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SOCIAL BETTING GAME LAUNCHES ON FACEBOOK
01/04/2012 : Similar concept to a Vegas Sportsbook
The industry saw another example of the thin line between social gaming and a potential cross-over to online gambling in Socialitize Ltd's launch of a new social betting game 2BET2 on Facebook this week.
The new game for Facebook users in essence provides players with an online sportsbook betting on current real-life sporting events using BB$, the game's virtual currency.
Players are able to bet on global sports events against the house or against one another using betting odds derived in the same way as a conventional sportsbook on all major sports including Football (League and College), Basketball (Association and College), Hockey, Baseball, 25 different European Football leagues, Rugby Union/League, Cricket, Tennis and Golf.
Socialitize's chief executive officer Adrian Brink is well versed in the real world of online gambling having established internet lotteries during his tenure as lottery director at Inter Lotto, a charitable foundation licensed by the Lichtenstein government in 1995 and various other positions within the industry.
"I saw an opportunity to provide a betting experience to the millions of sporting fans in jurisdictions where conventional sports betting is illegal or unavailable," said Brink. "We have tried to remain true to the style and form of more normal sports books while at the same time adding these great social hooks. While we may not achieve the level of monetisation as the large bookmakers, we are well positioned to achieve far greater levels of player participation."
"Users love the social betting hooks within the game," added Brink. "By showing players their friends' bets and allowing them to taunt or respect these bets we achieve a level of social interaction far higher than one sees in many other Facebook games. This – together with the Challenge-a-Friend functionality – really brings home the difference between 2BET2 and other betting games."
Recent Gambling News :
Quebec Looking to ISP Block Illegal Online Gambling Websites -
The Canadian provincial government in Quebec revealed in a budget statement Thursday that it plans to introduce a legislative amendment to “introduce an illegal website filtering measure” in an effort to increase revenues at its own online gambling portal Espacejeux, reports the Globe and Mail newspaper.
Zeal Network Annual Report -
Online lottery group Zeal Network, formerly known as Tipp24, has posted a less-than-sparkling set of annual results that include a net profit dip of Euro 6 million, which the company’s board attribute to start-up costs at group subsidiaries and associates which would provide future returns.
Andrew West New Head of Unibet Poker -
The good news this week is that popular Unibet online poker manager Andrew West has been confirmed in the post after just three months as the interim man in charge.
Government Leader Wants Macau To Diversift -
Diversification was the one of the main themes of Macau chief executive Fernando Chui Sai-On when he presented his annual policy address this week, warning that his government is to strengthen its oversight of gambling companies, and may require that they regularly present development plans for review, and that these should also embrace non-gambling projects.
Iowa virtual horse racing machines repealed -
Idaho's flirtation with virtual horse racing machines is about to come to an end after just two years, during which the 200 machines located in horse racing venues throughout the state became popular additions to the gaming facilities.
SecretSlots and Hunky Bingo Launch in the UK -
British online punters have two more UK Gaming Commission-licensed websites to try this week following the launch by industry newcomer Tau Gaming of SecretSlots and Hunky Bingo, both powered by 888 subsidiary Dragonfish.
Youtube has plans for live online game streaming -
According to a report in the publication Ars Technica this week, Google's Youtube is about to become a competitor to Twitch (popular in online poker live streaming) which is currently the Internet's biggest live streaming platform and was bought by Amazon last year for almost a billion dollars.
Pearl Reef Slot Launches -
The new product is a 5 reel, 70 pay-line slot that features stacked wilds and a persistent Jackpot figure, as well as free spins where the reel grid is reversed with the stacked wilds, increasing the potential for wins.
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