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SOCIAL BETTING GAME LAUNCHES ON FACEBOOK
01/04/2012 : Similar concept to a Vegas Sportsbook
The industry saw another example of the thin line between social gaming and a potential cross-over to online gambling in Socialitize Ltd's launch of a new social betting game 2BET2 on Facebook this week.
The new game for Facebook users in essence provides players with an online sportsbook betting on current real-life sporting events using BB$, the game's virtual currency.
Players are able to bet on global sports events against the house or against one another using betting odds derived in the same way as a conventional sportsbook on all major sports including Football (League and College), Basketball (Association and College), Hockey, Baseball, 25 different European Football leagues, Rugby Union/League, Cricket, Tennis and Golf.
Socialitize's chief executive officer Adrian Brink is well versed in the real world of online gambling having established internet lotteries during his tenure as lottery director at Inter Lotto, a charitable foundation licensed by the Lichtenstein government in 1995 and various other positions within the industry.
"I saw an opportunity to provide a betting experience to the millions of sporting fans in jurisdictions where conventional sports betting is illegal or unavailable," said Brink. "We have tried to remain true to the style and form of more normal sports books while at the same time adding these great social hooks. While we may not achieve the level of monetisation as the large bookmakers, we are well positioned to achieve far greater levels of player participation."
"Users love the social betting hooks within the game," added Brink. "By showing players their friends' bets and allowing them to taunt or respect these bets we achieve a level of social interaction far higher than one sees in many other Facebook games. This – together with the Challenge-a-Friend functionality – really brings home the difference between 2BET2 and other betting games."
Gambling News :
Openbet has made two senior appointments -
Former Betway chief technology officer Todd Martin was appointed chief operating officer and former Nektan product director Dominic Le Garsmeurwas named casino vice president.
World Poker Fund Holdings Buys Rights to IPL and Vegas Open -
Poker orientated entertainment company and co-owner of the World Poker Channel, World Poker Fund Holdings, Inc. (WPFH) said Tuesday it had acquired the tournament and show rights for the now defunct International Poker League (IPL) (formerly known as the National Poker League) and the IPL Vegas Open.
Lads Night In Poker fund raising tournaments -
Pokerstars, an Amaya Inc. brand, and UK men’s health charity Prostate Cancer announced Monday that the organisations are to join forces for a special one-night event in a bid to raise money to fight prostate cancer.
Tim Shea Online Gambling Critic is Criticised -
In a state where a thorough and professional approach to online gambling legalisation has been gathering momentum, Shea published an op-ed piece which claimed that legalisation would have a devastating impact on the Pennsylvanian commercial casino industry
Preview of new Neon Reels Slot -
The new game features brilliant graphics that capture the essence of the theme, whilst the mechanics include a progressive pooled jackpot and ‘reel hold’, which allows the player to hold particular reels in place to help increase winning possibilities.
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