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Facebook Catching up on Mobile Ads
Thursday August 29,2013 : FACEBOOK CATCHING UP ON MOBILE ADVERTISING
Late start, but social gaming giant is gaining ground on Google
Google management will be looking over its shoulder at Facebook when it comes to mobile advertising this year; the company may be poised to capture the lion's share of mobile advertising, but despite a slow start Facebook is growing faster.
New numbers from research company eMarketer show that Facebook is set to capture 15.8 percent of the mobile advertising market this year, up from 5.35 percent last year. Prior to 2012 Facebook did not generate any revenue from mobile advertising.
But in Q2-2013 Facebook reported that total advertising revenues were $1.6 billion, 41 percent of which came from mobile.
By comparison, Google expects to control 53.17 percent of the $16.65 mobile advertising market this year, up from 52.36 percent in 2012.
Facebook currently has 1.15 billion users, with 819 million monthly active users (MAUs) coming from mobile, says eMarketer, which lists the top five for mobile advertising market share as:
Looking at the digital advertising sector in the round, Google continues to dominate with 32.84 percent of the market, but Facebook is chasing with 5.41 percent. Yahoo! is third, though e-Marketer expects it to lose market share from last year, down 40 basis points to end the year with 2.97 percent of the market.
Gambling News :
Live Dealer Now At Slotocash -
Live Dealer can be found in the left navigation menu under 'Live Dealer' when you, the player is logged in to instant play.
Betradar Launches US Sports Betting Solutions -
With only a few weeks to go until the betting and gambling world descends on ICE in London, Betradar have today announced that they will be launching a comprehensive range of tools and services to any company that will be looking to provide sports betting in a post-PASPA United States.
Final 12 For MPNPT Morocco -
Sunday on the MPN Poker Tour Morocco will see several trophies awarded at the Mazagan Beach Resort, with the largest going to the Main Event champion along with a prize of MAD 400,000 (c.€35,400).
MPNPT Morocco Updates -
Leading the 104 combined survivors from both flights is still Said El-Yousfi with 272,000 chips; visit the MPN Poker Tour blog for an end-of-day recap and full chip counts.
MPN Poker Tour Morocco Day 1A -
The MPN Poker Tour has returned to Morocco this week (January 11-14), featuring the MAD 1.5 million guaranteed Main Event, accompanying side events, and the activities and parties for which this tour has now become known on two continents.
2018 MPN Poker Classic -
The MPN announces the return of The Classic tournament series this January. The series is back following its successful €350,000 guaranteed debut in 2017. This time €500,000 is guaranteed, along with a once in a lifetime trip to Monaco for the Classic Champion.
PDC and Sportradar Renew Deal -
Following this month’s hugely successful World Championship, the Professional Darts Corporation (PDC) and long-standing partners Sportradar have renewed their multi-faceted cooperation that will see the leader in sports data and content continuing in their role as official data
Poker Yaar Joins MPN -
Available through download, instant play and mobile, Pokeryaar.com is live with Omaha, Hold’em and Five-Card poker variants, alongside MPN’s Fish Party, the industry’s only progressive jackpot SNGs.
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