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Europe Rules On Gambling Ads
July 12,2012 : EUROPEAN COURT OF JUSTICE RULES ON GAMBLING ADVERTISING
HIT Larix case provides marketing clarification for EU Member States
The European Court of Justice has ruled that an EU Member State cannot prohibit gambling advertising from another Member State merely on grounds that the protection guaranteed in that Member State is not identical to the domestic rules.
On 12 July 2012, the Court found in the HIT and HIT Larix case (C-176/11), an issue based on the rejection by Austrian authorities of an advertising permit application submitted by a casino operated in Slovenia.
The ruling provides a number of important clarifications on how Member States must address cross border gambling advertising:
* When granting advertising permits "the levels of protection for gamblers that exist in the various legal systems concerned must first be compared."
* A Member State can require that "the applicable legislation ensures protection against the risks of gaming that is in essence of a level equivalent to that which it guarantees itself". But, it cannot require "the rules in the other Member State to be identical" to its own, which would be disproportionate.
In any case, Member States "cannot impose rules not directly related to protection against the risks of gaming". If Member States impose rules that protect incumbents, such provisions cannot justify restrictions of the freedom to provide services as decided in the recent Costa and Cifone ruling (C-72/10).
The ruling is a further illustration of the need for harmonisation of online gambling laws in EU States, the trade body European Gaming and Betting Association said Thursday, emphasising that its members adhere to the EGBA Standards and the Responsible Remote Gambling Measures set out by the European Committee for Standardisation, most of which surpass the requirements set out in national gambling legislations.
EGBA Secretary General Sigrid Ligné said of the ECJ ruling: "It confirms that Member States cannot regulate the gambling market in isolation but need to take into account protection guaranteed by other Member States.
“Today's ruling once again shows that consumer protection rules for gambling are fragmented in the EU, which might be good for lawyers, but it´s certainly not in the interest of consumers. It highlights the urgency of European Commissioner Barnier´s proposal to develop a common European base of principles and measures of protection, so that all citizens are protected, wherever they are and whichever legal site they are connecting to.”
Danske Spil Bingo Moves to Microgaming -
The national lottery of Denmark, Danske Spil, is live on the Microgaming Bingo Network. Danske Spil, the Danish national lottery, is live on the Microgaming Bingo Network following a change to its licence conditions.
Quickfire live on Strendus -
Quickfire powered by Microgaming is extending its reach in the LatAm region with the signing of Strendus. Strendus is the online division of Logrand Entertainment Group. The group comprises several companies that operate gaming and entertainment establishments in Mexico, running 14 land-based casinos in total.
Quickfire content live on BetatHome -
Online gaming and sports betting company bet-at-home was founded in 1999. Today the company has 4.8 million registered customers around the world, offering sports betting, casino, live casino, Vegas games, poker and virtual sports.
Microgaming has donated £30,000 between four charities -
Gift of Giving provides Microgamingís customers the opportunity to vote for one of several charities in their region. In lieu of Christmas gifts, £30,000 is split equally between four global regions: Isle of Man, UK and Europe, Africa, and Rest of the World.
Entertainment Betting Odds: 90th Academy Awards -
The Shape of Water leads Sundayís 90th Academy Awards (8 PM ET, ABC) with 13 Oscar nominations, but when it comes to Best Picture, this highly-acclaimed film is a +140 second-favorite behind Three Billboards Outside Ebbing, Missouri at Ė115.
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