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Esports Fan Base Grows Faster then DFS
E-SPORTS FAN BASE GROWING FASTER THAN DAILY FANTASY SPORTS
Latest Adobe Digital Insights flags massive social networking interest in eSports.
The 2016 Gaming Report from Adobe Digital Insights reveals that the social following of eSports is growing faster than almost all other traditional sports.
The social following of eSports is now larger than the National Football League, National Hockey League, and Major League Baseball and trails behind only the National Basketball Association.
Adobe Digital Insights analyzed more than 20 million social interactions between June 2015 and July of this year, and 2.5 billion visits to retail gaming and gaming-related websites from January 2015 to July 2016, to gain an insight into user conversations about topics such as eSports and augmented and virtual reality technology.
Sources analyzed included Twitter, Facebook, Reddit, Instagram and YouTube.
“E-sports had a 57 percent annual growth rate in followers, meaning it is growing faster than other sports. E-sports will be a winner in the next couple of years in following, fandom, and excitement. Its ever-growing and morphing, while traditional sports are static," predicted Becky Tasker, managing analyst at ADI.
The ADI study also reported a massive increase in social media interest in augmented and virtual reality in the last 18 months by gamers, but notes that marketers appear to be in slow in picking up on the trend.
The findings reveal a massive uptick in mentions of augmented and virtual reality technology - a 548 percent increase on Twitter alone since January 2015.
Between Q1 2016 and Q2, social mentions of four brands synonymous with virtual reality increased 14 percent (Oculus, HoloLens, Playstation VR and HTC Vive). Individually, HTCs Vive is proving particularly attractive, overhauling the other brands with a 115 percent increase from the first quarter of 2016 to the second this year.
Danske Spil Bingo Moves to Microgaming -
The national lottery of Denmark, Danske Spil, is live on the Microgaming Bingo Network. Danske Spil, the Danish national lottery, is live on the Microgaming Bingo Network following a change to its licence conditions.
Quickfire live on Strendus -
Quickfire powered by Microgaming is extending its reach in the LatAm region with the signing of Strendus. Strendus is the online division of Logrand Entertainment Group. The group comprises several companies that operate gaming and entertainment establishments in Mexico, running 14 land-based casinos in total.
Quickfire content live on BetatHome -
Online gaming and sports betting company bet-at-home was founded in 1999. Today the company has 4.8 million registered customers around the world, offering sports betting, casino, live casino, Vegas games, poker and virtual sports.
Microgaming has donated £30,000 between four charities -
Gift of Giving provides Microgamingís customers the opportunity to vote for one of several charities in their region. In lieu of Christmas gifts, £30,000 is split equally between four global regions: Isle of Man, UK and Europe, Africa, and Rest of the World.
Entertainment Betting Odds: 90th Academy Awards -
The Shape of Water leads Sundayís 90th Academy Awards (8 PM ET, ABC) with 13 Oscar nominations, but when it comes to Best Picture, this highly-acclaimed film is a +140 second-favorite behind Three Billboards Outside Ebbing, Missouri at Ė115.
Fair Play Bets and QuickFire in Deal -
Fair Play Bets enjoys an unrivalled reputation for an outstanding player experience, with secure deposits and withdrawals, surprising casino bonuses and committed customer support. Fair Play Bets is licensed in UK, Malta and Curacao.
Cavaliers Aim to Take Down Wizards on 2/22/18 -
The Cleveland Cavaliers have looked like a different team since making their moves at the trade deadline. The Washington Wizards are up next for the Cavaliers, who will be at home after the All-Star break.
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