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SOCIAL BETTING GAME LAUNCHES ON FACEBOOK
01/04/2012 : Similar concept to a Vegas Sportsbook
The industry saw another example of the thin line between social gaming and a potential cross-over to online gambling in Socialitize Ltd's launch of a new social betting game 2BET2 on Facebook this week.
The new game for Facebook users in essence provides players with an online sportsbook betting on current real-life sporting events using BB$, the game's virtual currency.
Players are able to bet on global sports events against the house or against one another using betting odds derived in the same way as a conventional sportsbook on all major sports including Football (League and College), Basketball (Association and College), Hockey, Baseball, 25 different European Football leagues, Rugby Union/League, Cricket, Tennis and Golf.
Socialitize's chief executive officer Adrian Brink is well versed in the real world of online gambling having established internet lotteries during his tenure as lottery director at Inter Lotto, a charitable foundation licensed by the Lichtenstein government in 1995 and various other positions within the industry.
"I saw an opportunity to provide a betting experience to the millions of sporting fans in jurisdictions where conventional sports betting is illegal or unavailable," said Brink. "We have tried to remain true to the style and form of more normal sports books while at the same time adding these great social hooks. While we may not achieve the level of monetisation as the large bookmakers, we are well positioned to achieve far greater levels of player participation."
"Users love the social betting hooks within the game," added Brink. "By showing players their friends' bets and allowing them to taunt or respect these bets we achieve a level of social interaction far higher than one sees in many other Facebook games. This – together with the Challenge-a-Friend functionality – really brings home the difference between 2BET2 and other betting games."
Gambling News :
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Twitch and Pokerfirma Official WSOPE Reporters -
#wsope The World Series of Poker has announced that this year's streaming and live reportage on WSOP Europe has been contracted to Twitch and the German online publication Pokerfirma respectively.
Winning Poker Network Under another DDOS Attack -
Winning Poker Network has confirmed that it was again the subject of a Distributed Denial of Services attack late Sunday - the latest in a series targeting the operator, who has refused to pay ransom to the perpetrators in the past.
Norway To Tackle Illegal Gambling Ads -
Norway’s media authority Medietilsynet has identified a “massive increase in illegal gambling advertising directed at Norway” prompting it to enter into dialogue with counterparts in the UK, Spain and the Netherlands.
REMOTE GAMBLING BEHAVIOUR STUDY UNDERWAY -
The study will be conducted in two phases, and builds on the research into customer behaviour on gaming machines in licensed betting officers published in December 2014.
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