenues of $325 million last year, and that's just the start, say experts.
Gambling companies are increasingly eyeing the booming eSports sector as a possible source of new revenues, reports the publication CNBC, claiming that betting on computer game competitions generated global revenue of $325 million in 2015 from media rights, merchandising, ticket sales and advertising, according to market researchers Newzoo.
The Eilers research company's latest study on eSports predicts wager turnover of $23.5 billion by 2020, which could give operators an additional 1.8 billion.
The CNBC article quotes business reportage from online gambling group Bwin, which revealed that the firm is expecting more bets to be made on upcoming "League of Legends" tournaments than on which team would win the European Champions League football this year.
The piece quotes Alex Igelman of Gaming Research Partners, who observes: "E-sports has matured over the past few years to the point that it is now on par with some of the leading major sports in terms of viewership, following and interest. Many of the world's leading bookmakers regularly take bets on numerous eSports matches and although in its infancy, the betting volume already exceeds that of golf, tennis and rugby and is rapidly growing."
Lorien Pilling, research director of Global Betting and Gaming Consultants, told CNBC that there are some obstacles to continued development, pointing out that some of the key markets for e-sports are Asia and North America (U.S.) – two regions that have prohibitive regulation on betting and from which many firms will not take bets/customers.
Pilling was also sceptical that horseracing and sports bettors would convert to betting on e-sports, meaning operators would have to advertise to a completely different audience.
"Sportsbooks will need to engender a betting interest in e-sports' core audience, which is perhaps not immediately identifiable as a sports betting one," he explained. "But attracting a new audience is no bad thing for a sportsbook."
Steve Bailey, senior games analyst for IHS Technology, opined that eSports may struggle to expand beyond its core audience of video game fans.
"The key issue with broadening e-Sports appeal is that the very things that make it exciting to current audiences may very well be off-putting for many other audiences," he said.
"The tournament-like pitch of excitement is driven by combative, reflex-dependent showdowns. Ditto the culture of controversy and stardom that surrounds it all."
Despite these obstacles, most experts remained optimistic about eSports potential as a betting vertical.
"There is no reason why e-sports should not become a meaningful and profitable part of a sportsbook's portfolio," said Pilling. "E-sports tournaments are competitive, exciting, fast-paced events, with a live crowd creating atmosphere, just as at a 'traditional' sports event like a football match."
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Gambling News :
Update on Anti Online Gambling bill S.3376 -
More detail is emerging on Senate bill S.3376 and its author, Senator Tom Cotton, indicating that Cotton has in the past (2015) signed as a sponsor for Sheldon Adelsons Restoration of Americas Wire Act and opposes the legalisation of online gambling in the United States.
Anti Gambling bill S. 3376 -
#s3376 Industry observers were taken by surprise late Friday when a little-known Republican Senator from Arkansas, Tom Cotton, filed the beginnings of a new bill in the US Senate Committee on the Judiciary in what appears to be a move to toughen the US legal stance on the Unlawful Internet Gaming Enforcement Act of 2006 and possibly the 1961 Wire Act.
2016 WPT Borgata Main Event Results -
@MrJesseJames888 Four years ago the poker world watched as Jesse Sylvia and Greg Merson fought it out in the heads up of the World Series of Poker main event, with Sylvia narrowly defeated but taking home a second placing pay check for $5,292,889.
G-Sports debuts with the game Road Redemption -
#esports Land, online and mobile gambling publisher Gamblit Gaming has debuted in the burgeoning eSports sector, unveiling its new eSports platform branded G-Sports with the hit PC and console game Road Redemption.
French licensed gambling operators lost $5M in 2015 -
#france Numbers released by the French online gambling regulator ARJEL have illustrated the continued folly of a ring-fenced and restricted online gambling market saddled with a harsh and operator-unfriendly tax regime.
NO PRIVATISATION FOR ONTARIO LOTTERY -
The privatisation of the Ontario provincial lottery will not go ahead despite proposals by major companies like IGT-GTech, Scientific Games and Rogers Communications submitted in response to the provincial government’s 2014 Request for Proposals.
Space Invaders wins Best Slot Product Award -
The growing emphasis on skill-based slot machines that are more appealing to the millennial demographic has seen Scientific Games awarded a Best Slot accolade for its Space Invaders game at the 2016 Gaming and Technology Awards.
NEW MARKETING CAMPAIGN FROM LADBROKES -
The Ladbrokes land and online gambling group has launched its latest marketing campaign, with the first television advertisements ready to screen this Saturday.
Gamesys acquires Snowcat Games -
London online gambling provider Gamesys has announced the acquisition of Estonian online gambling games developer Snowcat Games for an undisclosed consideration, noting that the deal will strengthen its development capabilities.
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