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Ongame's new Essence technology values players by playing style
This week has seen the launch of innovative player-focused technology by Bwin subsidiary Ongame, which operates a large online poker network to which betting giant Betfair recently signed.
Branded 'Essence' the new technology comprises a real-time algorithm that sees players valued according to their style of play.
Essence has now been applied to cash games across Ongame's global poker network in order to capture what a spokesman described as a ‘truer value of all players by factoring in their styles of play and relative performances over the previous 90 active days’.
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“Today’s player valuation shift changes the online poker industry’s aging business model forever and ushers in a healthier poker system for Ongame Network’s partners,” the spokesman said. “Essence adjusts the player mix by making it more profitable for network partners to attract and retain the most valuable players while still being able to welcome everyone to the online tables.”
Essence has already been endorsed by Ongame internet poker partners, and the generation of player points, the common currency on which clients’ loyalty programmes are based, is now linked to the Essence model.
Martin Lerby, head Of Ongame Network,said, “Style-of-play gives a truer reflection of an online poker player’s worth. Our Essence-powered business model leads the industry by using this new valuation to embrace all players for the benefit of all network stakeholders."
He added that Essence accounts for how players interact with his firm’s poker system including game and level choice, frequency and timing of play, opponent and table selection, pot contribution and playing speed.
“Ongame Network’s approach to player valuation is refreshing and is one of the many reasons Betfair.com chose to join this poker network,” said Daniel Svard, head of poker for Betfair.com
Danske Spil Bingo Moves to Microgaming -
The national lottery of Denmark, Danske Spil, is live on the Microgaming Bingo Network. Danske Spil, the Danish national lottery, is live on the Microgaming Bingo Network following a change to its licence conditions.
Quickfire live on Strendus -
Quickfire powered by Microgaming is extending its reach in the LatAm region with the signing of Strendus. Strendus is the online division of Logrand Entertainment Group. The group comprises several companies that operate gaming and entertainment establishments in Mexico, running 14 land-based casinos in total.
Quickfire content live on BetatHome -
Online gaming and sports betting company bet-at-home was founded in 1999. Today the company has 4.8 million registered customers around the world, offering sports betting, casino, live casino, Vegas games, poker and virtual sports.
Microgaming has donated £30,000 between four charities -
Gift of Giving provides Microgamingís customers the opportunity to vote for one of several charities in their region. In lieu of Christmas gifts, £30,000 is split equally between four global regions: Isle of Man, UK and Europe, Africa, and Rest of the World.
Entertainment Betting Odds: 90th Academy Awards -
The Shape of Water leads Sundayís 90th Academy Awards (8 PM ET, ABC) with 13 Oscar nominations, but when it comes to Best Picture, this highly-acclaimed film is a +140 second-favorite behind Three Billboards Outside Ebbing, Missouri at Ė115.
Fair Play Bets and QuickFire in Deal -
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Cavaliers Aim to Take Down Wizards on 2/22/18 -
The Cleveland Cavaliers have looked like a different team since making their moves at the trade deadline. The Washington Wizards are up next for the Cavaliers, who will be at home after the All-Star break.
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