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Facebook Catching up on Mobile Ads
Thursday August 29,2013 : FACEBOOK CATCHING UP ON MOBILE ADVERTISING
Late start, but social gaming giant is gaining ground on Google
Google management will be looking over its shoulder at Facebook when it comes to mobile advertising this year; the company may be poised to capture the lion's share of mobile advertising, but despite a slow start Facebook is growing faster.
New numbers from research company eMarketer show that Facebook is set to capture 15.8 percent of the mobile advertising market this year, up from 5.35 percent last year. Prior to 2012 Facebook did not generate any revenue from mobile advertising.
But in Q2-2013 Facebook reported that total advertising revenues were $1.6 billion, 41 percent of which came from mobile.
By comparison, Google expects to control 53.17 percent of the $16.65 mobile advertising market this year, up from 52.36 percent in 2012.
Facebook currently has 1.15 billion users, with 819 million monthly active users (MAUs) coming from mobile, says eMarketer, which lists the top five for mobile advertising market share as:
Looking at the digital advertising sector in the round, Google continues to dominate with 32.84 percent of the market, but Facebook is chasing with 5.41 percent. Yahoo! is third, though e-Marketer expects it to lose market share from last year, down 40 basis points to end the year with 2.97 percent of the market.
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IS DAN BILZERIAN A POKER FISH? -
Dan Bilzerian, the high profile Instagram legend, jet setting playboy and allegedly deadly online poker player who claims he accrued a $50 million fortune playing the game,
AMAYA C.F.O. RETIRES -
Daniel Sebag, the Amaya online gambling group's first and only chief financial officer with ten years’ service under his belt, has retired, according to a company announcement Friday.
LeoVegas To Sponsor Leicester Tigers -
The agreement includes official partner accreditation, media space at Welford Road stadium and matchday tickets and VIP hospitality as well as two pitchside perimeter boards from the 2017/18 season and one for duration of the 2016/17 season.
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