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Esports Fan Base Grows Faster then DFS
E-SPORTS FAN BASE GROWING FASTER THAN DAILY FANTASY SPORTS
Latest Adobe Digital Insights flags massive social networking interest in eSports.
The 2016 Gaming Report from Adobe Digital Insights reveals that the social following of eSports is growing faster than almost all other traditional sports.
The social following of eSports is now larger than the National Football League, National Hockey League, and Major League Baseball and trails behind only the National Basketball Association.
Adobe Digital Insights analyzed more than 20 million social interactions between June 2015 and July of this year, and 2.5 billion visits to retail gaming and gaming-related websites from January 2015 to July 2016, to gain an insight into user conversations about topics such as eSports and augmented and virtual reality technology.
Sources analyzed included Twitter, Facebook, Reddit, Instagram and YouTube.
“E-sports had a 57 percent annual growth rate in followers, meaning it is growing faster than other sports. E-sports will be a winner in the next couple of years in following, fandom, and excitement. Its ever-growing and morphing, while traditional sports are static," predicted Becky Tasker, managing analyst at ADI.
The ADI study also reported a massive increase in social media interest in augmented and virtual reality in the last 18 months by gamers, but notes that marketers appear to be in slow in picking up on the trend.
The findings reveal a massive uptick in mentions of augmented and virtual reality technology - a 548 percent increase on Twitter alone since January 2015.
Between Q1 2016 and Q2, social mentions of four brands synonymous with virtual reality increased 14 percent (Oculus, HoloLens, Playstation VR and HTC Vive). Individually, HTCs Vive is proving particularly attractive, overhauling the other brands with a 115 percent increase from the first quarter of 2016 to the second this year.
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Gambling News :
2016 WPT Borgata Main Event Results -
@MrJesseJames888 Four years ago the poker world watched as Jesse Sylvia and Greg Merson fought it out in the heads up of the World Series of Poker main event, with Sylvia narrowly defeated but taking home a second placing pay check for $5,292,889.
G-Sports debuts with the game Road Redemption -
#esports Land, online and mobile gambling publisher Gamblit Gaming has debuted in the burgeoning eSports sector, unveiling its new eSports platform branded G-Sports with the hit PC and console game Road Redemption.
French licensed gambling operators lost $5M in 2015 -
#france Numbers released by the French online gambling regulator ARJEL have illustrated the continued folly of a ring-fenced and restricted online gambling market saddled with a harsh and operator-unfriendly tax regime.
NO PRIVATISATION FOR ONTARIO LOTTERY -
The privatisation of the Ontario provincial lottery will not go ahead despite proposals by major companies like IGT-GTech, Scientific Games and Rogers Communications submitted in response to the provincial government’s 2014 Request for Proposals.
Space Invaders wins Best Slot Product Award -
The growing emphasis on skill-based slot machines that are more appealing to the millennial demographic has seen Scientific Games awarded a Best Slot accolade for its Space Invaders game at the 2016 Gaming and Technology Awards.
NEW MARKETING CAMPAIGN FROM LADBROKES -
The Ladbrokes land and online gambling group has launched its latest marketing campaign, with the first television advertisements ready to screen this Saturday.
Gamesys acquires Snowcat Games -
London online gambling provider Gamesys has announced the acquisition of Estonian online gambling games developer Snowcat Games for an undisclosed consideration, noting that the deal will strengthen its development capabilities.
BetConstruct adds virtual sports products -
The Golden Race package includes premium virtual content including; football, tennis, Real MMA Fighting, horse and greyhound racing, along with lotto and keno games content.
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