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SOCIAL BETTING GAME LAUNCHES ON FACEBOOK
01/04/2012 : Similar concept to a Vegas Sportsbook
The industry saw another example of the thin line between social gaming and a potential cross-over to online gambling in Socialitize Ltd's launch of a new social betting game 2BET2 on Facebook this week.
The new game for Facebook users in essence provides players with an online sportsbook betting on current real-life sporting events using BB$, the game's virtual currency.
Players are able to bet on global sports events against the house or against one another using betting odds derived in the same way as a conventional sportsbook on all major sports including Football (League and College), Basketball (Association and College), Hockey, Baseball, 25 different European Football leagues, Rugby Union/League, Cricket, Tennis and Golf.
Socialitize's chief executive officer Adrian Brink is well versed in the real world of online gambling having established internet lotteries during his tenure as lottery director at Inter Lotto, a charitable foundation licensed by the Lichtenstein government in 1995 and various other positions within the industry.
"I saw an opportunity to provide a betting experience to the millions of sporting fans in jurisdictions where conventional sports betting is illegal or unavailable," said Brink. "We have tried to remain true to the style and form of more normal sports books while at the same time adding these great social hooks. While we may not achieve the level of monetisation as the large bookmakers, we are well positioned to achieve far greater levels of player participation."
"Users love the social betting hooks within the game," added Brink. "By showing players their friends' bets and allowing them to taunt or respect these bets we achieve a level of social interaction far higher than one sees in many other Facebook games. This – together with the Challenge-a-Friend functionality – really brings home the difference between 2BET2 and other betting games."
Danske Spil Bingo Moves to Microgaming -
The national lottery of Denmark, Danske Spil, is live on the Microgaming Bingo Network. Danske Spil, the Danish national lottery, is live on the Microgaming Bingo Network following a change to its licence conditions.
Quickfire live on Strendus -
Quickfire powered by Microgaming is extending its reach in the LatAm region with the signing of Strendus. Strendus is the online division of Logrand Entertainment Group. The group comprises several companies that operate gaming and entertainment establishments in Mexico, running 14 land-based casinos in total.
Quickfire content live on BetatHome -
Online gaming and sports betting company bet-at-home was founded in 1999. Today the company has 4.8 million registered customers around the world, offering sports betting, casino, live casino, Vegas games, poker and virtual sports.
Microgaming has donated £30,000 between four charities -
Gift of Giving provides Microgamingís customers the opportunity to vote for one of several charities in their region. In lieu of Christmas gifts, £30,000 is split equally between four global regions: Isle of Man, UK and Europe, Africa, and Rest of the World.
Entertainment Betting Odds: 90th Academy Awards -
The Shape of Water leads Sundayís 90th Academy Awards (8 PM ET, ABC) with 13 Oscar nominations, but when it comes to Best Picture, this highly-acclaimed film is a +140 second-favorite behind Three Billboards Outside Ebbing, Missouri at Ė115.
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